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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.

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Ken Smikle - Editor and Publisher



Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumers issued by Nielsen, surveying more than 10,000...
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EBONY Magazine names former Vibe editor Aliya King its entertainment editor

Bob Johnson reflects on the life of Pro-Line founder Comer Cottrell

Kim Keenan named President, CEO of MMTC succeeding founder David Honig

Comer Cottrell, founder of Pro-Line hair care products company, dies at 82

BET Networks puts focus on black women during Breast Cancer Awareness month

Cafe Mocha radio show teams up with for extended digital reach

Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Bounce TV reports increases in affiliates, sponsors, viewers and markets

Kerry Washington, Allstate Foundation to spotlight money's link to domestic violence

Black TV Ratings for Week of Sept. 8 - 14 Black viewers of Thursday Night Football's debut were 18 percent of total audience

Black Cable TV Ratings for Week of Sept. 8 - 14: OWN's 'If Loving You Is Wrong' delivers the network's biggest premiere ever

Power of Urban Radio Forum spotlights trillion-dollar black consumer market

NABOB, NAACP and AURN announce joint campaign to 'Get Out the Vote'

Deckers Brands appoints Google executive Bonita C. Stewart to Board of Directors

'Scandal' inspires fashion line designed by Kerry Washington for The Limited

ASPiRE to preview 'Changemakers,' a new reality series on celebrities doing good

OWN network to add docu-series '2 Fat 2 Fly' to lineup for early 2015

Coalition of Black, Hispanic broadcasters air strong opposition to Senate Video Bill

Black Cable TV Ratings for Week of September 1 - 7 VH1 closes out the summer with a boost for its most popular black programs

ASPiRE partners with Urban Sports & Entertainment for more HBCU football coverage

PBS' second season of 'Finding Your Roots' gets support, original content from Ford

Earl Calloway, former arts editor and columnist at Chicago Defender, dies at 87

Report: Multicultural consumers are more likely to drink bottled water

NAMIC announces winners of its 2014 EMMA Awards for multicultural marketing

NBC returning ownership of to founders, but continues content affiliation

Coca-Cola announces increased investments of $5 billion in Africa and creation of new initiatives

Barneys agrees to pay more than half-million dollar to settle racial profiling lawsuits

Lincoln Motor Co. teams with Black Greek-Letter groups to help communities

Stellar Gospel Music Awards marks 30th anniversary with new date and city

Liquid Soul agency names Amy Wright Vice President, Strategy and Client Services

Starz's hit series, 'Power,' finishes season strong, heads to Encore Black channel

Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

Black PR Society issues call for speakers at its 2014 conference in November

LaToya Valmont, formerly with Essence, named managing editor of Glamour magazine

McDonald's 11th annual 365Black Awards to air August 10th on BET's CENTRIC channel

The 14th Power of Urban Radio Forum to be held in Washington Oct. 2nd

Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

SOURCE360 Expo, a multi-venue event, opens in downtown Brooklyn Sept. 19 -21

Black Cable TV Ratings for Week of July 21 - 27 Summer cable viewing by black households gives boost to all networks

Nexstar to sell another TV station to a black-owned broadcasting company

NAACP forms partnership with Dunkin' Brands to increase black-owned franchises

Pamela Culpepper, former PepsiCo SVP, joins Golin agency in newly created post

Black TV Ratings for Week of July 21 - 27 'Extant' continues to draw black TV audiences to CBS' summer line-up

Africa Channel to launch morning show that will air live in Africa and U.S.

Valerie Gammon, veteran entertainment and TV exec, to head Miramar complex

African American TV & Video Summit, first targeted TV conference, coming July 21st

Pamela El named to new position of Chief Marketing Officer for the NBA

Andre Harrell is named to new position of Vice Chairman of REVOLT TV

Nielsen report: Blacks more likely than Whites to watch video on demand

Black Cable TV Ratings for Week June 23 - 29 BET Awards week's No.1 cable show, VH1 most watched cable net in black homes

20th anniversary ESSENCE Festival largest ever with more than 550,000 attendees

PUSH conference ends with expanded commitment to pursue diversity in tech firms

Black TV Ratings for Week of June 23 - 29 Appeal of summer time TV re-runs at an all-time low with black households

BET Awards sets record with total viewing audience and traffic on social media

Commonground named ad agency of the year by Black Enterprise magazine

NNPA names Benjamin Chavis, longtime civil rights activist, Interim President/CEO

