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Cable TV Ratings for Week of April 28 - May 4
NBA Playoffs slam dunk top 25 cable list,
making TNT most-watched network

(May 7, 2008) Are you ready for some b-ball? The NBA playoffs are dominating the cable viewing of black households, taking the top three spots on the week's top 25 cable shows. While none of the games attracted two million viewers like "House of Payne" typically does, their two-hour length keeps them locked on the station longer. ESPN was...
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Prime Access Inc. takes home gold at PhAME Awards, DTC National Awards

(May 7, 2008) Reinforcing its leadership in multicultural healthcare marketing, Prime Access has been honored with first-place recognition at both the 2008 PhAME Awards and the 2008 DTC National Advertising Awards. Both awards recognized the agency's campaign promoting a cervical cancer vaccine to Latinas.

Awarded for its "Una Menos" campaign on behalf of GARDASIL, Prime Access took home Best Multicultural Advertising awards at both award competitions. This is...
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Honorees named for 2008 Marketing to African Americans with Excellence (MAAX) Awards

(May 2, 2007) Target Market News today announced the recipients of the third annual Marketing to African Americans with Excellence (MAAX) Awards. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. The 2008 recipients are...
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TV Ratings for Week of April 28 - May 4
"Idol" shows some audience gains; CBS wins most watched network title

(April 29, 2008) The list of top 25 TV programs in black households for the beginning of May sweeps looked very much like the previous week's tally. Fox's "American Idol" and ABC's "Dancing With The Stars" topped the chart, and the usual cast of shows followed.

The one change in the line-up was CBS...
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Kim Williams appointed to Census African-American Advisory Committee

Kim M. Williams, an associate professor of public policy at Harvard University, has been selected by Secretary of Commerce Carlos M. Gutierrez to serve on the U.S. Census Bureau's Advisory Committee on the African-American population.

As a member of the nine-person committee, the Cambridge, Mass., resident will advise the Census Bureau on the new American Community Survey and...
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Burger King Corp. appoints Gladys DeClouet SVP North America operations

(May 2, 2008) - Burger King Corp. has announced the appointment of Gladys DeClouet as senior vice president, North America company operations. DeClouet succeeds Dave Gagnon, who announced his intention to leave the company at the end of the fiscal year. DeClouet will be responsible for all operations and the profitability of the United States and Canadian company-owned restaurants. She reports to Chuck Fallon, president, North America.

"In this vital role, Gladys will continue to drive operations excellence through our
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Census names Mary A. McGehee to African-American Advisory Committee

(May 1, 2008) Mary A. McGehee, a senior research analyst at the Arkansas Department of Health, has been selected by Secretary of Commerce Carlos M. Gutierrez to serve on the U.S. Census Bureau’s Advisory Committee on the African-American population.

As a member of the nine-person committee, the Little Rock, Ark., resident will advise the Census Bureau on the new American Community Survey and ways to achieve a more accurate count of the African-American
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UniWorld Group AstraZeneca ad takes Silver at 2008 PhAME Awards

(May 2, 2008) UniWorld Group Inc. won high accolades at the 2008 PhAME Awards when it received the Silver award for Best Multicultural Campaign for its advertising work with the AstraZeneca's breast cancer treatment drug Arimidex. This is the second time UniWorld Group Inc. has been recognized by the award committee for its outstanding work.

"Arimidex is designed specifically for postmenopausal women," said Erika Stuart UniWorld Group Inc. Senior Strategist. "So it was very important...
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Latest Census estimates show black population now surpasses 40 million

(May 1, 2008) According to the latest estimates just issued by the U.S. Census Bureau, the nation's black population increased by 539,686 persons between July 2006 and July 2007. That brings the total black population in the U.S. to 40,744,132 or 12.8 percent of the total population. Blacks remained the nation's largest racial minority group.

The nation's Hispanic population increased 1.4 million to...
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Byron Allen's Entertainment Studios cuts content pact with MySpace

By Marcia A. Wade
BlackEnterprise.com
(April 30, 2008) Byron Allen's Entertainment Studios Inc. has partnered with popular social networking site MySpace to become the single largest provider of video content to its MySpaceTV Web portal.

Under a deal announced last week, Allen’s Entertainment Studios will provide several hours per week of original video content that will be broadcast on 10 separate MySpaceTV Web channels. Users will be able to receive regular updates from the channels, and share episodes by using...
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Cable TV Ratings for Week of April 21 - 27
'Payne' shares the cable spotlight with cable fans' love of NBA Playoffs

(April 29, 2008) What's the other competition on TV that is as popular with black households as "American Idol?" The NBA Playoffs are back and the games are averaging 20 percent above the number of black viewers for the same period last year.

Tyler Perry's "House of Payne," which is about to...
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Kaitz Foundation expands diversity outreach at The Cable Show '08

(April 30, 3008) The Walter Kaitz Foundation, the cable industry's foundation for diversity, announced plans today for its 9th Annual Supplier Diversity Connection Workshop in conjunction with The Cable Show '08. In addition, the Kaitz Foundation also released plans for a first-time program, to be produced in conjunction with BET Networks, which will introduce minority students and professionals to opportunities in the...
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TV Ratings for Week of April 21 - 27
ABC holds on to gains made with black households following debate week

(April 29, 2008) The dynamic duo of both airings "American Idol" assumed their usual positions at the top of the 25 most popular TV shows in black households. "Dancing with the Stars" finished third, but the show headed the charts in a good week for ABC.

ABC was the most watched network again with eight shows posted on the chart for the finale week...
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Miller Brewing Co., NNPA to recognize the best of the Black Press

(April 28, 2008) Miller Brewing Company will recognize journalistic excellence through its partnership with the National Newspaper Publishers Association (NNPA) by sponsoring the 17th Annual A. Philip Randolph Miller Messenger Awards Competition. Writers and editors of NNPA member publications have the opportunity to enter news stories, editorials, or commentaries for the chance to win a coveted award in five separate categories. The five categories are structured to embrace ...
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P&G solicits advice from consumers on pulling ads from MTV, BET

By Linda Haugsted
Multichannel News
(April 28, 2009) One of the nation's largest advertisers, Procter & Gamble, is soliciting input from consumers whether it should continue advertising on MTV and BET.

