Insights and Presentations From:
Carol H. Williams
Target Market News
The Nielsen Co.
Professional Partnering Solutions
U.S. Census Bureau
...and many more!
Panels & Presentations
MONDAY, JULY 2
Welcome & Remarks
A New Attitude from African-American Consumers
psychographic shifts in Black consumers' outlook
- The New Generational Divide among Black consumers
- What are the new foundation blocks to understanding Black consumers
Presenter: Pepper Miller, President, Hunter-Miller Group
Media Buying: Where Black Targeted Ad Dollars are Headed & Why
- A look
at the Top 50 advertisers in Black targeted media
- A review by industry of ad spending in Black media
Panelists: Zeline Kelly Bates, President, Media Dynamics
Tuyet Nguyen, Media Supervisor, Carol H. Williams Advertising
Networking Lunch Break
What Census Data and Trends Mean for Marketers
in-depth examination of the latest data from the U.S. Census Bureau
- Black population patterns and trends revealed
- How to access hard-to-find data on the Census Website
Presenter: Marilyn E. Stephens, Assistant Regional Manager, U.S. Census
Digital Domination vs. Traditional Media Platforms
targeted digital media platforms making traditional media outlets obsolete
- Lessons all media can learned from digital media
- Is the content from your traditional media outlet relevant to a digital
- Will mobile be the next big Black audience platform
Panelists: Sherman Wright, Co-Founder, Commonground
Munson Steed, Publisher, Rolling Out
(Other Panelists TBA)
What a Trillion Dollar Market Watches and Buys
latest data and trends from The Nielsen Co. and its State of the
African-American Consumer report
- The implications of Black consumers' media and purchasing habits on
Presenter: Ken Smikle, President, Target Market News
Black Consumer Insights from Burrell Project 40
- An unprecedented and comprehensive exploration of the African American
consumer market -- ethnic orientation and cultural affinity, values,
beliefs, media usage, attitudes and behavioral consumption patterns
- Burrell combined the mass of quantitative and the depth of qualitative
research - over 500 in-person interviews over a 12-month period
- Leveraged partnerships with other experts in understanding the Black
consumer today - including The Futures Company, The Recruit, Rapport
Market Research, Breakthrough Marketing
Williamson, Ph.D., Associate Director of Consumer Insights, Burrell
5:00 End of Day One Panels
- MAAX AWARDS RECEPTION
7:00 - 2012 MARKETING TO AFRICAN-AMERICANS WITH EXCELLENCE (MAAX) AWARDS
Join us as we pay tribute to the outstanding achievements and lifetime
accomplishments of the honorees of the seventh annual MAAX Awards: THE
2012 MAAX AWARDS HONOREES
TUESDAY, JULY 3
The Margin of Profit: What Black Consumers Purchases Mean to the Auto
are the auto brands most favored by African Americans?
- How do their purchases and preferences impact auto marketing
- What role are Black consumers playing in Detroit's comeback?
Presenter: Marc Bland, Multicultural Marketing Manager, R.L. Polk
Does Supplier Diversity Make Companies Better Ethnic Marketers?
translate supplier diversity initiatives into marketing opportunities
- Case studies on how supplier diversity can deliver marketing benefits
- What can your marketing strategy teach you about achieving supplier
Professional Partnering Solutions, Inc.
Panelists: Mark A. Prince Jr., Partner, V.P. Media Services, Professional
Partnering Solutions, Inc.
Shelia Morgan Hill, President/CEO of the Chicago Minority Supplier
President of Ralph G. Moore & Associates
#InTheBlack: A New Consortium of Black Media & Ad Agencies Seeks
conversation on the new consortium's formation and strategies
- A detailed look at the disparity between Black consumer spending and
Black media advertising income
End of Summit
(Program subject to change)
Plan to attend
the MAAX Summit & Awards
For 2012 we have reduced the
regular registration rate. You can
$100 off of the full registration fee of $400 -- if you register now!
Also available are group
discounts for four or more attendees.
Click here to
register online now!
MAAX 2012 SUMMIT SCHEDULE
(Please Note: Reservations at the special Target Market
News rate of $149 per night for single rooms will be available through
Wyndham's reservation system beginning May 17th. After June 10th the
Wyndham Hotel is being renamed the Hyatt Downtown on the Magnificent Mile.)
Monday, July 2nd
Registration Check-in - 8:00 - 9:00 AM
Panels and Presentations - 9:00 AM - 4:00 PM
MAAX Awards Reception - 6:00 PM
MAAX Awards Dinner - 7:00 PM - 9:00 PM
Tuesday, July 3rd
Panels and Presentations - 9:00 AM - 12:00 PM
End of Summit - 12 Noon
All activities take place at the
(Now renamed the Hyatt Hotel Magnificent Mile)
633 N. St. Clair Street (near Michigan Ave.)
Plan now to attend one of the industry's most anxiously
awaited annual events. This is the most comprehensive
conference on African-American consumer
and media. It is the ideal environment to explore new trends
and business opportunities.
You must pre-register.
Registration fees will not be accepted on-site.
Registration fee entitles attendees to all panel and presentation sessions,
workbook, Presentation Decks, refreshments, receptions and one ticket to
the MAAX Awards Dinner.
Space is limited for the MAAX Summit and Awards
Early registration is encouraged.
thousands of dollars in new data from the
nation's leading sources and experts in African
American consumer research -- all for one low
Program is subject to change without prior notice.
For further information, contact Ken Smikle at Target Market News,
to register online now!
WILL YOU HAVE THE OPPORTUNITY TO NETWORK AND NEGOTIATE WITH?
Among the attendees at previous Summits were the following:
Allen & Partners
Allstate Insurance Company
American Family Insurance
American Heart Association
American Multicultural Marketing
American Urban Radio Network
BET Networks Inc.
BMW North America
C R Market Surveys, Inc.
Cabletelevision Advertising Bureau
Carol H. Williams Advertising
Central City Productions
Creative Marketing Resources
Danielle Ashley Comm.
Disney Destinations LLC
Diversity City Media
E. Morris Communications
Estee Lauder Cos.
Ethnic Print Media Group
Flowers Communications Group
Ford Motor Co.
Gemstone Mgmt & Consulting
Harley-Davidson Motor Co.
Hayes Marketing Group
HBCU Connect, LLC
Heart & Soul
Hip Hop On Demand
In Store Sports Network
Integrated Media Solutions
Johnson Publishing Co. Inc.
Kizart Media Partners
Levtran Enterprises Inc.
Los Angeles Wave Newspapers
Matlock Advertising and PR
MillerCoors Brewing Co.
Milwaukee Convention & Visitors Bureau
Minority Media Telecomm. Council
Moguldom Media LLC
New York Life Insurance
The Nielsen Co.
Premiere Radio Networks
Procter & Gamble
R.L. Polk & Co.
Radio Advertising Bureau
Real Men Cook Charities
Royal Caribbean Cruise Lines
Sister 2 Sister Magazine
Star Media Properties
Starcom MediaVest Group
State Farm Insurance
Steed Media Group
The Afro American Newspapers
The Axis Agency
The HBCU Network
The Hester Group
The Hunter-Miller Group
The Marketing Coach
The Media Audit
The Philadelphia Tribune
True Star Magazine
Turner Broadcasting, Inc.
Twenty First Century Group
U.S. Census Bureau
Urban Ministries Inc.
Urban Spectrum Network, LLC
Walton Isaacson Agency
Who's Who Publishing