New urban station looks to take on New York's WBLS for urban radio listeners

Black unemployment rate continued to fall for the second consecutive month

Click here for more recent news stories and our news archive


Black TV Ratings for Week of November 3 - 9
Gap between blacks watching 'Scandal' and Sunday Night Football got bigger 

(November 11, 2014) The number of black households watching ABC's "Scandal" compared to those that watched NBC's "Sunday Night Football" got bigger in the first week of November, likely thanks to the beat-down the Chicago Bears received from the Green Bay Packers. "Scandal" claimed 1.3 million...
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Bounce TV debuts third season of its stand-up comedy series 'Off The Chain' tonight

(November 10, 2014) Bounce TV will premiere the third season of its popular comedy series, "Off The Chain", this Wednesday, November 12 at 10:00 p.m. ET. The show, which features established and up-and-coming African American stand-up comedians, turns over the microphone to one comic in an expanded hour-long format. Actress/ comedienne Kim Coles (pictured) will be the first headliner for the season debut of "Off The Chain."
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The 15th annual MAAX Summit to unveil five new African-American research studies  

Target Market News announced that the 15th Annual Marketing to African Americans with Excellence (MAAX) Summit will feature presentations of five new major Black consumer research studies. The new statistics, trends and analysis will be presented at an all-day conference by Burrell Communications, IHS Polk Automotive, Nielsen, Target Market News, The Futures Group, and the U.S. Census Bureau. The studies cover a broad range of new information about...

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Black Enterprise assigns new roles to senior executives Dingle and Edmond

(November 11, 2014) Black Enterprise President and CEO Earl "Butch" Graves Jr. has named Derek T. Dingle (left) and Alfred Edmond Jr. as Chief Content Officers, a new focus for the multi-platform media company launched 44 years ago by Founder Earl Graves Sr. as a single-magazine publishing company. Dingle, Editor-in-Chief of Black Enterprise magazine, has been charged with...
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PBS names former BET exec Marie Nelson Vice President, News & Public Affairs

(November 7, 2014) PBS announced that award-winning broadcast journalist and television executive Marie Nelson has been appointed Vice President, News & Public Affairs. Nelson will report to Beth Hoppe, Chief Programming Executive and General Manager, General Audience Programming. Nelson's tenure begins today. In this role, Nelson will collaborate with executive producers of acclaimed PBS news and public affairs series, as well as independent producers, to...
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Washington Informer marks its 50th anniversary with video series, '50 Influencers'

(November 7, 2014) In celebration of The Washington Informer's 50th anniversary celebration, the award-winning DC-based community newspaper will launch a video web series honoring 50 individuals whose selfless contributions have positively influenced the lives of residents in the nation's capital and surrounding areas. The series titled "50 Influencers" will extend the recognition of
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BET founder Bob Johnson returns to media business with Urban Movie Channel

(November 6, 2014) Robert L. Johnson, founder of Black Entertainment Television and Chairman of RLJ Entertainment, today announced the launch of Urban Movie Channel, RLJE's proprietary digital channel. UMC is a premium subscription-based streaming service devoted to films and entertainment for the African American and urban audience...
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The 2014 MAAX Awards to honor African American marketing, media, research execs

Target Market News today announced the recipients of the 2014 Marketing to African Americans with Excellence (MAAX) Awards. The annual awards presentation recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations, consumer research and advocacy. The recipients are...
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Black Cable TV Ratings for Week of Oct. 27 - Nov. 2
NBA season begins and cable viewing in black households jumps 25%

(November 6, 2014) Though "Monday Night Football" is still king on cable in black households, the return of the NBA basketball season has a much bigger influence in pulling black viewers away from network TV. In the same week that black viewership dropped 12 percent for the Top 25 broadcast TV shows, cable's top programs jumped 25 percent in audience...

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FCC approves TV license transfer making Marshall Broadcasting Group owner of KLJB

(November 3, 2014) Nexstar Broadcasting Group and Marshall Broadcasting Group announced that the Federal Communications Commission has approved the license transfer of the stations owned by the Grant Company. The license transfer to minority-owned Marshall Broadcasting fulfills Nexstar's commitment to incubate broadcast station ownership by minority-owned companies...

