SPONSORED BY



Learn the latest strategies, trends and findings in Black
Consumer Advertising, Marketing and Research

Network and negotiate with the Industry's Most Influential
Executives and Decision Makers

Hear presentations from:

BET Networks
Burrell Communications
IMAGES USA
Lattimer Communications
Nia Enterprises
R. L. Polk
Reach Media
Target Market News
The Futures Co. (formerly Yankelovich)
The Nielsen Co.
U.S. Census Bureau
Uptown Media Group
...and more

Sponsorship Opportunities Available - Click here for more info

Registration Includes Admission to the

Honoring African American Executives
of Excellence in Marketing, Media,
Advertising, Research, Public Relations
And Lifetime Achievement

Registration Discount Extended - Save $100!
Complete your registration before June 28th and save
Also available are group discounts for four or more attendees

Single-Day Registration Now Available!
Can't attend both days of the Summit? A limited number of One-Day registration
opportunities are available

Click here to register online now!

Click here for tickets to the MAAX Awards dinner only

MAAX 2010 SUMMIT SCHEDULE AND TOPICS
Schedule:
Tuesday, June 29th
Panels and Presentations - 9:00 AM - 5:00 PM
MAAX Awards Reception - 6:00 PM  Dinner - 7:00 PM

Wednesday, June 30th
Panels and Presentations - 9:00 AM - 1:00 PM

All activities take place at the
Wyndham Chicago Hotel
633 N. St. Clair Street (near Michigan Ave.)
Chicago, IL‎ 60611
312-573-0300 


TUESDAY, JUNE 29TH

9:00
Welcoming Remarks and Introductions
Don't be late! This time is set aside for all participants to introduce themselves so that you'll be able to identify those you want to network with during the Summit. Be ready to deliver your 30-second "elevator speech" on you and your company.
Presenter:         Ken Smikle, President
                        Target Market News

10:15
An African-American Perspective on the Recession and Recovery
African-Americans are not strangers to economic challenges, and they may have a different take on how to survive the current Recession. Some surveys suggest that black consumers are more optimistic than whites because they have regularly faced adversity. The NiaOnline May, 2010 Omnibus survey, "The Economic Recovery According to African Americans," will provide valuable insights into how or whether we are positioned to take full advantage as the economy shows turns around. Nia Enterprises in-depth presentations are always anxiously anticipated. This will session will be a unique opportunity to gain up-to-the-minute research that can be invaluable in guiding business strategies.
Presenter:         Cheryl Mayberry-McKissack
                        President
                        Nia Enterprises, Inc.

11:00
The Expectations of Millennials and What Marketers Need To Know
Millennials, those born between 1979 and 1993, are a generation of optimistic leaders, more concerned than previous generations about making a difference in the world they've inherited.  However, according to a new study released by IMAGES USA and The Futures Company (formerly Yankelovich, Inc.), a closer look shows African- American and Hispanic millennials surpass their White peers regarding concerns with community involvement, and their ability to effect positive change in the world. This presentation will look at the results from this first-of-its-kind study.
Presenter:          Robert McNeil
                         President
                         IMAGES USA
                         Clients: Amtrak, Coca-Cola, Bermuda Dept. of Tourism, Wachovia

12: 00 Networking Lunch Break

1:00
African Americans Revealed: BET Network's Comprehensive  on Black America
"African Americans Revealed shows us that the black community should never be referred to as one homogeneous population," said Matthew Barnhill, Senior Vice President of Corporate Research at BET Networks. "We hope this report will help organizations better connect with an audience and intimately recognize all of its complexities." BET Networks analyzed data from more than 80,000 consumers to understand the values, interests and lifestyles of African Americans and the relationship their personal aspirations, family structures, media preferences and product consumption serve. This will be a rare opportunity for our attendees to hear the results.
Presenter:        Matthew Barnhill
                       Senior Vice President of Corporate Research
                       BET Networks

2:00
How African-American Women Consumers Feel About Ad Messages
According to a national study, eighty-six percent of African-American women say that advertisers need to do a better job of talking to them. The research was conducted by Lattimer Communications in collaboration with The Bantam Group, and revealed that industries like Automotive, Banking/Financial, Travel, Healthcare/Pharmaceutical, and Fast Food should change the way in which they address their marketing to the $360 billion African-American women's segment.
Presenter:           Sarah Lattimer
                          President
                          Lattimer Communications

3:00
Black Consumers Spending Trends - A Review of Key Categories
Thanks to information from The Nielsen Company and R.L. Polk, researchers, marketers and media executives have better insights into the spending patterns and levels of the nation's African American market. In this session we'll look at the latest trends on how African American consumers are growing and affecting the opportunities of companies to sell goods and services to black households.
Presenter:           Tom Pirovano
                          Director of Industry Insights
                          The Nielsen Co.

