The Buying Power of Black America report

The Buying Power of Black America 2007

Target Market News presents its annual report on the expenditures of African-American consumers. This is the most comprehensive source for information on how black households spent their money.

With this unique publication you'll learn how much of black consumers' $744 billion in income was spent on apparel, entertainment, food, beverages, toys, computers, cosmetics, automobiles, travel and dozens of other categories.

This report is being used by Proctor & Gamble, McDonald's, Coca-Cola, Walt Disney Co., Sears, IBM, Mercedes Benz, America Online, Quaker Oats, Pillsbury, Bank of America, Clear Channel, Ford Motor Co. and hundreds of other Fortune 500 companies.

The 2007 edition of The Buying Power of Black America includes these sections:

Income Data

A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on black income, a comparison with world economies and a look at black buying power over the past 15 years.

Black Buying Power in the Top 30 Cities
An expanded city-by-city breakdown of the billions of dollars African-American consumers spent in 26 major categories of products and services in the nation's top markets.

Expenditure Trends
An analysis with charts of how spending among black consumers has changed in individual categories between 2005 and 2006. It also includes charts highlighting the fastest growing products and services for the past year.

The 100-Plus Index
A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts.

Demographic Data on the Black Population
The latest information on the African-American population including rankings of the largest black metropolitan areas, the percentage of black population in U.S. cities and a listing of the total dollars earned by black consumers for each of the past 20 years.

These and more than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the Dept. of Commerce. It is based on interviews and diaries collected from 3,000 black households -- one of the most comprehensive surveys conducted on black consumers.

Localized Editions Available

Now all of the statistics found in the report are available for virtually any African-American market in the country. Need to know what black consumers earned and spent in your city, metro area, DMA, ADI, county or state? This expanded edition will provide this information, as well as all the data necessary for comparisons with the national market. No other information source gets to the specifics of the consumers you want to reach most like these custom editions.

Click here to order The Buying Power of Black America

Click here for more stats from past editions of The Buying Power of Black America

Go to Target Market News homepage


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Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $744 Billion (2006) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing $121.6 bil. - Food $59.2 bil. - Cars/Trucks $32.1 bil. - Clothing $27.7 bil. - Health Care $17.8 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `? 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	The Buying Power of Black America 2007 Target Market News presents its annual report on the expenditures of African-American consumers. This is the most comprehensive source for information on how black households spent their money. With this unique publication you'll learn how much of black consumers' $744 billion in income was spent on apparel, entertainment, food, beverages, toys, computers, cosmetics, automobiles, travel and dozens of other categories. This report is being used by Proctor & Gamble, McDonald's, Coca-Cola, Walt Disney Co., Sears, IBM, Mercedes Benz, America Online, Quaker Oats, Pillsbury, Bank of America, Clear Channel, Ford Motor Co. and hundreds of other Fortune 500 companies. The 2007 edition of The Buying Power of Black America includes these sections: Income Data A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on black income, a comparison with world economies and a look at black buying power over the past 15 years. Black Buying Power in the Top 30 Cities An expanded city-by-city breakdown of the billions of dollars African-American consumers spent in 26 major categories of products and services in the nation's top markets. Expenditure Trends An analysis with charts of how spending among black consumers has changed in individual categories between 2005 and 2006. It also includes charts highlighting the fastest growing products and services for the past year. The 100-Plus Index A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts. Demographic Data on the Black Population The latest information on the African-American population including rankings of the largest black metropolitan areas, the percentage of black population in U.S. cities and a listing of the total dollars earned by black consumers for each of the past 20 years. These and more than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the Dept. of Commerce. It is based on interviews and diaries collected from 3,000 black households -- one of the most comprehensive surveys conducted on black consumers. Localized Editions Available Now all of the statistics found in the report are available for virtually any African-American market in the country. Need to know what black consumers earned and spent in your city, metro area, DMA, ADI, county or state? This expanded edition will provide this information, as well as all the data necessary for comparisons with the national market. No other information source gets to the specifics of the consumers you want to reach most like these custom editions. Click here to order The Buying Power of Black America Click here for more stats from past editions of The Buying Power of Black America Go to Target Market News homepage	Hear presentations from: Arbitron General Mills GlobalHue Google Hunter-Miller Group Nia Enterprises Nielsen Radio One RushmoreDrive.com R. L. Polk Starcom MediaVest Target Market News The Media Audit U.S. Census Bureau ...and many more! Click here to register now! 14th Edition Now Available! Latest Buying Power report shows spending up in major categories The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income. According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now. Click here to order The Buying Power of Black America report ___________________________ The African-American Book Publishing Authority Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs. Want this issue? Get it with your new subscription. Click Here A TARGET MARKET NEWS PUBLICATION _________________________