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Black TV Ratings for Week of October 27 - November 2
ABC's 'Black-ish' moves up again on the Top 25 of  shows in black households

(November 6, 2014) While "Scandal" and "How to Get Away With Murder" both dipped slightly in total black audience during the last week of October, ABC's other prime time contender, "Black-ish," moved up again. The Wednesday night comedy gained 128,000 viewers over the previous week and moved to...
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Chuck Morrison, Executive VP of UniWorld Group, resigns from agency after 15 years

By Ken Smikle
Target Market News
(November 3, 2014) Charles E. (Chuck) Morrison, Executive Vice President and General Manager of Client Services for the UniWorld Goup advertising agency, confirmed reports to Target Market News that he submitted his resignation on Friday, October 31. Morrison, who first joined UWG 15 years ago, declined to discuss the reasons for his departure or what his future plans will be...

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Black Cable TV Ratings for Week of October 20 - 26
Monday Night Football was No.1 but black cable viewing dropped 18% for Top 25

(October 30, 2014) ESPN's "Monday Night Football," the perennial favorite for most watched cable show in black households, returned to No.1. But viewing for the Top 25 cable shows was down 18 or five million viewers for the third week in October, with only eight shows claiming a million or more black watchers...

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New micro-site,, targets Blacks in technology

(October 29, 2014) A new portal, has made its debut as an online resource targeting African-Americans in technology in Northern California. The micro-site offers info on events, individual and business profiles, news and networking. The platform is a collaboration between, a Bay Area website for African American arts and culture, and The Bronze Report, an EMMY-award winning television show...
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Black TV Ratings for Week of October 20 - 26
NFL black viewer ratings still getting sacked by 'Scandal' and 'Get Away With Murder' 

(October 29, 2014) It's five weeks and still counting as ABC's "Scandal" fans (known as gladiators) over-run the NFL's gridiron match-ups in black households once again. Olivia Pope beat Thursday Night Football by nearly one million black viewers in head-to-head competition. "How To Get Away With Murder" held on to No.2 and more than 95% of...
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President Obama joins Cafe Mocha radio show on its 'Get Smart' initiative

(October 28, 2014) President Barack Obama will join Cafe Mocha Radio Show hosts Loni Love, Mc Lyte and Angelique Perrin this weekend (Nov. 1st) to discuss the importance of making "smarter" decisions by voting to better our communities. Inspired by Breast Cancer and Domestic Violence Awareness Month, the show created the "GET SMART" initiative, a "total wellness," month-long movement designed...
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Hyundai hires FUSE agency to handle first African American advertising campaign

(October 28, 2014) Hyundai Motor America has named the St. Louis, MO-based marketing agency, FUSE, to handle its efforts targeted to African-American consumers. Announcement of the assignment was first made at the Rainbow PUSH Automotive Summit in Detroit earlier this month. FUSE's first task for the automaker is a new advertising campaign entitled "Hyundai Smarter," which focuses on...
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Black TV Ratings for Week of October 13 - 19
'Scandal' and 'Get Away With Murder' remain dominant against NFL games

(October 23, 2014) Make it four weeks straight that ABC's "Scandal" and "How to Get Away With Murder" -- No.1 and No.2 respectively on the Top 25 -- replaced the NFL as the most popular TV programming in black households. The only two prime time shows with black females in the leading roles were pretty popular, too, with all TV viewers, with a total of 9.7 million watching "Murder" and 9.1 for "Scandal." ABC's newcomer comedy, "Black-ish" continued to place in the top ten despite...
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Black Cable TV Ratings for Week of October 13 - 19
BET Hip Hop Awards beats 'Monday Night  Football,' leads winning week for network

(October 23, 2014) BET got a boost from its airing of the Hip Hop Awards hosted by Uncle Snoop, aka Snoop Dogg. The awards show took No.1 on the Top 25 cable shows in black households for the third week of October and pulled BET slightly ahead of ESPN's "Monday Night Football...

