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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2016 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.


Published daily by Target Market News
228 S. Wabash Ave.
Chicago, IL 60604
Tel. 312-408-1881
info@targetmarketnews.com

Ken Smikle - Editor and Publisher


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RECENT NEWS STORIES

TV One says with new branding strategy it wants to 'REPRESENT' the best in entertainment

Kathy Chaney, Chicago-based multimedia journalist, named Managing Editor of Ebony

Raschanda Hall elected President of Black Public Relations Society Chicago Chapter

TV One and CNN to co-host Ohio Democratic Presidential Town Hall Sunday, March 13th

Carol H. Williams agency names Mark Robinson Senior Vice President for NY office

Former PUSH Automotive Project Director, Glenda Gill, named VP of Supplier Success LLC

Jim Colon, Toyota's VP of African American Business Strategy is leaving the company

Political campaigns use black newspaper ads to reach critical African-American voters

FCC approves rule that would open the cable box to competition from independent suppliers

Walton Isaacson execs Vida Cornelious, Kirsten Atkinson and Ayiko Broyard to be honored

Hyundai appoints Erwin Raphael to General Manager of Genesis USA

Opportunity for financial firms grows as study shows blacks increase stock investments

Ford, Tom Joyner Foundation join forces in honoring unsung heroes nationwide

AT&T honors African American trailblazers with 28 Days program during Black History Month

TLF issues tracking survey results of multicultural scholarship recipients in communications

The Grio, Rolling Out form digital ad network offering advertisers key ethnic audiences

MediaVest USA to host Madison Avenue Minority Radio Summit next month

OWN Network signs Rutina Wesley to star in original dramatic series, 'Queen Sugar'

Toyota partners with famed Kinsey Collection for first-time exhibit at HBCU

Report: Reaching unbanked Black, Hispanic Millennials possible with mobile services

LeBron James to produce, star in reality TV series highlighting Cleveland entrepreneurs

UNIFY, a Black-targeted premium online video streaming service set to launch Feb. 1st

Online streaming: The best hope for African-American audiences

Nielsen promotes Angela Talton to position of Chief Diversity Officer

Toyota is top winner at Diversity Volume Awards recognizing ethnic car sales

Nielsen: African-Americans lead Hispanics in social media penetration on PCs, tablets

Urban radio veteran exec, Deon Levingston exits SVP post at Emmis New York

Royal Allen, marketing veteran known for his entrepreneurial zeal, passes at 52

Byron Allen settles discrimination suit against AT&T, gains carriage for seven channels

Bounce TV reports its biggest year of growth yet in 2015 among multiple segments


Click here for more recent news stories and our news archive

 

THE LATEST NEWS
MOBE to return with reunion to mark upcoming 2017 conference in Atlanta
 
The Marketing Opportunities in Business and Entertainment (MOBE) symposium will return as the leading advanced marketing conference and strategic entertainment alliance with a reunion. The event takes place December 8-10, 2016 at the Chicago South Loop Hotel, 11 W. 26th Street. The occasion will include networking, learning and planning for the 2017 Marketing Opportunities symposium in Atlanta, GA. Launched in 1992, Marketing Opportunities in Business and Entertainment earned the reputation as...
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AARP, Ad Council issue new PSAs from Spike DDB targeting African-American caregivers

(November 30, 2016) AARP and the Ad Council announced they are continuing their successful Caregiver Assistance campaign with new PSAs directing African-American caregivers to assistance and resources. The ads were created pro bono by agency Spike DDB. The new series of PSAs are rooted in insights gleaned from qualitative research Spike DDB and the Ad Council conducted with African-American caregivers...

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U.S. Senators join effort for GAO study on Federal ad dollars going to minority-owned media
  
(November 29, 2016) U.S. Senator Bob Menendez (D-N.J.) was joined by fellow Democratic Senators Chuck Schumer (D-N.Y), Kirsten Gillibrand (D-N.Y.), Mazie Hirono (D-Hawaii), and Cory Booker (D-N.J., pictured) in writing to the Comptroller General of the U.S. Government Accountability (GAO) office requesting the agency to update its 2007 report on federal advertising contracts and subcontracts with minority-owned publications, public relations firms, advertising agencies, and media companies...
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Will African-Americans remain optimistic about 2017 despite Trump election victory?

(November 8, 2016) In an ironic bit of timing, a study by a research firm was released on Election Day -- in which Donald Trump would ultimately become President-elect of the United States -- that showed African-Americans are the most optimistic of consumers looking forward to 2017. The findings were offered in the following release issued by Packaged Facts. Despite the economic and social challenges, African-Americans remain among the most optimistic consumer groups in the American economy. "African-Americans: Demographic and...
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Multicultural millennial study reveals young consumers' attitudes on advertising

(November 7, 2016) In order to reach millennials, consumer brands have to target more multicultural audiences in their advertising and social campaigns, according to a recent study by Buzz Marketing Group. BMG in October conducted an online survey of 400 diverse men and women for its first-ever Multicultural Millennial Study. The in-depth online survey...
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Study: African-Americans redeem coupons at a higher rate than other consumers

