Target Market News

228 S. Wabash Avenue, Suite 210, Chicago, IL 60604  312-408-1881

 

Dear Colleagues,

 

In just a few weeks, Target Market News will proudly present the Ninth Annual Black Consumer Research and Advertising Summit, one of the marketing and media industry's "must attend" event.  For nearly a decade, we have brought together hundreds of leading executives and featured presentations by some of the industry's most influential professionals. The is the only conference devoted exclusively to targeting the $744 billion African-American consumer market.

 

We have changed the name to the Marketing to African Americans with Excellence (MAAX) Summit. This name is taken from our MAAX Awards program, and it reflects our plans to be bigger and more impactful than we have ever been.

 

We invite you to be a sponsor in presenting the 2008 MAAX Summit, which will take place June 30th - July 1st in Chicago at the Wyndham Hotel.

 

The MAAX Summit is unique among marketing and media conferences.  It is designed not just for presentations, but for interaction. Participants tell us that they return year after year because the experience provides a dialogue in which they learn new ways to tackle business challenges. 

 

Most of our sponsors return each year as well, and most sign on early to ensure they have the opportunity to participate. This year we are expanding the opportunities for sponsors' participation through an expanded schedule, especially in connection with the third annual MAAX Awards dinner. This year we will recognize the accomplishments of seven honorees:

 

- Advertising Executive of the Year: Don Coleman, Chairman and CEO of GlobalHue

- Marketing Executive of the Year: Pamela El,  Vice President of Marketing for State Farm Insurance

- Media Executive of the Year: Robert Bogle, President of The Philadelphia Tribune

- Research Executive of the Year: Ricardo Bates, Group Account Director of UniWorld Group

- Public Relations Executive of the Year: Pat Tobin, President of Tobin & Associates

- Lifetime Achievement Award: Chuck Morrison, Executive Vice President of UniWorld Group

- Lifetime Achievement Award: William Lamar, Chief Marketing Officer, McDonald's USA

 

Attached you'll find information about the benefits of sponsorship. We'd like the opportunity to work with you on designing your participation for your specific needs. Please contact me 312-408-1881 or at ken@targetmarketnews.com to further discuss your participation.

 

Sincerely,

Ken Smikle

President


 

 

 

PRESENTING SPONSOR OPPORTUNITIES - $15,000

 

Media Relations

- Corporate name mentioned in press releases distributed to trade and consumer press

- Corporate representative included in post-Summit photo caption provided to trade and consumer press

 

Marketing Program

- Sponsor logo and name on targetmarketnews.com for 30-days prior to Summit

- Sponsor logo and name on Target Market News Daily E-blast Bulletin

- Name and/or logo on Summit ad on trade Websites promoting event

- Name and/or Inclusion in magazine ads promoting Summit

 

On Site

- Corporate banner in registration check-in area

- Corporate banner in main meeting room

- Corporate banner in lunch and reception areas

- Tri-pod mounted signs at hotel registration lobby and key intersections

- Table-top sponsorship cards at lunches and receptions

 

Totes and Badges

- Corporate name and/or logo on tote bags and badge holders

 

Publications

- Name and logo on cover of Summit Workbook

- Name and logo in MAAX Awards Program Booklet

- Corporate message in Summit Workbook

- Corporate message in MAAX Awards Program Booklet

- Corporate full-page ad in Summit edition of Target Market News magazine

 

MAAX Awards

- One table seating 10

- Individual signage at awards dinner reception

- Corporate logo and name projected on screen during awards program

- Personal remarks/welcome from company representative at awards program

 

Special VIP Reception

- Signage and collateral materials at pre-Summit reception

 

Deliverables

- Full registration for four company representatives to Summit and Awards Program

- Contact information for all Summit participants
- Four questions included in Summit questionnaire

- Results from survey questionnaire

 

 

 

 

PLATINUM SPONSOR OPPORTUNITIES - $10,000

 

Media Relations

- Corporate name mentioned in press releases distributed to trade and consumer press

- Corporate representative included in post-Summit photo caption provided to trade and consumer press

 

Marketing Program

- Sponsor logo and name on targetmarketnews.com for 30-days prior to Summit

- Sponsor logo and name on Target Market News Daily E-blast Bulletin

- Name and/or logo on Summit ad on trade Websites promoting event

- Name and/or Inclusion in magazine ads promoting Summit

 

On Site

- Corporate banner in registration check-in area

- Corporate banner in main meeting room

- Corporate banner in lunch and reception areas

- Tri-pod mounted signs at hotel registration lobby and key intersections

 

Publications

- Name and logo in Summit Workbook

- Name and logo in MAAX Awards Program Booklet

- Corporate full-page ad in Summit edition of Target Market News magazine

 

MAAX Awards

- One table seating 10

- Name and logo included in signage at awards dinner reception

- Name and logo in MAAX Awards Program Booklet

 

Special VIP Reception

- Acknowledgement of sponsorship at reception

 

Deliverables

- Full registration for two company representatives to Summit and Awards Program

- Contact information for all Summit participants

- Results from survey questionnaire

 

 

 

 

SILVER SPONSOR OPPORTUNITIES - $5,000

 

Media Relations

- Corporate name mentioned in all press releases distributed to trade and consumer press

 

Marketing Program

- Sponsor logo and name on targetmarketnews.com home page and Summit page for 30-days prior to Summit

- Sponsor logo and name on Target Market News Daily E-blast Bulletin

- Name and/or logo on Summit ad on trade Websites promoting event

- Name and/or Inclusion in magazine ads promoting Summit

 

On Site

- Corporate banner in registration check-in area

- Corporate banner in main meeting room

- Corporate banner in lunch and reception areas

- Tri-pod mounted signs at hotel registration lobby and key intersections

 

Publications

- Name and logo in Summit Workbook

- Corporate full-page ad in Summit edition of Target Market News magazine

 

MAAX Awards

- Five tickets (one-half table)

- Name and logo included in signage at awards dinner reception

- Name and logo in MAAX Awards Program Booklet

 

Special VIP Reception

- Acknowledgement of sponsorship at reception

 

Deliverables

- Full registration for two company representatives to Summit and Awards Program

- Contact information for all Summit participants

- Results from survey questionnaire

 

 

 

 

CORPORATE SPONSOR OPPORTUNITIES - $3,000

 

Media Relations

- Corporate name mentioned in all press releases distributed to trade and consumer press


Marketing Program

- Sponsor logo and name on targetmarketnews.com home page and Summit page for 30-days prior to Summit

  (Total: 75,000 unique visitors per month)

- Inclusion in magazine ads promoting Summit

 

On Site

- Tri-pod mounted sign in registration check-in area

 

Publications

- Name and logo in Summit Workbook

 

MAAX Awards

- Two tickets

- Name and logo included in signage at awards dinner reception

- Name and logo in MAAX Awards Program Booklet

 

Special VIP Reception

- Acknowledgement of sponsorship at reception

 

Deliverables

- Full registration for two company representatives to Summit and Awards Program

- Contact information for all Summit participants