The packaged-goods company is taking calls at an 800 number. Once dialed, callers are advised they have two choice regarding advertising on the two cable networks: press one if they want P&G to make changes in its advertising, or press two to indicate support for continued advertising on the networks. Input will be forwarded...
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Kroger creates new position to lead multicultural business development

(April 25, 2008) The Kroger Co. announced today it has named Angel Colon to lead multi-cultural business development for the Company. In his new position, Mr. Colon will be responsible for enhancing Kroger's approach to serving its diverse customer base.

Mr. Colon brings 16 years of experience in the consumer packaged goods industry to his new position...
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OwensMorris named PR, engagement marketing agency for Luster Products

(April 23, 2008) OwensMorris Communications, a rapidly growing full-service marketing communications agency, has been named public relations and engagement marketing agency of record for Luster Products, Incorporated, the respected maker of personal care products. Headquartered in Chicago, IL, OwensMorris Communications employs strategic thinking, creativity and a firm grasp of the nuances of the African American marketplace to expertly serve the needs of its expanding list of clients including...
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Colgate launches online Mother's Day promotion with gospel duo Mary Mary

(April 25, 2008) Colgate Palmolive has announced plans for a unique Mother's Day online promotion featuring the music of Grammy award-winning Gospel duo, Mary Mary. By participating in the "Send Her A Colgate Smile!" promotion, consumers can honor the "mothers" in their lives with a musical E-card featuring a verse from A Mother's Smile -- an inspirational Mother's Day tribute song written and performed by Mary Mary exclusively for Colgate-Palmolive...
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Washington Informer, Tri-State Defender winners in entrepreneurial award

(April 25, 2008) The Washington Informer and The (Memphis) Tri-State Defender were named winners of the 2008 Chrysler Financial/NNPA Foundation Entrepreneurial Award -- a unique award that recognizes the nation’s black-owned newspapers for their entrepreneurial accomplishments and commitment to community service. The Entrepreneurial Award seeks to encourage members of the Black Press of America to look beyond traditional streams of revenue, such as advertising, and to
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Cable TV Ratings for Week of April 14 - 20
'Payne' stays on top; 'Law & Order' makes USA most-watched network

(April 24, 2008) The status quo for the most popular cable shows in black households was only slightly interrupted last week by the NBA Playoffs. "House of Payne" remained No.1 and 2, with "Flavor of Love" again in third. But the NBA had three games on the chart as well, signaling the likelihood of good ratings through to the finals.

USA was the week's most watched network, thanks...
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American Airlines expands diversity and inclusion information on its Web site

(April 22, 2008) American Airlines has expanded the diversity and inclusion information on its AA.com Web site, further enhancing the airline industry's most comprehensive online resource for such information.

American's commitment to diversity and inclusion can be explored within the site's "About Us" section, just one click from the home page. There, American provides specifics about its Diversity Leadership Strategy, Supplier Diversity program...
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TV Ratings for Week of April 14 - 20
'Idol' jumps back on top; Presidential debate leads ABC's network win

(April 22, 2008) After two weeks of being bounced out of the No.1 spot by NCAA basketball, Fox's "American Idol" returned to its usual position at the head of the top 25 most popular shows of the week. The Democratic presidential debate took third place, with nearly two million black viewers tuning in [The ABC News Special was No.13 in white households]...
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BET unveils plans at upfront for more original programming

By David Goetzl
Multichannel News
(April 21, 2008) BET says it will offer original programming, launching a new prime-time animated series next season developed with Marvel Comics. Also on tap is a gospel spinoff of its successful "106 & Park" franchise and a reality show featuring prominent music producer Jermaine Dupri.

The network announced the new slate at a...
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Essence partners with Warner Bros. for new TV projects and Web strategy

(April 21, 2008) The Warner Bros. Television Group and Time Inc.'s Essence Communications Inc. are teaming up on a series of initiatives that will expand the Essence brand across a number of platforms, including the Internet and television. One of the first projects to come from the new relationship is the late summer re-launch of an expansive new web destination at Essence.com, created in collaboration with WBTVG's Telepictures Productions, which aims to be...
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Cancellation of 'Soul Train Music Awards' signals end of iconic show's presence

By Dean Goodman
Reuters
(April 18, 2008) It's the end of the line for the Soul Train Music Awards, which have largely been ignored by the African-American stars the event aims to honor.

A spokeswoman said the show would not go ahead with its 22nd annual installment this year, but a reason was not specified.

At last year's event in Pasadena, most of the winners did not show up, including such A-listers as Beyonce...
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BET, TV One are banking on big ad sales in election year upfront market

R. Thomas Umstead
Multichannel News
April 4, 2008) With limited media opportunities for advertisers and marketers to reach African-American consumers, advertising-sales executives from BET Networks and TV One are expecting very strong revenue returns in this year's upfront market.

Both networks are pitching advertisers on a multiplatform ad-buy opportunity that includes the only two cable...
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Madison Ave. charts some progress in meeting diversity hiring goals

By Stuart Elliott
New York Times
(April 16, 2008) An initial report card on efforts to diversify the long-homogeneous upper ranks of Madison Avenue shows some improvement, but much more left to be done.

The 15 agencies that agreed to be monitored for three years on their minority hiring practices met 24 of the 30 goals they set for themselves in 2007, according to a summary provided on Tuesday by the New York...
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Former U.S. Rep. J.C. Watts and Comcast to launch black news network

By R. Thomas Umstead
Multichannel News
(April 15, 2008) Washington D.C.-based Black Television News Channel (BTNC) announced Tuesday it has reached a multi-year carriage agreement with Comcast Cable for distribution in several of the MSO’s urban-based systems beginning in 2009.

The network, created by former U.S. congressman J.C. Watts Jr., will launch in 2009 and will...
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Nationwide Insurance strikes deal with talk show host Tavis Smiley

By Matt Burns
Business First
(April 11, 2008) Nationwide is on Tavis Smiley's side.

