THE LATEST NEWS
MOBE to return with reunion to mark upcoming 2017
conference in Atlanta
Marketing Opportunities in Business and Entertainment (MOBE) symposium
will return as the leading advanced marketing conference and strategic
entertainment alliance with a reunion. The event takes place December
8-10, 2016 at the Chicago South Loop Hotel, 11 W. 26th Street. The
occasion will include networking, learning and planning for the 2017
Marketing Opportunities symposium in Atlanta, GA. Launched in 1992,
Marketing Opportunities in Business and Entertainment earned the
Ad Council issue new PSAs from Spike DDB targeting African-American
(November 30, 2016) AARP and the Ad Council announced they are
continuing their successful Caregiver Assistance campaign with new PSAs
directing African-American caregivers to assistance and resources. The
ads were created pro bono by agency Spike DDB.
The new series of PSAs are rooted in insights gleaned from qualitative
research Spike DDB and the Ad Council conducted with African-American
U.S. Senators join effort for GAO study on Federal
ad dollars going to minority-owned media
29, 2016) U.S. Senator Bob Menendez (D-N.J.) was joined by fellow
Democratic Senators Chuck Schumer (D-N.Y), Kirsten Gillibrand (D-N.Y.),
Mazie Hirono (D-Hawaii), and Cory Booker (D-N.J., pictured) in writing to
the Comptroller General of the U.S. Government Accountability (GAO) office
requesting the agency to update its 2007 report on federal advertising
contracts and subcontracts with minority-owned publications, public
relations firms, advertising agencies, and media companies...
Will African-Americans remain optimistic about 2017
despite Trump election victory?
8, 2016) In an ironic bit of timing, a study by a research firm was
released on Election Day -- in which Donald Trump would ultimately become
President-elect of the United States -- that showed African-Americans are
the most optimistic of consumers looking forward to 2017. The findings
were offered in the following release issued by Packaged Facts. Despite
the economic and social challenges, African-Americans remain among the
most optimistic consumer groups in the American
economy. "African-Americans: Demographic and...
Multicultural millennial study reveals young
consumers' attitudes on advertising
7, 2016) In order to reach millennials, consumer brands have to target
more multicultural audiences in their advertising and social campaigns,
according to a recent study by Buzz Marketing Group. BMG in October
conducted an online survey of 400 diverse men and women for its first-ever
Multicultural Millennial Study. The in-depth online survey...
Study: African-Americans redeem coupons at a higher
rate than other consumers
3, 2016) A recent study by Valassis, a leader in intelligent media
delivery, found that multicultural consumers are more likely to spend over
two hours each week looking for coupons and deals than your average
consumer. Additionally, over 50 percent of the multicultural consumers
surveyed said they use print coupons, with the new report showing how they
embrace technology to help them save...
Federal Reserve of Chicago holds third summit on
diversity initiative in financial services firms
1, 2016) A coalition of financial services firms and the Federal Reserve
Bank of Chicago held its third annual Summit last week. The initiative
called the Financial Services Pipeline (FSP) seeks to increase racial
diversity within Chicago's financial sector. "The FSP is working hard to
increase and retain the representation of African Americans and Latinos in
our industry," said Valerie Van Meter...
NFL Super Bowl
Gospel Celebration marks 70th anniversary season of blacks in pro
(October 31, 2016) The NFL Super Bowl Gospel Celebration, the only
multicultural event sanctioned by the National Football League, will
kick-off Super Bowl 51 on Friday, February 3, 2017 with its 18th annual
star-studded concert at Lakewood Church in Houston, Texas. The annual
event joins together key NFL Players, top Gospel/Contemporary Christian
and mainstream GRAMMY Award-winning artists and
Seven honorees to be recognized at Target Market
New's 2016 MAAX Summit, Nov.14th
21, 2016) Target Market News has announced that the 17th Annual Marketing
to African Americans with Excellence (MAAX) Summit will take place on
Monday, Nov. 14th, 2016 at the Hyatt Magnificent Mile Hotel in downtown
Chicago. The theme for this year's gathering is "Change the Conversation,"
with presentations from Nielsen, IHS Automotive, the U.S. Census Bureau
and others. The all-day MAAX Summit is one the industry's largest annual
gatherings of African American marketing
Nielsen's sixth annual African-American consumer
report focuses on Millennials
17, 2016) Black Millennials are 11.5 million strong and leading a viral
vanguard that is driving African-Americans' innovative use of mobile
technology and closing the digital divide. Nielsen highlights this group
in a new report called "Young, Connected and Black: African-American
Millennials Are Driving Social Change and Leading Digital Advancement."