                           Marc Bland
                           Multicultural Marketing Manager
                           R.L. Polk
                        

4:00
Digital, Mobile and Social Media: Getting the Message Right
Digital-based technologies continually change the landscape for those trying to target African-American consumers in the new century. This session will discuss how to be effective, from the perspective and experiences of agencies and marketers that have proven success. We'll also explore how the very notion of segmented marketing has been altered by the ever-growing number of new media platforms.
Panelists:             Don Moore
                            President
                            Burrell Digital

                            John Stewart
                            Reach Media

5:00
End of Day Wrap Up


6:00 Dinner Reception

7:00

MARKETING TO AFRICAN-AMERICANS WITH EXCELLENCE (MAAX) AWARDS
Join us as we pay tribute to the outstanding achievements and lifetime accomplishments of the honorees of the annual MAAX Awards:
The recipients of the Fifth Annual MAAX Awards are:

THE 2010 MAAX HONOREES:

Advertising Executive of the Year
Fay Ferguson
Co-CEO
Burrell Communications


Advertising Executive of the Year
McGhee Williams Osse
Co-CEO
Burrell Communications


Media Executive  of the Year
Debra L. Lee
Chairman & Chief Executive Officer
BET Networks



Research Executive of the Year
Marilyn E. Stephens
Assistant Regional Census Manager
U.S. Census Bureau



Marketing Executive of the Year
Rob Jackson
Marketing Director
McDonald's USA


Public Relations Executive of the Year
Wynona Redmond
President
National Black Public Relations Society



Lifetime Achievement Award
Rev. Jesse L. Jackson, Sr.
Founder and President
Rainbow PUSH Coalition



Lifetime Achievement Award
Earl G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd.
Black Enterprise Magazine


Lifetime Achievement Award
Lerone Bennett, Jr.
Historian and Author
Former Executive Editor
Ebony Magazine


WEDNESDAY, JUNE 30th

9:00
Understanding the New Black Affluent Market
In a struggling economy, marketers place a special focus on those that are spending above average. These are the same consumers that will increase their expenditures first as the economy improves. The black affluent market has grown substantially over the past five years, and the while recession caused a change in how everyone spends, this segment was less inclined to cut back. This panel and presentation will look ate the growing opportunity in targeting upscale black households.
Presenter:         Len Burnett, Co-CEO and Group Publisher
                        UPTOWN Media Network
                        Vibe Lifestyle Network
                        Co-Author, "Black is The New Green"

10:00
A Preview of the 2010 Census Results
Though the 2010 Census is still gathering returns from Americans, there are preliminary data from its other annually conducted study, The American Community Survey, as well as Census test market data, that give advance insights into the population trends that will ultimately emerge. Marilyn E. Stephens will give her always highly anticipated presentation and discuss some of the major implications that will come from the full tabulation.
Presenter:            Marilyn E. Stephens
                           Assistant Regional Census Manager
                           U.S. Census Bureau

11:00
ROI: Black Consumer Spending and Targeted Advertising
For the past 15 years, The Buying Power of Black America report has recorded the spending habits of African-American households and has regularly cited categories in which black consumers over-index the spending of their white counterparts. Why do blacks consistently spend more than whites on about 15 categories of some of the most popular items in services, grocery and retail outlets? How should this fact effect advertising and marketing expenditures targeted to these consumers? This presentation will explore some answers to these questions.
Presenter:           Ken Smikle
                          President
                          Target Market News

12:00
Summit Wrap-up

12:30
End of Summit

(Program is subject to change)


Click here to register online now!

You must pre-register. Registration fees will not be accepted on-site.

Registration fee entitles attendee to all panel and presentation sessions, Summit
workbook, Presentation Decks, refreshments, receptions and one ticket to the MAAX Awards Dinner.

Space is limited for the Summit and Awards
Program, and both reached sold-out capacity
last year. Early registration is encouraged.

Receive thousands of dollars in new data from the
nation's leading sources and experts in African
American consumer research -- all for one low
registration fee!

Plan now to attend one of the industry's most anxiously
awaited annual events. This is the most comprehensive
and accessible conference on African-American consumer
marketing and media. It is the ideal environment to explore new trends
and business opportunities.

Return to Target Market News Home Page