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Learn the latest strategies, trends and findings in Black
Consumer Advertising, Marketing and Research

Network and negotiate with the Industry's Most Influential
Executives and Decision Makers


Hear presentations from:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris Communications
Salon Sense Magazine
Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

Sponsorship Opportunities Available - Click here for more info

Registration Includes Admission to the

Honoring African American Executives
of Excellence in Marketing, Media,
Advertising, Research, Public Relations
And Lifetime Achievement

Registration Discount Extended - Save $100!
Also available are group discounts for four or more attendees

Single-Day Registration Now Available!
Can't attend both days of the Summit? A limited number of One-Day registration
opportunities are available

MAAX Awards Dinner Tickets Now Available! Click Here!
A limited number of individual tickets are being sold to those not attending the Summit

Click here to register online now!

MAAX 2009 SUMMIT AGENDA AND TOPICS
Schedule:
Tuesday, June 30th
Panels and Presentations - 9:00 AM - 5:00 PM
MAAX Awards Dinner - 6:30 PM - 9:30 PM

Wednesday, July 1st
Panels and Presentations - 9:00 AM - 3:00 PM

All activities take place at the
Wyndham Chicago Hotel
633 N. St. Clair Street (near Michigan Ave.)
Chicago, IL‎ 60611
(312) 573-0300

Tuesday, June 30th

9:00 - Welcoming Remarks and Introductions
Don't be late! This time is set aside for all participants to introduce themselves so that you'll be able to identify the folks you want to network with during the Summit. Be ready to deliver your 30-second "elevator speech" on you and your company!
Presenter:         Ken Smikle, President
                        Target Market News

10:00 - How the Obama Era Changes Black Consumer Marketing
Six months after the historic election of President Barack Obama, the impact on American society is just being realized. What is undeniable is that the world will never be the same. What can be learned from the circumstances that resulted in the election of the first Black President? What does Obama say about Black America today? Cliff Franklin will offer his insights and perspective as the ad agency that development African-American advertising for the Obama campaign.
Presenter:         Cliff Franklin, CEO
                        FUSE Advertising

11:00 - Advertising Expenditure Trends in Black Media
Can black media survive the recession's impact on advertising revenues? This presentation will offer detailed estimates of ad spending by major advertisers in black oriented radio, television, cable and magazines. The data comes from newly conducted research from Nielsen and Media Economic Group. This is a not-to-be-missed panel for those that want to gain new insights into the more than $2 billion spent annually targeted African-American consumers.
Presenter:         Carlos Pelay, President
                        Media Economics Group



12:00 - Networking Lunch

1:00 - A Psychographic Look at the African American Community
Ron Franklin, the 2007 MAAX Award winner for Research Executive of the Year, is one of Summit's most anticipated presenters. He will offer key insights and trends that impact marketing strategy. These observations from Franklin, affectionately known as the dean of African-American researchers, are invaluable to all those engaged in developing marketing initiatives targeting black consumers.
Presenter:         Ron Franklin, Vice-Chairman (retired)
                        GlobalHue
                        and President
                        NSights Worldwide

2:00 - Measuring the Urban Radio Audience
This session will review the latest changes that Arbitron has introduced with its Portable People Meters. We'll also explore how Urban Radio can use the new technology effectively in how it portrays the listening habits of African-American audiences.
Presenter:         Julian Davis, Director of Urban Outreach
                        Arbitron, Inc.

3:00 - Truth and Methodology: The Future of African-American Consumer Research
If research data is the engine that drives marketing and media decisions, then how that research is gathered becomes more important than ever. With the growing use of technology to both capture information and determine the use of media channels, are we moving towards a diminished understanding of how African-Americans think and behave? This session will discuss the implications of the changes in consumer research.
Presenters:       Rick Bates, Vice President
                        UniWorld Group

                        Pepper Miller, President
                        Hunter-Miller Group

4:00 - Today's Urban Youth Market: How The Obama Era Changes Hip-Hop's Influence
Which is having more influence on the attitudes and behavior of Urban youth, Hip-Hop or the first black President? How do these social forces differ in their impact on shaping young African-Americans outlook and attitudes? This panel will look at the current state of Urban youth culture and how marketers should consider the future.
Presenter:         Erin O. Patten, CEO
                        The MasterMind Group

                        (Additional panelists TBA)