The Columbus-based insurer has signed a three-year sponsorship deal with Tavis Smiley Group Inc., the holding company whose namesake is the radio and television host. With the deal, Nationwide Mutual Insurance Co. will sponsor Smiley's nightly, 30-minute television program, a 2009 State of the Black Union...
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Interep signs local rep agreement for 23 URBan Radio stations

(April 18, 2008)Interep’s Local Focus announced today that it has signed a representation agreement with URBan Radio, bringing 23 stations across six markets into the Local Focus fold. Markets served by the 23 stations are Meridien, Tupelo and Columbus-Starkville in Mississippi; Alexandria, LA; Florence-Muscle- Shoals, AL; and...
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Cable TV Ratings for Week of April 7-13
TBS keeps bringing the 'Payne;' while BET, TBS tie for most-watched network

(April 16, 2008) In black households, the most-watched cable program -- indeed, one of the most popular TV shows, period -- continues to be TBS' Tyler Perry's "House of Payne." The sitcom has been at the top of the 25 most popular cable shows for weeks, and is drawing audiences that rival "American Idol." VH1's "Flavor of Love" followed behind...
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Ford extends successful partnership of documentary with new promotion

(April 15, 2008) Ford Motor Co. is making the most of its successful partnership with the documentary, "Meeting David Wilson." The cable broadcast traced the remarkable and inspiring story of a young man's reconciliation with his ancestor's history as slaves.

"Meeting David Wilson" tells the story of a 28-year-old African-American journalist from Newark named David Wilson. In his quest to find answers to America's racial divide he looks to his family's past. Along the way he...
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TV Ratings for Week of April 7 - 13
NCAA men's championship game leads CBS' dunk on Top 25 viewing

(April 16, 2008) The NCAA College basketball’s final game was a nail-biter that held audiences until the last seconds. In Kansas and Memphis match-up, CBS shared victory with Kansas as three million black viewers pushed the game to No.1 on the top 25 shows of the week ["American Idol" took first place in white households and the game finished fifth].

Basketball led CBS' eleven shows on the list, making...
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BET uses election theme for its "Upfront '08" presentation

By Anne Becker
Broadcasting & Cable
(April 13, 2008) BET will structure its New York upfront stage show around an election theme. The April 17 presentation, called "Upfront ’08 -- Connection You Can Feel!," will stress the need for politicians to court African-American consumers. Network executives will pitch advertisers on the idea that BET is the way to reach those consumers through TV.

The network was down in total viewing (2%) in the first quarter to an average of 627,000, but it consistently...
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RushmoreDrive.com to make search culturally relevant to blacks online

By Bob Tedeschi
N.Y. Times
(April 14, 2008) Cheap computers and Internet connections have helped people get online in greater numbers in recent years. Now Barry Diller's IAC/InteractiveCorp wants to make money by helping minority groups connect more easily to specific sites.

IAC last week introduced a new search engine, Rushmore Drive, meant to give the black audience a quick way to find information that other search engines -- including IAC's own Ask.com -- might bury beneath pages of less relevant results. The strategy will eventually extend...
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GAO report on minority media ownership sites lack of sufficient data

From Radio Ink
(April 14, 2008) In a report released Friday, the Government Accountablity Office conducted case studies on media ownership in 16 randomly sampled markets and found that media ownership by minorities and women "appears limited" but is "difficult to assess" due to insufficient data.

The GAO notes that the FCC biennially collects data on the gender, race, and ethnicity of broadcast owners in order but says, "These data suffer from three...
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Radio One acquires social media network Community Connect for $38 million

(April 11, 2008) Radio One, Inc. announced that it has acquired the social networking company, Community Connect Inc. for a transaction price of approximately 38 million dollars.

Community Connect Inc. (CCI), which owns and operates a number of social-networking brands under its umbrella including BlackPlanet.com, MiGente.com, and AsianAve.com, is the leading online niche social-networking company. With over 23 million members...
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Equals Three ad agency marks 25th year with launch of youth foundation

(April 11, 2008) Equals Three Communications, one of the nation's leading African American-owned ad agencies, recently marked its 25th anniversary with 100 friends, clients and staff at the John F. Kennedy Center for the Performing Arts. Guests were treated to a dinner reception followed by a performance of the Alvin Ailey American Dance Theater.

During the reception Equals Three Chairman & CEO Eugene M. Faison, Jr. spoke about the agency's efforts...
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EbonyJet.com to launch online comic strip with Dreadman’ Dave Fennoy

(April 10, 2008) EbonyJet.com has launched an original online comic strip entitled Dreadman April 8. The comic strip, which features topical images and story lines that focus on pop culture, will be produced by voiceover guru and former on-air radio personality Dave Fennoy.

"I hope my comments and point of view are a reflection of many who may not always see theirs in the media," said Fennoy. "I hope to share a little bit about what's going on in the world and leave the reader with a smile, a laugh, or a reason to think." The content of Dreadman is original and will be updated twice weekly on EbonyJet.com. Eric Easter, chief of digital strategy...
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Def Jam launches label in partnership with P&G's TAG Body Sprays

(April 10, 2008) Island Def Jam Music Group (IDJ) and Procter & Gamble's TAG brand announce the formation of a new hip-hop record label, TAG Records. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. As president, Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent.

This is a milestone for the music industry as TAG Record's artists will be supported with a multi-million dollar marketing effort that is unprecedented for any...
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Cable TV Ratings for Week of March 31 - April 6
'House of Payne' and Disney network repeat their winning ways

(April 10, 2008) It was another week at the top of the charts for TBS' "House of Payne." In fact, it was pretty much a repeat for key categories for the top 25 most popular cable shows in black households. The first, second, third and fourth positions were the same, and their ratings shares were...
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Mo'Nique is the latest addition to Syndication One's line-up of talk talent

(April 9, 2008) The newest addition to Syndication One's roster of daytime talk talent is comedian and actress Mo'Nique. The network's line-up already includes Rickey Smiley, Yolanda Adams, Bishop TD Jakes, Donnie McClurkin and CoCo Brother.