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New report finds women of color will have large impact on beverage industry's future

(October 22, 2014) A new report finds increasing value in women, especially black, Hispanic and Asian women, for the beverage industry. According to Technomic Inc.'s recently released report, Special Trends in Adult Beverage Report: Women's Purchases & Preferences, the majority of women in the U.S. are of legal drinking age -- and they're increasingly engaged, experimental and...
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Chicago Defender names Kai El' Zabar first woman Executive Editor of iconic paper
(October 22, 2014) The Chicago Defender has announced the appointment of noted journalist and editor, Kai El' Zabar, to the position of Executive Editor of the weekly newspaper. She become the first woman in the paper's long and storied history to hold the top editorial position. Cheryl Mainor, who became the Chicago Defender's first woman...
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Carol's Daughter, a leading black-owned cosmetics company is acquired by L'Oreal

(October 20, 2014) L'Oreal USA has announced the signing of a definitive agreement to acquire Carol's Daughter,  the premier African-American-owned, multi-cultural beauty brand with a pioneering heritage in the natural beauty movement. Details about the purchase were not disclosed. "Carol's Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that...
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Black Enterprise, Central City Productions launch show highlighting black women

(October 20, 2014) Beginning October 25, 2014, a new, weekly half-hour national network syndicated show, "Women of Power," will air every Sunday at 10:30 a.m. on the TV One cable network. Produced by Black Enterprise and Central City Productions, the series will showcase accomplished black women entrepreneurs, CEOs, moguls, and political leaders...
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Credit Suisse launches program to accelerate wealth among black entrepreneurs

(October 20, 2014) Credit Suisse today launched the Credit Suisse Entrepreneurs Circle, which will provide select African-American entrepreneurs with access to three program elements -- capital, curriculum and community -- to help them fulfill their current business aspirations and build for long-term growth. Members include men and women in high-growth, global industries from around the country...
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Black Cable TV Ratings for Week of October 6 - 12
'Monday Night Football' and VH1 stay strong cable favorites in black homes

(October 19, 2014) Nearly four weeks into the fall TV season, cable staples such as ESPN's "Monday Night Football" have had no problem drawing their traditional fans. The NFL game was again No.1 on the Top 25 of favorite cable shows in black households, with 2.4 million tuning in...

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Kia Motors selects Chicago agency LimeGreen for African-American marketing

(October 16, 2014) Kia Motors America announced it has retained Chicago-based LimeGreen, LLC, to support its corporate initiatives targeting the African American market. The agency's responsibilities are expected to expand to include other multicultural consumers. "The entire LimeGreen family is excited to be in a position to...
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Black TV Ratings for Week of October 6 - 12
ABC continues to beat ratings for football with 'Scandal' and 'Get Away With Murder'

(October 16, 2014) For the third consecutive week, ABC's Thursday night hit dramas "Scandal" and "How to Get Away With Murder" are drawing more black viewers Sunday Night or Thursday Night Football. The shows took the No.1 and 2 spots on the Top 25 for the second week of October. CBS, however, did take the title for...
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Prudential, launch third season of online personal finance series

(October 9, 2013) Prudential Financial, Inc and premiered Season 3 of The Root Live: Bring It To The Table, an online 16-week series of 10-minute episodes featuring African-American thought leaders discussing personal finance, careers and long-term financial planning. The weekly series also covers...

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SSN Network and ARISE TV sign distribution agreement for news content carriage
(October 14, 2014) SSN TV and ARISE TV have signed a content agreement that will provide for 5 and 1/2 hours of co-branded news programs daily on the ARISE network's broadcast platform. SSN (formerly Soul of the South Network) reaches 40 million over the air households and 7 million cable households. ..
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Commonground/MGS, a minority marketing communications holding company, is formed

(October 14, 2014) Marketing communications firms Commonground, MGCOMM and The Vidal Partnership have have announced their coming together to form Commonground/MGS, a wholly minority-owned holding company. The new umbrella firm combines eight firms and 300 employees in offices in New York, Miami, Chicago, Houston and Los Angeles, with projected net revenues of $50 million...

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Marvin Ellison, Home Depot top exec, picked as next  President/CEO of JCPenney

(October 13, 2014) The Board of Directors of J. C. Penney Company, Inc. today announced the appointment of Marvin Ellison, currently executive vice president of stores at Home Depot, as President and CEO-Designee, effective November 1, 2014. Mr. Ellison will also join the Board of Directors. He will then succeed Myron E. (Mike) Ullman, III as CEO of JCPenney on August 1, 2015. Prior to his 12-year tenure at Home Depot, Mr. Ellison served for 15 years in various positions at Target...
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Merck partners with HBCU Connect on co-branded health microsite

(October 7, 2014) HBCU Connect, which delivers engagement and lifestyle information for the alumni of America's Historically Black Colleges & Universities, recently announced a new partnership with pharmaceutical company Merck. The newly launched alliance will provide targeted health and lifestyle information relevant to the black community through a dedicated health and wellness microsite...

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