Hear Insights and Presentations From:

Burrell Communications
Carol H. Williams
Commonground
Hunter-Miller Group
Media Dynamics
Target Market News
The Nielsen Co.
Professional Partnering Solutions
R.L. Polk
Rolling Out
U.S. Census Bureau
...and many more!


Panels & Presentations

MONDAY, JULY 2

8:00 am
Registration Check-in

9:00
Welcome & Remarks

10:00
A New Attitude from African-American Consumers
- The psychographic shifts in Black consumers' outlook
- The New Generational Divide among Black consumers
- What are the new foundation blocks to understanding Black consumers

Presenter: Pepper Miller, President, Hunter-Miller Group

11:00
Media Buying: Where Black Targeted Ad Dollars are Headed & Why
- A look at the Top 50 advertisers in Black targeted media
- A review by industry of ad spending in Black media

Panelists: Zeline Kelly Bates, President, Media Dynamics
   Tuyet Nguyen, Media Supervisor, Carol H. Williams Advertising
  

Networking Lunch Break

1:00
What Census Data and Trends Mean for Marketers
- An in-depth examination of the latest data from the U.S. Census Bureau
- Black population patterns and trends revealed
- How to access hard-to-find data on the Census Website

Presenter: Marilyn E. Stephens, Assistant Regional Manager, U.S. Census Bureau

2:00
Digital Domination vs. Traditional Media Platforms
- Are targeted digital media platforms making traditional media outlets obsolete
- Lessons all media can learned from digital media
- Is the content from your traditional media outlet relevant to a digital audience
- Will mobile be the next big Black audience platform

Panelists: Sherman Wright, Co-Founder, Commonground
    Munson Steed, Publisher, Rolling Out
    (Other Panelists TBA)
   
3:00
What a Trillion Dollar Market Watches and Buys
- The latest data and trends from The Nielsen Co. and its State of the African-American Consumer report
- The implications of Black consumers' media and purchasing habits on marketing strategy

Presenter: Ken Smikle, President, Target Market News

4:00
Black Consumer Insights from Burrell Project 40 
- An unprecedented and comprehensive exploration of the African American consumer market -- ethnic orientation and cultural affinity, values, beliefs, media usage, attitudes and behavioral consumption patterns 
- Burrell combined the mass of quantitative and the depth of qualitative research - over 500 in-person interviews over a 12-month period
- Leveraged partnerships with other experts in understanding the Black consumer today - including The Futures Company, The Recruit, Rapport Market Research, Breakthrough Marketing
 
Presenter: Darlene Williamson, Ph.D., Associate Director of Consumer Insights, Burrell Communications

5:00 End of Day One Panels


6:00 - MAAX AWARDS RECEPTION

7:00 - 2012 MARKETING TO AFRICAN-AMERICANS WITH EXCELLENCE (MAAX) AWARDS

Join us as we pay tribute to the outstanding achievements and lifetime accomplishments of the honorees of the seventh annual MAAX Awards: THE 2012 MAAX AWARDS HONOREES


TUESDAY, JULY 3

9:00
The Margin of Profit: What Black Consumers Purchases Mean to the Auto Industry
- What are the auto brands most favored by African Americans?
- How do their purchases and preferences impact auto marketing
- What role are Black consumers playing in Detroit's comeback?

Presenter: Marc Bland, Multicultural Marketing Manager, R.L. Polk

10:00
Does Supplier Diversity Make Companies Better Ethnic Marketers?
- How to translate supplier diversity initiatives into marketing opportunities
- Case studies on how supplier diversity can deliver marketing benefits
- What can your marketing strategy teach you about achieving supplier diversity success
Sponsored By Professional Partnering Solutions, Inc.

Panelists: Mark A. Prince Jr., Partner, V.P. Media Services, Professional Partnering Solutions, Inc.
Shelia Morgan Hill, President/CEO of the Chicago Minority Supplier Development Council
Ralph Moore, President of Ralph G. Moore & Associates


11:00
#InTheBlack: A New Consortium of Black Media & Ad Agencies Seeks Advertising Parity
- A conversation on the new consortium's formation and strategies
- A detailed look at the disparity between Black consumer spending and
  Black media advertising income

12:00 End of Summit

(Program subject to change)


 SAVE $100 ON REGISTRATION.

Plan to attend the MAAX Summit & Awards
For 2012 we have reduced the regular registration rate. You can
save $100 off of the full registration fee of $400 -- if you register now! Also available are group discounts for four or more attendees.

Click here to register online now!

MAAX 2012 SUMMIT SCHEDULE

(Please Note: Reservations at the special Target Market News rate of $149 per night for single rooms will be available through Wyndham's reservation system beginning May 17th. After June 10th the Wyndham Hotel is being renamed the Hyatt Downtown on the Magnificent Mile.)

Schedule:
Monday, July 2nd
Registration Check-in - 8:00 - 9:00 AM
Panels and Presentations - 9:00 AM - 4:00 PM
MAAX Awards Reception - 6:00 PM 
MAAX Awards Dinner - 7:00 PM - 9:00 PM

Tuesday, July 3rd
Panels and Presentations - 9:00 AM - 12:00 PM
End of Summit - 12 Noon

All activities take place at the
Wyndham Chicago Hotel
(Now renamed the Hyatt Hotel Magnificent Mile)
633 N. St. Clair Street (near Michigan Ave.)
Chicago, IL‎ 60611
312-573-0300 

Plan now to attend one of the industry's most anxiously
awaited annual events. This is the most comprehensive
conference on African-American consumer marketing
and media. It is the ideal environment to explore new trends
and business opportunities.

You must pre-register. Registration fees will not be accepted on-site.

Registration fee entitles attendees to all panel and presentation sessions, Summit  workbook, Presentation Decks, refreshments, receptions and one ticket to the MAAX Awards Dinner.

Space is limited for the MAAX Summit and Awards
Program. Early registration is encouraged.

Receive thousands of dollars in new data from the
nation's leading sources and experts in African
American consumer research -- all for one low
registration fee!

Program is subject to change without prior notice.
For further information, contact Ken Smikle at Target Market News,
312-408-1881.

Click here to register online now!