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Bullet Points

Courvoisier Cognac teams up with Jermaine Dupri


(October 19, 2007) Beam Global Spirits & Wine, Inc., a global leader in premium spirits and wine, and Courvoisier Cognac, one of the world's leading cognac brands, announced the launch of "Find Greatness Within," the brand's first advertising and positioning campaign since 2005.

The newly launched Courvoisier ExclusifT and Courvoisier VSOP are the two featured marques of the campaign which premieres in various publications in October and November respectively.  In addition to the marques, the campaign features Jermaine "JD" Dupri, renowned producer and founder of So-So Def Records.

The genesis of "Find Greatness Within" is rooted in the time-honored traditions, craftsmanship, exclusive ingredients, and patient passion representing the layers of complexity, which make Courvoisier an iconic brand.  To bring this to life, Courvoisier has joined forces with music mogul Jermaine Dupri, who in parallel is successful because of his talent, passion, and tenacity, all of which have made him a successful and revered "self-made man." 

The synergy of Courvoisier and the "self-made man" challenges consumers to "Find Greatness Within," assuring that Courvoisier provides an unmatched experience. "As a respected leader in the cognac category, Courvoisier is excited to partner with Jermaine, a self-made man who is the ultimate trendsetter, cultural icon and savvy entrepreneur," said Chris Mahoney, senior brand director, Courvoisier Cognac.

Harley-Davidson Motor Company promotes Dave Bozeman to Vice President  

(April 27, 2007) Harley-Davidson Motor Company has announced that Dave Bozeman, age 38, has been named Vice President and General Manager, Harley-Davidson Powertrain Operations, located on Capitol Drive in Wauwatosa, Wis., and Advanced Manufacturing Engineering. In his new role, Bozeman’s responsibilities have expanded to include manufacturing process and product development innovation while continuing to oversee the production of transmissions and engines for Harley-Davidson Sportster and Buell motorcycle models.

“Dave has been instrumental to the Motor Company,” said Jim McCaslin, President and Chief Operating Officer, Harley-Davidson Motor Company. “He brings a broad range of skills and experience to his work, and I look forward to his continued contributions within the organization.”

Since joining Harley-Davidson as a manufacturing engineer in 1992, Bozeman held multiple positions within the company including General Manager Powertrain Operations, Capitol Drive, Product Plant Manager, Technical Manager and Quality Director.

Bozeman received a Bachelor of Science in Manufacturing Engineering Technology/Mechanical Design from Bradley University and a Master of Science in Engineering Management from the Milwaukee School of Engineering. Currently, he serves on the Manufacturing and Industrial Engineering Advisory Board for Bradley University and is the Vice President of the Board of Directors for the Next Door Foundation.




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