With $162 billion in buying power and undisputed cultural influence, Black
Millennials are using their power to successfully raise awareness of
RLJ Entertainment, AMC Networks form strategic
partnership for streaming services
17, 2016) RLJ Entertainment, the entertainment content distribution
company which owns and operates UMC (Urban Movie Channel), the first
urban-focused subscription streaming service, and Acorn TV, the premier
streaming service for British mystery and drama, has formed a strategic
partnership with AMC Networks. As part of the agreement, AMC Networks has
invested $65 million in the form of loans to RLJ Entertainment to
refinance the company's...
Interactive One names John Shelby Vice President of
Sales, Midwest-West Region
12, 2016) Interactive One, one of the leading digital destinations for
African American audiences, has announced the hiring of John Shelby as
the VP of Sales for the Midwest-West region. He comes to iOne from CBS
Interactive, where he worked on CBSNews.com and CBSN, the company's 24
hour live streaming product. "We are excited to welcome John to the
Interactive One team during...
Howard University announces School of Communications
to be named for Cathy Hughes
12, 2016) Howard University president, Dr. Wayne A. I. Frederick, recently
announced a multi-million dollar gift to its School of Communications from
Alfred C. Liggins III, President and CEO of Radio One, Inc. The
contribution was made through the Catherine L. Hughes and Alfred C.
Liggins III Foundation and establishes that the School will be named in
honor of Cathy Hughes, Radio One founder and Chairperson, and former
Howard University staff member. An official ceremony to announce the
naming of the "Cathy Hughes School of Communications" will be held on
Sunday, October 23...
William Garth, CEO of Chicago-based Citizen
Newspaper Group, dies at the age of 78
26, 2016) Longtime publisher, philanthropist and activist, William "Bill"
Garth, Sr., CEO of the Citizen newspaper chain in Chicago, died on Friday,
Sept. 23 from complications of diabetes at RML Specialty Hospital.
William Darrell Garth, Jr. said that funeral services and public memorial
will be announced soon. "Chicago lost a beacon for our community," said
his son, Darrell Garth in a statement. "He was a very savvy newspaperman
Keisha Brown named EVP of Lagrant and Chair of
agency's Health and Wellness Practice
15, 2016) Lagrant Communications (LC), a Los Angeles-based multicultural
integrated marketing communications agency, has named Keisha N. Brown
executive vice president and chair of its new Health and Wellness
Practice. In this position, Brown will drive creative solutions for all of
the agency's healthcare clients. LC has more than two decades of
healthcare experience working with clients...
Interactive One names Jamilah Lemieux Vice President
of News and Men's Programming
15, 2016) Interactive One announced the hiring of Jamilah Lemieux, as the
new Vice President of News and Men's Programming. The former Ebony Senior
Editor, both print and digital, is an award-winning writer and popular
public speaker on race and culture. Well known for her commanding social
media presence, Lemieux is considered a leading millennial intellectual
and pop culture critic. Lemieux joins iOne during a time of accelerating
growth, as the company expands...
Comcast and The Africa Channel to expand their
partnership with Video On Demand service
13, 2016) The Africa Channel (TAC) announced today it has expanded its
partnership with Comcast Cable in Video On Demand (VOD) content targeting
multicultural audiences. Comcast is the first provider to launch TAC on
VOD. Comcast's current Black Film & TV destination on Xfinity on...
The 19th Annual
Buying Power of
A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy
Target Market News
Click here to learn more and order a
print or digital copy today!