"I love radio and being able to talk about issues that really concern my community,” says Mo'Nique. “For me it’s...
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TV Ratings for Week of March 31 - April 6
CBS and NCAA basketball dominate black household viewing

(April 9, 2008) CBS apparently gained lots of residual viewers from its airing of the NCAA Basketball Championships. The broadcast of the Final Four games on Saturday capped off a week in which the network dominated the top 25 list of most popular TV programs in black households. "American Idol" had to settle for the second and...
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Radio One names Kathy Stinehour VP/GM of Detroit stations group

(April 7, 2008) Kathy Stinehour has been named Vice President and General Manager of Radio One's three-station Detroit cluster of Urban WHTD-FM, Urban AC WDMK-FM, and Gospel/Talk WCHB-AM.

"Kathy's appointment is just another example of how Radio One will continue to attract and hire the best and brightest talent at the highest levels to give us...
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IMAGES USA ad agency announces new hires and promotions

(April 7, 2008) During a time of measured and consistent growth, Atlanta based IMAGES USA, one of the nation's leading marketing communications agency for multicultural markets, today announces strategic new hires and a host of staff promotions.

Chandra Smalls, Brand Group Account Supervisor, began with the agency in August 2007 to assume a managing role on the Amtrak account. Chandra comes to the agency with more than 12 years marketing and advertising management experience with such organizations as...
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How black radio found its voice in the presidential elections

Time Magazine
By Chandra R. Thomas/Atlanta
(April 6, 2008) Conservatives like Rush Limbaugh, Sean Hannity and Bill O'Reilly dominate America's talk radio while white liberal voices are mere squeaks on the airwaves. But now syndicated black radio hosts like Tom Joyner, Bev Smith, Michael Baisden and Warren Ballentine and other African-American radio personalities are not only increasingly audible to a wider...
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Ohio tourism multicultural marketing account awarded to Singleton & Partners

(April 3, 2008) Lieutenant Governor Lee Fisher today announced that Singleton & Partners, Ltd. has been awarded a two-year contract to market Ohio's tourism experiences to multicultural audiences.

"Our multicultural marketing effort is extremely important in reaching out to some of the fastest growing populations in Ohio and in the nation," said Lt. Gov. Fisher. "We look forward to partnering with Singleton, an innovative and creative agency, that we feel...
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'Essence' ranks No.1 in ad revenues for March; 'The Green' has biggest gain

(April 6, 2008) Essence magazine led all black-oriented titles in total ad dollars for the month March, according to Media Economics Group's estimates and rankings. The black women's monthly had $19.48 million in ad dollars, compared with $14.0 million for the same month last year, or an increase of 39.1 percent.

Eight of the top 25 black magazines posted a drop...
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Cable TV Ratings for Week of March 24 - 30
'Payne' remains most popular cable show; Disney is most watched network

(April 2, 2008) TBS' "House of Payne" continued its domination of the most popular prime time cable shows with black households. "Flavor of Love" managed to break up Tyler Perry's usual Tri-fecta by attracting a tenth of a percentage point more audience and thus claiming third place. [Rankings are based on the percentage of African-American viewers captured of all those watching at that particular hour.]

Thanks to the Easter holiday, and therefore a lack of "school nights," the kids took over the...
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Kanye West launches online leisure and business travel program

(April 1, 2008) West Brands, LLC, a holding company owned and controlled by multi-Grammy Award winning artist and business entrepreneur Kanye West, is set to launch Kanye Travel Ventures (KTV), a travel program specifically geared to serve the business and leisure travel demands of Kanye's world-wide fan base.

As opposed to past celebrity brand-based travel programs, West Brands has brought together travel experts and consultants to create and manage a platform of...
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Vickie Burns is named vice president of news and content at WNBC-TV

(April 1, 2008) Vickie Burns has been named vice president of news and content at NBC flagship WNBC-TV in New York. In addition to overseeing the station's newscasts, Burns will be responsible for how the news is produced and distributed across all digital platforms.

"Vickie's energy, creativity and journalistic skills are the perfect mix to ensure WNBC's leadership in the New York market," WNBC President and General Manager...
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TV Ratings for Week of March 24 - 30
'Idol' is top show; CBS and NCAA basketball dominate week's top 25

(April 1, 2008) The top TV show in black homes the last week of March was "American Idol," but it had a half million fewer viewers than the earlier week. CBS' "CSI: Miami" broke up the talent show's usual one-two combination by taking second place.

CBS was the week's network winner. The NCAA Chamionships gave the network reign over the top 25 chart by taking seven...
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Broadcast leaders call on ad agencies to end 'No Urban or Hispanic Dictates' 4-1-08

Urban radio execs talk about finding success in a PPM world 3-31-08

TV Ratings for Week of March 17 - 23
For Easter, "Ten Commandments" joins favorites; CBS claims most watched title 3-28-08

Cable TV Ratings for Week of March 17 - 23
'Payne' is first, second and third on top 25; BET is again most watched cable network 3-28-08

CNN's four-month focus on Black America begins April 3rd with King story 3-27-08

Analysts see Radio One station sale as positive for company's future 3-27-08

Radio One to sell L.A. station KRBV-FM and repurchase common stock 3-25-08

Nissan review for black and Hispanic ad agencies is underway 3-25-08

Black and Hispanic shopping online grows in number and frequency 3-24-08

Cable TV Ratings for Week of March 10-16
'Payne' maintains No.1 spot; BET is week's most watched cable network 3-24-08

TV Ratings for Week of March 10 -16
'Idol' does what it does and Oprah goes top five; Fox takes the week 3-21-08