5:00 End of Day Reception


6:30 - MAAX AWARDS RECEPTION

7:30 - 2009 MARKETING TO AFRICAN-AMERICANS WITH EXCELLENCE (MAAX) AWARDS
Join us as we pay tribute to the outstanding achievements and lifetime accomplishments of the honorees of the fourth annual MAAX Awards:

The recipients of the 2009 MAAX Awards are:

Advertising Executive of the Year
CLIFF FRANKLIN
CEO
FUSE Advertising


Media Executive  of the Year
LOUIS CARR
President. Broadcast Media Sales
Black Entertainment Television


Marketing Executive of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive of the Year
ESTHER FRANKLIN
Executive Vice Pres., Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive of the Year
KIM HUNTER
President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS
President
TV One



Sponsorship Opportunities Available - Click here for more info


Wednesday, July 1st

9:00 - Count Down to the Census 2010: Counting African-Americans in New Ways
Phase One has already begun for the 2010 Census. Changes in how this Census is being conducted -- and the results of the count -- will impact every aspect of our political, social and economic lives. Now is the time to learn how all research on the African-American population will be affected. The session will also look at the latest updated figures and estimates from the American Community Survey, and tell how racial data will be treated in the new Census.
Presenter:         Marilyn Stephens, Information Services Specialist
                        U.S. Census Bureau

10:00 - African-Americans' Impact on the Future of Television
In this session you'll hear the results of Nielsen's newest survey of African-American television viewing habits. You'll also hear how the nation's leading media research company is addressing changes in the market and in the technology of media.
Presenter:         The Nielsen Company (Presenter TBA)

11:00 - Activism and Attitudes: How Black Consumers Are Becoming More Empowered
If black consumers were not already feeling the need to get more control over their economic lives, the drop in the economy certainly convinced millions to make a change. The Buy Black Movement, Barack Obama's presidency and financial uncertainty have contributed to new attitudes that marketers need to be aware of. This panel will look at some of the new influences shaping African-American consumers.
Panelists:          Maggie Anderson, Co-Founder
                         Empowerment Experiment                      

12:00 - Networking Lunch

1:00 - Marketing & Ministry: New Research on the Black Faith-Based Market
As marketers try to focus on segments within segments, the importance of the black faith-based market should not be ignored. More and more marketers are seeking ways to tap into black congregations. This session will separate fact from fiction and shed light on a growing African-American market segment with exclusive research and marketing case studies.
Presenter:         Hugh Brown, Director of Urban Marketing
                        The Media Audit

2:00 - African-American Marketing from The Marketer's Perspective
What are the issues driving marketing targeted to the African-American consumer? How are factors like the Internet, the economy and population growth shaping the decisions of major marketers? This panel of corporate marketing and ad agency executives will raise and answer those questions and give attendees an opportunity to hear -- and question -- what marketers think.
Presenters:       Bob Wingo, President & CEO
                        Sanders\Wingo
                        Clients: AT&T, Chevrolet, U.S. Postal Service

                        Fay Ferguson, Co-CEO
                        Burrell Communications
                        Clients: Toyota, McDonalds, P&G, Allstate, Illinois Lottery, American Airlines

                        Faith Morris, President/CEO
                        OwensMorris Communications
                        Clients: TV One, ExxonMobil, Luster Products, Orlando CVB, Salvation Army

                        Chuck Morrison, Executive Vice President
                        UniWorld Group
                        Clients: Ford, Lincoln-Mercury, Burger King, Home Depot, Colgate Palmolive,
                        AstraZeneca

                       
3:00 - End of Summit

(Program subject to change)


Registration Discount Extended Until June 19th - Save $100!
Also available are group discounts for four or more attendees

Single-Day Registration Now Available!
Can't attend both days of the Summit? A limited number of One-Day registrations
opportunities are available

MAAX Awards Dinner Tickets Now Available! Click Here!
A limited number of individual tickets are being sold to those not attending the Summit

Click here to register online now!

You must pre-register. Registration fees will not be accepted on-site.

Registration fee entitles attendee to all panel and presentation sessions, Summit
workbook, Presentation Decks, meals, receptions and one ticket to the MAAX Awards Dinner.

Space is limited for the Summit and Awards
Program, and both reached sold-out capacity
last year. Early registration is encouraged.

Receive thousands of dollars in new data from the
nation's leading sources and experts in African
American consumer research -- all for one low
registration fee.

Plan now to attend one of the industry's most anxiously
awaited annual events. This is the most comprehensive
and accessible conference on African-American consumer
marketing and media. It is the ideal environment to explore new trends
and business opportunities.


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