THE LATEST NEWS
appoints Janet Uthman V.P. for Inclusion and Multicultural Marketing
7, 2015) Comcast announced today that Janet Uthman has been named Vice
President of Inclusion and Multicultural Marketing for the company's
Northeast Division. In this new role, Uthman will be responsible for the
planning and execution of diversity and inclusion efforts and
multicultural marketing strategy across the Division's footprint, which
Fifth Third Bank to pay $21.5 mil in Federal auto
lending and credit card discrimination case
1, 2015) The Consumer Financial Protection Bureau has announced two
separate actions against Fifth Third Bank, for discriminatory auto loan
pricing and for illegal credit card practices. The joint CFPB and
Department of Justice (DOJ) enforcement action requires Fifth Third to
change its pricing and compensation system to minimize the risks of
discrimination, and to pay $18 million to harmed African-American and
True Star Foundation founders launch True Access, a
youth-oriented marketing firm
4, 2015) The founders and leaders of the True Star Foundation, a
non-profit specializing in content creation for youth-oriented media,
have launched True Access, a marketing strategy group providing career
opportunities for youth in marketing while delivering youth targeted
insights, campaigns and creative development to brands and other
UniWorld Group releases new insights on the
mindsets on multicultural consumers
30, 2015) A new white paper, titled "Both Head and Heart," will be
unveiled during Advertising Week XII Sept. 28 - Oct. 2 in New York City.
The paper will be presented by Monique L. Nelson, Chair and CEO, UWG, one
of the country's leading multicultural agencies, and Jeff Yang, SVP,
Multicultural Consulting Lead, The Futures Company, a strategic insight
and innovation consultancy. "Both Head and Heart" looks at marketing
strategies designed to broadly connect with diverse audiences and the
subsequent emergence of "Total Market."
Black Cable TV Ratings for Week of September 21 - 27
OWN has record-breaking week to cap off the best
quarter in the network's history
30, 2015) The OWN Network is on a roll and it's performance on the latest
Top 25 cable chart is indicative of its recent soaring ratings. For the
last week of September, it claimed two of the most watched cable shows,
"Have And The Have Nots" and "If Loving You Is Wrong." Both easily beat
out ESPN's Monday Night Football...
Chevrolet, Rainbow PUSH team up on national campaign
providing financial literacy
2015) Rainbow PUSH Coalition and Chevrolet have teamed up to host a series
of workshops designed to educate African American consumers on financial
literacy. "Chevrolet has a long-standing relationship with the African
American community," said Paul Edwards, U.S. vice president, Chevrolet
Black TV Ratings for Week of September 21 - 27
'Empire,' 'Rosewood,' 'Scandal, and 'Murder' push Sunday Night Football
29, 2015) The season debut of Fox's historic hit "Empire" again knocked the
former perennial No.1 show, NBC's "Sunday Night Football" out of first
place on the Top 25 chart. But the hip-hop drama wasn't along. This season
a fourth show joins with ABCs "Scandal" and "How To Get Away with Murder"
as tacklers of the NFL. Fox's new crime drama, "Rosewood...
Hyundai, radio's Cafe Mocha partner on 'Salute Her'
campaign saluting women of color
16, 2015) Celebrating its fifth anniversary, the nationally syndicated
radio show Cafe Mocha has joined forces with Hyundai Motor America to
launch the campaign, Salute Her presented by Hyundai: New Thinking, New
Possibilities. With a mission to salute and reward women who are
demonstrating new ways of thinking and creating new possibilities in their
BMW to pay $1.6 Mil and offer jobs to settle Federal
race discrimination lawsuit
18, 2015) The U.S. District Court for the District of South Carolina
entered a consent decree ordering BMW Manufacturing Co., LLC to pay $1.6
million and provide job opportunities to alleged victims of race
discrimination as part of the resolution of a lawsuit filed by the U.S.
Equal Employment Opportunity Commission (EEOC). The lawsuit, filed by EEOC
alleged that BMW excluded African-American logistics workers from...
Nielsen highlights growth and affluence of African-American households
(September 17, 2015) Today, Nielsen released "Increasingly Affluent,
Educated and Diverse: African-American Consumers -- The Untold Story."
The report was released at a press conference during the Congressional
Black Caucus Foundation's 45th Annual Legislative Conference in
Washington, D.C. This new report, the fifth in Nielsen's Diverse
Intelligence Series, contains insights about affluent Black consumers with
annual household incomes of $75,000...
Kizart Media Partners wins bid for 50,000 Watt FM
station license in Cleveland, Miss.