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ORDER YOURS TODAY! "A Must-Read For Marketing Professionals" Introducing a new trade magazine for the new opportunities in African-American marketing and media. Click here for advertising information Click here to subscribe _________________ Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $719 Billion (2005) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing $110.2 bil. - Food $53.8 bil. - Cars/Trucks $28.7 bil. - Clothing $22.0 bil. - Health Care $17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `2008 by Target Market News.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS Cable TV Ratings for Week of April 28 - May 4 NBA Playoffs slam dunk top 25 cable list, making TNT most-watched network (May 7, 2008) Are you ready for some b-ball? The NBA playoffs are dominating the cable viewing of black households, taking the top three spots on the week's top 25 cable shows. While none of the games attracted two million viewers like "House of Payne" typically does, their two-hour length keeps them locked on the station longer. ESPN was... Story continued... Prime Access Inc. takes home gold at PhAME Awards, DTC National Awards (May 7, 2008) Reinforcing its leadership in multicultural healthcare marketing, Prime Access has been honored with first-place recognition at both the 2008 PhAME Awards and the 2008 DTC National Advertising Awards. Both awards recognized the agency's campaign promoting a cervical cancer vaccine to Latinas. Awarded for its "Una Menos" campaign on behalf of GARDASIL, Prime Access took home Best Multicultural Advertising awards at both award competitions. This is... Story continued... Honorees named for 2008 Marketing to African Americans with Excellence (MAAX) Awards (May 2, 2007) Target Market News today announced the recipients of the third annual Marketing to African Americans with Excellence (MAAX) Awards. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. The 2008 recipients are... Story continued... TV Ratings for Week of April 28 - May 4 "Idol" shows some audience gains; CBS wins most watched network title (April 29, 2008) The list of top 25 TV programs in black households for the beginning of May sweeps looked very much like the previous week's tally. Fox's "American Idol" and ABC's "Dancing With The Stars" topped the chart, and the usual cast of shows followed. The one change in the line-up was CBS... Story continued... Kim Williams appointed to Census African-American Advisory Committee Kim M. Williams, an associate professor of public policy at Harvard University, has been selected by Secretary of Commerce Carlos M. Gutierrez to serve on the U.S. Census Bureau's Advisory Committee on the African-American population. As a member of the nine-person committee, the Cambridge, Mass., resident will advise the Census Bureau on the new American Community Survey and... Story continued... Burger King Corp. appoints Gladys DeClouet SVP North America operations (May 2, 2008) - Burger King Corp. has announced the appointment of Gladys DeClouet as senior vice president, North America company operations. DeClouet succeeds Dave Gagnon, who announced his intention to leave the company at the end of the fiscal year. DeClouet will be responsible for all operations and the profitability of the United States and Canadian company-owned restaurants. She reports to Chuck Fallon, president, North America. "In this vital role, Gladys will continue to drive operations excellence through our Story continued... Census names Mary A. McGehee to African-American Advisory Committee (May 1, 2008) Mary A. McGehee, a senior research analyst at the Arkansas Department of Health, has been selected by Secretary of Commerce Carlos M. Gutierrez to serve on the U.S. Census Bureau’s Advisory Committee on the African-American population. As a member of the nine-person committee, the Little Rock, Ark., resident will advise the Census Bureau on the new American Community Survey and ways to achieve a more accurate count of the African-American Story continued... UniWorld Group AstraZeneca ad takes Silver at 2008 PhAME Awards (May 2, 2008) UniWorld Group Inc. won high accolades at the 2008 PhAME Awards when it received the Silver award for Best Multicultural Campaign for its advertising work with the AstraZeneca's breast cancer treatment drug Arimidex. This is the second time UniWorld Group Inc. has been recognized by the award committee for its outstanding work. "Arimidex is designed specifically for postmenopausal women," said Erika Stuart UniWorld Group Inc. Senior Strategist. "So it was very important... Story continued... Latest Census estimates show black population now surpasses 40 million (May 1, 2008) According to the latest estimates just issued by the U.S. Census Bureau, the nation's black population increased by 539,686 persons between July 2006 and July 2007. That brings the total black population in the U.S. to 40,744,132 or 12.8 percent of the total population. Blacks remained the nation's largest racial minority group. The nation's Hispanic population increased 1.4 million to... Story continued... Byron Allen's Entertainment Studios cuts content pact with MySpace By Marcia A. Wade BlackEnterprise.com (April 30, 2008) Byron Allen's Entertainment Studios Inc. has partnered with popular social networking site MySpace to become the single largest provider of video content to its MySpaceTV Web portal. Under a deal announced last week, Allen’s Entertainment Studios will provide several hours per week of original video content that will be broadcast on 10 separate MySpaceTV Web channels. Users will be able to receive regular updates from the channels, and share episodes by using... Story continued... Cable TV Ratings for Week of April 21 - 27 'Payne' shares the cable spotlight with cable fans' love of NBA Playoffs (April 29, 2008) What's the other competition on TV that is as popular with black households as "American Idol?" The NBA Playoffs are back and the games are averaging 20 percent above the number of black viewers for the same period last year. Tyler Perry's "House of Payne," which is about to... Story continued... Kaitz Foundation expands diversity outreach at The Cable Show '08 (April 30, 3008) The Walter Kaitz Foundation, the cable industry's foundation for diversity, announced plans today for its 9th Annual Supplier Diversity Connection Workshop in conjunction with The Cable Show '08. In addition, the Kaitz Foundation also released plans for a first-time program, to be produced in conjunction with BET Networks, which will introduce minority students and professionals to opportunities in the... Story continued... TV Ratings for Week of April 21 - 27 ABC holds on to gains made with black households following debate week (April 29, 2008) The dynamic duo of both airings "American Idol" assumed their usual positions at the top of the 25 most popular TV shows in black households. "Dancing with the Stars" finished third, but the show headed the charts in a good week for ABC. ABC was the most watched network again with eight shows posted on the chart for the finale week... Story continued... Miller Brewing Co., NNPA to recognize the best of the