(November 3, 2016) A recent study by Valassis, a leader in intelligent media delivery, found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology to help them save...
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Federal Reserve of Chicago holds third summit on diversity initiative in financial services firms

(November 1, 2016) A coalition of financial services firms and the Federal Reserve Bank of Chicago held its third annual Summit last week. The initiative called the Financial Services Pipeline (FSP) seeks to increase racial diversity within Chicago's financial sector. "The FSP is working hard to increase and retain the representation of African Americans and Latinos in our industry," said Valerie Van Meter...
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NFL Super Bowl Gospel Celebration marks 70th anniversary season of blacks in pro football

(October 31, 2016) The NFL Super Bowl Gospel Celebration, the only multicultural event sanctioned by the National Football League, will kick-off Super Bowl 51 on Friday, February 3, 2017 with its 18th annual star-studded concert at Lakewood Church in Houston, Texas. The annual event joins together key NFL Players, top Gospel/Contemporary Christian and mainstream GRAMMY Award-winning artists and

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Seven honorees to be recognized at Target Market New's 2016 MAAX Summit, Nov.14th

(October 21, 2016) Target Market News has announced that the 17th Annual Marketing to African Americans with Excellence (MAAX) Summit will take place on Monday, Nov. 14th, 2016 at the Hyatt Magnificent Mile Hotel in downtown Chicago. The theme for this year's gathering is "Change the Conversation," with presentations from Nielsen, IHS Automotive, the U.S. Census Bureau and others. The all-day MAAX Summit is one the industry's largest annual gatherings of African American marketing
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Nielsen's sixth annual African-American consumer report focuses on Millennials

(October 17, 2016) Black Millennials are 11.5 million strong and leading a viral vanguard that is driving African-Americans' innovative use of mobile technology and closing the digital divide. Nielsen highlights this group in a new report called "Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement." With $162 billion in buying power and undisputed cultural influence, Black Millennials are using their power to successfully raise awareness of issues...
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RLJ Entertainment, AMC Networks form strategic partnership for streaming services

(October 17, 2016) RLJ Entertainment, the entertainment content distribution company which owns and operates UMC (Urban Movie Channel), the first urban-focused subscription streaming service, and Acorn TV, the premier streaming service for British mystery and drama, has formed a strategic partnership with AMC Networks. As part of the agreement, AMC Networks has invested $65 million in the form of loans to RLJ Entertainment to refinance the company's...

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Interactive One names John Shelby Vice President of Sales, Midwest-West Region

(October 12, 2016) Interactive One, one of the leading digital destinations for African American audiences, has  announced the hiring of John Shelby as the VP of Sales for the Midwest-West region. He comes to iOne from CBS Interactive, where he worked on CBSNews.com and CBSN, the company's 24 hour live streaming product. "We are excited to welcome John to the Interactive One team during...

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Howard University announces School of Communications to be named for Cathy Hughes 

(October 12, 2016) Howard University president, Dr. Wayne A. I. Frederick, recently announced a multi-million dollar gift to its School of Communications from Alfred C. Liggins III, President and CEO of Radio One, Inc. The contribution was made through the Catherine L. Hughes and Alfred C. Liggins III Foundation and establishes that the School will be named in honor of Cathy Hughes, Radio One founder and Chairperson, and former Howard University staff member.  An official ceremony to announce the naming of the "Cathy Hughes School of Communications" will be held on Sunday, October 23...

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William Garth, CEO of Chicago-based Citizen Newspaper Group, dies at the age of 78

(September 26, 2016) Longtime publisher, philanthropist and activist, William "Bill" Garth, Sr., CEO of the Citizen newspaper chain in Chicago, died on Friday, Sept. 23 from complications of  diabetes at RML Specialty Hospital. William Darrell Garth, Jr. said that funeral services and public memorial will be announced soon. "Chicago lost a beacon for our community," said his son, Darrell Garth in a statement. "He was a very savvy newspaperman and...
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Keisha Brown named EVP of Lagrant  and Chair of agency's Health and Wellness Practice

(September 15, 2016) Lagrant Communications (LC), a Los Angeles-based multicultural integrated marketing communications agency, has named Keisha N. Brown executive vice president and chair of its new Health and Wellness Practice. In this position, Brown will drive creative solutions for all of the agency's healthcare clients. LC has more than two decades of healthcare experience working with clients...
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Interactive One names Jamilah Lemieux Vice President of News and Men's Programming

(September 15, 2016) Interactive One announced the hiring of Jamilah Lemieux, as the new Vice President of News and Men's Programming. The former Ebony Senior Editor, both print and digital, is an award-winning writer and popular public speaker on race and culture. Well known for her commanding social media presence, Lemieux is considered a leading millennial intellectual and pop culture critic. Lemieux joins iOne during a time of accelerating growth, as the company expands...
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Comcast and The Africa Channel to expand their partnership with Video On Demand service

(September 13, 2016) The Africa Channel (TAC) announced today it has expanded its partnership with Comcast Cable in Video On Demand (VOD) content targeting multicultural audiences. Comcast is the first provider to launch TAC on VOD. Comcast's current Black Film & TV destination on Xfinity on...
Read more

 

 






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