16, 2015) Sherman K. Kizart, founder and managing director of Kizart Media
Partners, Inc., has announced that his company has the winning bid for the
C-2 license for a 50,000 Watt Radio Station in his hometown of Cleveland,
Mississippi. Kizart is considered an advertising and broadcasting guru
whose national media and sales consulting firm is located in Chicago,
acquires rights to Nina Simone film set for December release
11, 2015) RLJ Entertainment has acquired all North American rights to the
highly anticipated film NINA, based on the life of legendary American
singer-songwriter Nina Simone. With first time writer-director Cynthia
Mort, the film stars Zoe Saldana (Avatar, Guardians of the Galaxy) and
David Oyelowo (Selma, The Butler). NINA will be released in theaters in
December 2015 under RLJ Entertainment, which was founded by Robert L.
Black Cable TV Ratings for Week of Aug. 31 - Sept. 6
OWN's 'Haves & Have Nots' beats VH1's 'Love & Hip Hop' to regain week's
(September 10, 2015) After conceding the top spot for one week, Tyler
Perry's "The Haves and the Have Nots" returned as the week's No.1 cable
show in black households. It has held the position for four of the past
five weeks, this time winning by the narrowest of margins...
Black TV Ratings for Week of Aug. 31 - Sept. 6
'The Carmichael Show,' NBC's summer winner, reaches
No.1 with black viewers
9, 2015) NBC has found a long-needed success with black audiences with the
summer comedy, "The Carmichael Show." The show's Wednesday night premiere
on Aug. 26 featured back-to-back episodes, both of which pulled one
million-plus black viewers. The show repeated that performance in the
first week of September, giving star, writer and executive producer
The Power of Urban Radio Forum and NABOB again
partner for annual conference
(September 9, 2015) The NABOB 39th Annual Fall Broadcast Management
Conference and 15th Power of Urban Radio Forum will take place October
7-8, 2015 at the Washington Marriott Georgetown, 1221 22nd St NW,
Washington, DC. "This promises to be the most impactful Power of Urban
Radio Forum yet. We bring together a powerful lineup of national leading
advertisers, media agencies, broadcast owners and executives for...
Production begins on BET scripted series, 'Zo Ever
After' for premiere January 2016
2, 2015) BET Networks announced that production on its new scripted
series, "Zoe Ever After", starring the Grammy Award winning artist Brandy
Norwood, is underway in Atlanta, GA. "Zoe Ever After" comes from
executive producers Debra Martin Chase, Danny Rose, Scooter Braun,
executive producer/writer Erica Montolfo-Bura and co-executive producers
Brandy Norwood and Elaine Aronson. The BET Networks production is slated
to premiere in January 2016...
Study: CEOs and
CMOs differ on need to focus on multicultural marketing strategies
1, 2015) Multicultural marketing strategies have become increasingly
important to brands. But a new poll from the Chief Marketing Officer (CMO)
Council and Geoscape reveals that while 67 percent admit that the CMO has
a high level of buy-in and support for multicultural efforts, 55 percent
admit that the CEO does not share that opinion, failing to fully support
partners with Rainbow PUSH Excel to invest in Jesse Jackson Fellow
31, 2015) Toyota is partnering with Rainbow PUSH Excel to provide $75,000
scholarships to ten deserving engineering and business college students
through the Jesse L. Jackson, Sr. Fellows Scholarships. "The scholarship
recipients were selected from hundreds of applicants," said Simon Nagata,
chief administrative officer, Toyota North America...
Communications marks its 25th year as a leading marketing communications
28, 2015) LAGRANT COMMUNICATIONS, a multicultural integrated marketing
communications firm, celebrated 25 years in business on September 1,
2015. Since its opening in 1990, LC's expertise and services have
supported clients in developing culturally relevant and sensitive
advertising, marketing and public relations campaigns that target the
African American, Hispanic and LGBT Consumer Markets...