Black Press (April 28, 2008) Miller Brewing Company will recognize journalistic excellence through its partnership with the National Newspaper Publishers Association (NNPA) by sponsoring the 17th Annual A. Philip Randolph Miller Messenger Awards Competition. Writers and editors of NNPA member publications have the opportunity to enter news stories, editorials, or commentaries for the chance to win a coveted award in five separate categories. The five categories are structured to embrace ... Story continued... P&G solicits advice from consumers on pulling ads from MTV, BET By Linda Haugsted Multichannel News (April 28, 2009) One of the nation's largest advertisers, Procter & Gamble, is soliciting input from consumers whether it should continue advertising on MTV and BET. The packaged-goods company is taking calls at an 800 number. Once dialed, callers are advised they have two choice regarding advertising on the two cable networks: press one if they want P&G to make changes in its advertising, or press two to indicate support for continued advertising on the networks. Input will be forwarded... Story continued... Kroger creates new position to lead multicultural business development (April 25, 2008) The Kroger Co. announced today it has named Angel Colon to lead multi-cultural business development for the Company. In his new position, Mr. Colon will be responsible for enhancing Kroger's approach to serving its diverse customer base. Mr. Colon brings 16 years of experience in the consumer packaged goods industry to his new position... Story continued... OwensMorris named PR, engagement marketing agency for Luster Products (April 23, 2008) OwensMorris Communications, a rapidly growing full-service marketing communications agency, has been named public relations and engagement marketing agency of record for Luster Products, Incorporated, the respected maker of personal care products. Headquartered in Chicago, IL, OwensMorris Communications employs strategic thinking, creativity and a firm grasp of the nuances of the African American marketplace to expertly serve the needs of its expanding list of clients including... Story continued... Colgate launches online Mother's Day promotion with gospel duo Mary Mary (April 25, 2008) Colgate Palmolive has announced plans for a unique Mother's Day online promotion featuring the music of Grammy award-winning Gospel duo, Mary Mary. By participating in the "Send Her A Colgate Smile!" promotion, consumers can honor the "mothers" in their lives with a musical E-card featuring a verse from A Mother's Smile -- an inspirational Mother's Day tribute song written and performed by Mary Mary exclusively for Colgate-Palmolive... Story continued... Washington Informer, Tri-State Defender winners in entrepreneurial award (April 25, 2008) The Washington Informer and The (Memphis) Tri-State Defender were named winners of the 2008 Chrysler Financial/NNPA Foundation Entrepreneurial Award -- a unique award that recognizes the nation’s black-owned newspapers for their entrepreneurial accomplishments and commitment to community service. The Entrepreneurial Award seeks to encourage members of the Black Press of America to look beyond traditional streams of revenue, such as advertising, and to Story continued... Cable TV Ratings for Week of April 14 - 20 'Payne' stays on top; 'Law & Order' makes USA most-watched network (April 24, 2008) The status quo for the most popular cable shows in black households was only slightly interrupted last week by the NBA Playoffs. "House of Payne" remained No.1 and 2, with "Flavor of Love" again in third. But the NBA had three games on the chart as well, signaling the likelihood of good ratings through to the finals. USA was the week's most watched network, thanks... Story continued... American Airlines expands diversity and inclusion information on its Web site (April 22, 2008) American Airlines has expanded the diversity and inclusion information on its AA.com Web site, further enhancing the airline industry's most comprehensive online resource for such information. American's commitment to diversity and inclusion can be explored within the site's "About Us" section, just one click from the home page. There, American provides specifics about its Diversity Leadership Strategy, Supplier Diversity program... Story continued... TV Ratings for Week of April 14 - 20 'Idol' jumps back on top; Presidential debate leads ABC's network win (April 22, 2008) After two weeks of being bounced out of the No.1 spot by NCAA basketball, Fox's "American Idol" returned to its usual position at the head of the top 25 most popular shows of the week. The Democratic presidential debate took third place, with nearly two million black viewers tuning in [The ABC News Special was No.13 in white households]... Story continued... BET unveils plans at upfront for more original programming By David Goetzl Multichannel News (April 21, 2008) BET says it will offer original programming, launching a new prime-time animated series next season developed with Marvel Comics. Also on tap is a gospel spinoff of its successful "106 & Park" franchise and a reality show featuring prominent music producer Jermaine Dupri. The network announced the new slate at a... Story continued... Essence partners with Warner Bros. for new TV projects and Web strategy (April 21, 2008) The Warner Bros. Television Group and Time Inc.'s Essence Communications Inc. are teaming up on a series of initiatives that will expand the Essence brand across a number of platforms, including the Internet and television. One of the first projects to come from the new relationship is the late summer re-launch of an expansive new web destination at Essence.com, created in collaboration with WBTVG's Telepictures Productions, which aims to be... Story continued... Cancellation of 'Soul Train Music Awards' signals end of iconic show's presence By Dean Goodman Reuters (April 18, 2008) It's the end of the line for the Soul Train Music Awards, which have largely been ignored by the African-American stars the event aims to honor. A spokeswoman said the show would not go ahead with its 22nd annual installment this year, but a reason was not specified. At last year's event in Pasadena, most of the winners did not show up, including such A-listers as Beyonce... Story continued... BET, TV One are banking on big ad sales in election year upfront market R. Thomas Umstead Multichannel News April 4, 2008) With limited media opportunities for advertisers and marketers to reach African-American consumers, advertising-sales executives from BET Networks and TV One are expecting very strong revenue returns in this year's upfront market. Both networks are pitching advertisers on a multiplatform ad-buy opportunity that includes the only two cable... Story continued... Madison Ave. charts some progress in meeting diversity hiring goals By Stuart Elliott New York Times (April 16, 2008) An initial report card on efforts to diversify the long-homogeneous upper ranks of Madison Avenue shows some improvement, but much more left to be done. The 15 agencies that agreed to be monitored for three years on their minority hiring practices met 24 of the 30 goals they set for themselves in 2007, according to a summary provided on Tuesday by the New York... Story continued... Former U.S. Rep. J.C. Watts and Comcast to launch black news network By R. Thomas Umstead Multichannel News (April 15, 2008) Washington D.C.