Pew study finds attitudes differ with how Blacks and
Whites use cell phones
(August 26, 2015) The Pew Research Center has released a new study that
explores attitudes about the use of cell phones in public settings. It's
clear from the findings that differences on the how and when to use cell
phones are often a matter of age. But the Pew study also revealed that
African-Americans as a user group don't always agree with the conventional
president and managing editor of Sister 2 Sister magazine passes at 73
(August 25, 2015) After a long battle against cancer, Dr. Lorenzo Brown,
president and managing editor of Sister 2 Sister magazine, died August 21 at 73. He was
also the husband of the magazine's publisher, Jamie Foster Brown. The
publication, founded in 1988 as a family-owned business that included
their two sons, Randall and Russell. It was one of
the nation's most widely read celebrity monthlies. The magazine
discontinued its print version last year in favor of its Website,
A memorial service celebrating his life will be held on Monday, August 31
at First Baptist Church of Glenarden, 3600 Brightseat Road, Landover,MD
20785, 301-583-1790. Doors will open at 6:00 pm and services begin at 7:00
Target Corp. to pay $2.8 Million to resolve EEOC
race and sex discrimination finding
25, 2015) Retail giant, Target Corporation, headquartered in Minneapolis,
has agreed to pay $2.8 million to resolve a Commissioner's charge of
discrimination which was investigated in the Minneapolis Area Office of
the U.S. Equal Employment Opportunity Commission. Based on the
investigation, EEOC found reasonable cause to believe that three
employment assessments formerly used by Target disproportionately...
Rainbow PUSH 16th annual Automotive Summit set to
convene hundreds in Detroit
25, 2015) The Rainbow PUSH Automotive Project, an initiative of the
Citizenship Education Fund, will hold its 16th Annual Global Automotive
Summit on Friday, October 9th at the MGM Grand in Detroit, Michigan. The
theme of this year's gathering is "Shifting Into High Gear: Commitment,
Access and Accountability." The Summit focuses on inclusion for ethnic
minorities in the areas of supplier diversity, human resources,
advertising and marketing, technology, professional services and dealers.
It is the only...
Federal judge re-instates Byron Allen's $20 billion
lawsuit against Comcast, Time Warner
20, 2015) Federal Judge Terry Hatter, who two weeks ago dismissed a
lawsuit filed by Byron Allen's Entertainment Studios Networks, Inc. and
the National Association of African-American Owned Media against Time
Warner and Comcast, today issued a ruling re-admitting the complaint.
Judge Hatter's earlier dismissal ruled that the Plaintiffs had failed to
allege a claim for...
'Straight Outta Compton' finishes opening weekend with a record-setting
17, 2015) The opening weekend for the rap bio drama, "Straight Outta
Compton," surpassed Universal Picture' expectations and those of the
co-producers, the original members of the group N.W.A., Dr. Dre and Ice
Cube. At an estimated $60.2 million the film ranks this summer's biggest
box office winner, the fifth biggest August opening of all-time, and the
biggest take by an R-rated film in...
Black Cable TV Ratings for Week of August 3 - 9
'Haves & Have Nots' draws twice as many black
viewers as Republican Presidential debate
12, 2015) Not that many people would be surprised, but Oprah's network
beat out Donald Trump and Republican Presidential Debate by 2-to-1. The
Tyler Perry drama "The Haves and the Have Nots" remained No.1 for the
fourth consecutive week, with 2.8 million black viewers, while the Fox
News Channel only attracted 1.4 million curiosity seekers...
Black TV Ratings for Week of August 3 - 9
NFL pre-season game runs over summer fare with black
audiences ready for football
11, 2015) A sure sign that summer is close to an end is the return on
NBC's Sunday Night Football in pre-season form. While no other TV shows
were able to garner at least one million black viewers, the NFL proved
that the gridiron appetite is alive and well nearly 1.9 million tuning in.
The Vikings beat the Steelers 14-3 in the Hall of Fame Game...
advertising agency named Supplier of the Year for fifth time
10, 2015) For an unprecedented fifth time in six years, Walton Isaacson
(WI), an independently held, minority owned, full-service advertising
and marketing agency, has been named Supplier of the Year by the
Southern California Minority Supplier Development Council. The Supplier
of The Year program was introduced by the National Minority Supplier
Development Council in 1981 as a...
Radio One report revenues for the second quarter
increased 10.5% over 2014
11, 2015) Radio One, Inc. reported its results for the quarter ended June
30, 2015. Net revenue was approximately $119.8 million, an increase of
10.5% from the same period in 2014, reflecting greater advertising demand
and an increase in affiliate revenue at our cable television segment.
Also contributing to the increase was a timing difference of Reach Media's
annual cruise event and a major...
BET Networks to air original biopic miniseries on
famed group New Edition in early 2016
10, 2015) BET Networks and Jesse Collins Entertainment announced today the
production of an original miniseries based on the iconic music group New
Edition. New Edition members Ricky Bell, Michael Bivins, Ronnie DeVoe,
Johnny Gill and Ralph Tresvant have all signed on as co-producers for the
LimeGreen agency announces merger with Dallas-based
10, 2015) Moroch Holdings Inc. has announced that it will be taking a
minority interest in Chicago-based LimeGreen LLC, a cross-cultural
marketing communications agency focused on helping its clients reach
culturally diverse groups through compelling consumer insights. While the
agency will remain minority-owned, it will transition its namesake to
LimeGreen Moroch. "We started LimeGreen ten years ago with the singular
Johnson Publishing promotes Kevin McFall to SVP of
Strategy and Business Development
10, 2015) Johnson Publishing Company has announced the promotion of Kevin
McFall to Senior Vice President of Strategy and Business
Development, with the responsibility of overseeing print, digital,
broadcast, and technology partnership initiatives for the Ebony and Jet
brands. McFall will also be responsible for licensing, partnerships,
digital strategy, audience development, and managing internal and external
Latest Prudential study shows greater financial
confidence among African Americans
7, 2015) Prudential Financial, Inc. released the results of its 2015-16
African American Financial Experience study, which found that African
Americans demonstrate continued optimism and growing affluence. The study
also examined two vital subsets of the African American community --
caregivers and veterans. "This study paints a picture of an increasingly
financially savvy and affluent African American community...
Black Cable TV Ratings for Week of May 27 - Aug. 2
OWN's 'Haves & Have Nots' remains No.1 cable show
for third consecutive week
7, 2015) The OWN network again edged out VH1 for the top spot on the Top
25 cable shows during the last week of May. Tyler Perry's "The Haves and
the Have Nots" stayed No.1 for the third week in a row, while VH1 claimed
the most spots among the Top 25. Fourteen shows on the chart...
Black TV Ratings for Week of May 27 - Aug. 2
is the week's only network TV show to claim at least one million black
4, 2015) With the killing of protected species topping the summer
headlines, it's ironic that CBS' "Zoo" should be in the No.1 spot for the
last week of May. The James Patterson adaptation was the only network TV
show to pull in at least one million black viewers...
Toyota again partners with National Urban League as
title sponsor of annual conference
2015) Toyota reclaimed its role as title sponsor of the National Urban
League recent 105th Annual Conference, the nation's largest historic civil
rights and urban advocacy organization. The conference took place from
July 29 - August 1, 2015 at the Broward Convention Center in Ft.
Lauderdale. Toyota's long-standing relationship with National Urban League
began more than 20 years ago and 2015 marks the company's...
Kre8 Media promotes Eureka Vanterpool to senior vice
24, 2015) Kre8 Media, a leading DRTV, Digital Media, and Brand Advertising
agency, has promoted longtime employee Eureka Vanterpool to the new
position of Senior Vice President, Operations. The announcement was made
by T. Lee Cutler, Founder/CEO, Kre8 Media. In her new position, Vanterpool,
who had been Director of Client Services, will spearhead a variety of
executive duties covering the...
Honda will pay $24 mil for discriminatory auto loans
under federal resolution
22, 2015) The Consumer Financial Protection Bureau (CFPB) and Department
of Justice (DOJ) resolved an action with American Honda Finance
Corporation that will put new measures in place to address discretionary
auto loan pricing and compensation practices. Honda's past practices
resulted in thousands of African-American, Hispanic, and Asian and Pacific
Islander borrowers paying higher interest rates...
JeffCars.com brings new automotive advice show to
public radio WCLK
22, 2015) The website JeffCars.com is bringing its consumer-targeted
information on the auto industry to public radio. The site's founder Jeff
Fortson (left) has struck an agreement with Atlanta-based WCLK-FM to carry
his a new 30-minute program, Auto Trends beginning this month. The
station, known as Jazz 91.9, is based at Clark-Atlanta University, a
historically black college...
TV One appoints Donyell Kennedy McCullough Senior
Director of Casting
21, 2015) TV One announced today that Donyell Kennedy McCullough joins the
Original Programming and Production Department as Senior Director of
Casting & Talent Relations effective immediately. In this role, she will
be responsible for the identification and recruitment of talent for the
network's scripted fare, original movies, reality series, daily news
program and will oversee all talent logistics. McCullough will be based in
Los Angeles reporting to...
NNPA's new chair lays out aggressive agenda for
Black newspapers to 'flex our muscles'
Hazel Trice Edney
(July 13, 2015) Denise Rolark Barnes, the newly elected chair of the
National Newspaper Publishers Association, says the federation of more
than 200 Black-owned newspapers will continue to not only thrive but grow
as it begins its 75th year. With most newspapers industry-wide in an
economic struggle, and Black newspapers enthralled in a historic battle
against advertising discrimination, Barnes (above) says NNPA's new
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