-based Black Television News Channel (BTNC) announced Tuesday it has reached a multi-year carriage agreement with Comcast Cable for distribution in several of the MSO’s urban-based systems beginning in 2009. The network, created by former U.S. congressman J.C. Watts Jr., will launch in 2009 and will... Story continued... Nationwide Insurance strikes deal with talk show host Tavis Smiley By Matt Burns Business First (April 11, 2008) Nationwide is on Tavis Smiley's side. The Columbus-based insurer has signed a three-year sponsorship deal with Tavis Smiley Group Inc., the holding company whose namesake is the radio and television host. With the deal, Nationwide Mutual Insurance Co. will sponsor Smiley's nightly, 30-minute television program, a 2009 State of the Black Union... Story continued... Interep signs local rep agreement for 23 URBan Radio stations (April 18, 2008)Interep’s Local Focus announced today that it has signed a representation agreement with URBan Radio, bringing 23 stations across six markets into the Local Focus fold. Markets served by the 23 stations are Meridien, Tupelo and Columbus-Starkville in Mississippi; Alexandria, LA; Florence-Muscle- Shoals, AL; and... Story continued... Cable TV Ratings for Week of April 7-13 TBS keeps bringing the 'Payne;' while BET, TBS tie for most-watched network (April 16, 2008) In black households, the most-watched cable program -- indeed, one of the most popular TV shows, period -- continues to be TBS' Tyler Perry's "House of Payne." The sitcom has been at the top of the 25 most popular cable shows for weeks, and is drawing audiences that rival "American Idol." VH1's "Flavor of Love" followed behind... Story continued... Ford extends successful partnership of documentary with new promotion (April 15, 2008) Ford Motor Co. is making the most of its successful partnership with the documentary, "Meeting David Wilson." The cable broadcast traced the remarkable and inspiring story of a young man's reconciliation with his ancestor's history as slaves. "Meeting David Wilson" tells the story of a 28-year-old African-American journalist from Newark named David Wilson. In his quest to find answers to America's racial divide he looks to his family's past. Along the way he... Story continued... TV Ratings for Week of April 7 - 13 NCAA men's championship game leads CBS' dunk on Top 25 viewing (April 16, 2008) The NCAA College basketball’s final game was a nail-biter that held audiences until the last seconds. In Kansas and Memphis match-up, CBS shared victory with Kansas as three million black viewers pushed the game to No.1 on the top 25 shows of the week ["American Idol" took first place in white households and the game finished fifth]. Basketball led CBS' eleven shows on the list, making... Story continued... BET uses election theme for its "Upfront '08" presentation By Anne Becker Broadcasting & Cable (April 13, 2008) BET will structure its New York upfront stage show around an election theme. The April 17 presentation, called "Upfront ’08 -- Connection You Can Feel!," will stress the need for politicians to court African-American consumers. Network executives will pitch advertisers on the idea that BET is the way to reach those consumers through TV. The network was down in total viewing (2%) in the first quarter to an average of 627,000, but it consistently... Story continued... RushmoreDrive.com to make search culturally relevant to blacks online By Bob Tedeschi N.Y. Times (April 14, 2008) Cheap computers and Internet connections have helped people get online in greater numbers in recent years. Now Barry Diller's IAC/InteractiveCorp wants to make money by helping minority groups connect more easily to specific sites. IAC last week introduced a new search engine, Rushmore Drive, meant to give the black audience a quick way to find information that other search engines -- including IAC's own Ask.com -- might bury beneath pages of less relevant results. The strategy will eventually extend... Story continued... GAO report on minority media ownership sites lack of sufficient data From Radio Ink (April 14, 2008) In a report released Friday, the Government Accountablity Office conducted case studies on media ownership in 16 randomly sampled markets and found that media ownership by minorities and women "appears limited" but is "difficult to assess" due to insufficient data. The GAO notes that the FCC biennially collects data on the gender, race, and ethnicity of broadcast owners in order but says, "These data suffer from three... Story continued... Radio One acquires social media network Community Connect for $38 million (April 11, 2008) Radio One, Inc. announced that it has acquired the social networking company, Community Connect Inc. for a transaction price of approximately 38 million dollars. Community Connect Inc. (CCI), which owns and operates a number of social-networking brands under its umbrella including BlackPlanet.com, MiGente.com, and AsianAve.com, is the leading online niche social-networking company. With over 23 million members... Story continued... Equals Three ad agency marks 25th year with launch of youth foundation (April 11, 2008) Equals Three Communications, one of the nation's leading African American-owned ad agencies, recently marked its 25th anniversary with 100 friends, clients and staff at the John F. Kennedy Center for the Performing Arts. Guests were treated to a dinner reception followed by a performance of the Alvin Ailey American Dance Theater. During the reception Equals Three Chairman & CEO Eugene M. Faison, Jr. spoke about the agency's efforts... Story continued... EbonyJet.com to launch online comic strip with Dreadman’ Dave Fennoy (April 10, 2008) EbonyJet.com has launched an original online comic strip entitled Dreadman April 8. The comic strip, which features topical images and story lines that focus on pop culture, will be produced by voiceover guru and former on-air radio personality Dave Fennoy. "I hope my comments and point of view are a reflection of many who may not always see theirs in the media," said Fennoy. "I hope to share a little bit about what's going on in the world and leave the reader with a smile, a laugh, or a reason to think." The content of Dreadman is original and will be updated twice weekly on EbonyJet.com. Eric Easter, chief of digital strategy... Story continued... Def Jam launches label in partnership with P&G's TAG Body Sprays (April 10, 2008) Island Def Jam Music Group (IDJ) and Procter & Gamble's TAG brand announce the formation of a new hip-hop record label, TAG Records. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. As president, Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent. This is a milestone for the music industry as TAG Record's artists will be supported with a multi-million dollar marketing effort that is unprecedented for any... Story continued... Cable TV Ratings for Week of March 31 - April 6 'House of Payne' and Disney network repeat their winning ways (April 10, 2008) It was another week at the top of the charts for TBS' "House of Payne." In fact, it was pretty much a repeat for key categories for the top 25 most popular cable shows in black households. The first, second, third and fourth positions were the same, and their ratings shares were... Story continued... Mo'Nique is the latest addition to Syndication One's line-up of talk talent (April 9, 2008) The newest addition to Syndication One's roster of daytime talk talent is comedian and actress Mo'Nique. The network's line-up already includes Rickey Smiley, Yolanda Adams, Bishop TD Jakes, Donnie McClurkin and CoCo Brother. "I love radio and being able to talk about issues that really concern my community,” says Mo'Nique. “For me it’s... Story continued... TV Ratings for Week of March 31 - April 6 CBS and NCAA basketball dominate black household viewing (April 9, 2008) CBS apparently gained lots of residual viewers from its airing of the NCAA Basketball Championships. The broadcast of the Final Four games on Saturday capped off a week in which the network dominated the top 25 list of most popular TV programs in black households. "American Idol" had to settle for the second and... Story continued... Radio One names Kathy Stinehour VP/GM of Detroit stations group (April 7, 2008) Kathy Stinehour has been named Vice President and General Manager of Radio One's three-station Detroit cluster of Urban WHTD-FM, Urban AC WDMK-FM, and Gospel/Talk WCHB-AM. "Kathy's appointment is just another example of how Radio One will continue to attract and hire the best and brightest talent at the highest levels to give us... Story continued... IMAGES USA ad agency announces new hires and promotions (April 7, 2008) During a time of measured and consistent growth, Atlanta based IMAGES USA, one of the nation's leading marketing communications agency for multicultural markets, today announces strategic new hires and a host of staff promotions. Chandra Smalls, Brand Group Account Supervisor, began with the agency in August 2007 to assume a managing role on the Amtrak account. Chandra comes to the agency with more than 12 years marketing and advertising management experience with such organizations as... Story continued... How black radio found its voice in the presidential elections Time Magazine By Chandra R. Thomas/Atlanta (April 6, 2008) Conservatives like Rush Limbaugh, Sean Hannity and Bill O'Reilly dominate America's talk radio while white liberal voices are mere squeaks on the airwaves. But now syndicated black radio hosts like Tom Joyner, Bev Smith, Michael Baisden and Warren Ballentine and other African-American radio personalities are not only increasingly audible to a wider... Story continued... Ohio tourism multicultural marketing account awarded to Singleton & Partners (April 3, 2008) Lieutenant Governor Lee Fisher today announced that Singleton & Partners, Ltd. has been awarded a two-year contract to market Ohio's tourism experiences to multicultural audiences. "Our multicultural marketing effort is extremely important in reaching out to some of the fastest growing populations in Ohio and in the nation," said Lt. Gov. Fisher. "We look forward to partnering with Singleton, an innovative and creative agency, that we feel... Story continued... 'Essence' ranks No.1 in ad revenues for March; 'The Green' has biggest gain (April 6, 2008) Essence magazine led all black-oriented titles in total ad dollars for the month March, according to Media Economics Group's estimates and rankings. The black women's monthly had $19.48 million in ad dollars, compared with $14.0 million for the same month last year, or an increase of 39.1 percent. Eight of the top 25 black magazines posted a drop... Story continued... Cable TV Ratings for Week of March 24 - 30 'Payne' remains most popular cable show; Disney is most watched network (April 2, 2008) TBS' "House of Payne" continued its domination of the most popular prime time cable shows with black households. "Flavor of Love" managed to break up Tyler Perry's usual Tri-fecta by attracting a tenth of a percentage point more audience and thus claiming third place. [Rankings are based on the percentage of African-American viewers captured of all those watching at that particular hour.] Thanks to the Easter holiday, and therefore a lack of "school nights," the kids took over the... Story continued... Kanye West launches online leisure and business travel program (April 1, 2008) West Brands, LLC, a holding company owned and controlled by multi-Grammy Award winning artist and business entrepreneur Kanye West, is set to launch Kanye Travel Ventures (KTV), a travel program specifically geared to serve the business and leisure travel demands of Kanye's world-wide fan base. As opposed to past celebrity brand-based travel programs, West Brands has brought together travel experts and consultants to create and manage a platform of... Story continued... Vickie Burns is named vice president of news and content at WNBC-TV (April 1, 2008) Vickie Burns has been named vice president of news and content at NBC flagship WNBC-TV in New York. In addition to overseeing the station's newscasts, Burns will be responsible for how the news is produced and distributed across all digital platforms. "Vickie's energy, creativity and journalistic skills are the perfect mix to ensure WNBC's leadership in the New York market," WNBC President and General Manager... Story continued... TV Ratings for Week of March 24 - 30 'Idol' is top show; CBS and NCAA basketball dominate week's top 25 (April 1, 2008) The top TV show in black homes the last week of March was "American Idol," but it had a half million fewer viewers than the earlier week. CBS' "CSI: Miami" broke up the talent show's usual one-two combination by taking second place. CBS was the week's network winner. The NCAA Chamionships gave the network reign over the top 25 chart by taking seven... Story continued... Broadcast leaders call on ad agencies to end 'No Urban or Hispanic Dictates' 4-1-08 Urban radio execs talk about finding success in a PPM world 3-31-08 TV Ratings for Week of March 17 - 23 For Easter, "Ten Commandments" joins favorites; CBS claims most watched title 3-28-08 Cable TV Ratings for Week of March 17 - 23 'Payne' is first, second and third on top 25; BET is again most watched cable network 3-28-08 CNN's four-month focus on Black America begins April 3rd with King story 3-27-08 Analysts see Radio One station sale as positive for company's future 3-27-08 Radio One to sell L.A. station KRBV-FM and repurchase common stock 3-25-08 Nissan review for black and Hispanic ad agencies is underway 3-25-08 Black and Hispanic shopping online grows in number and frequency 3-24-08 Cable TV Ratings for Week of March 10-16 'Payne' maintains No.1 spot; BET is week's most watched cable network 3-24-08 TV Ratings for Week of March 10 -16 'Idol' does what it does and Oprah goes top five; Fox takes the week 3-21-08 Click here for more recent news stories and our news archive Return to top of page	Sign up Now - Save $100 Hear presentations from: Arbitron GlobalHue Google Nia Enterprises Nielsen R. 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