THE LATEST NEWS
Black Cable TV Ratings for Week of March 16 - 22
'Too Darn Hot Party' makes OWN the week's most
watched cable network
26, 2015) OWN and Tyler Perry decided to celebrate their winning
"Love Thy Neighbor,"
"For Better or Worse," "The Haves and the Have Nots" and "If Loving You is
the successful "Too Darn Hot Party" special. The show gave the network
another winner in its line-up during the third week of March and the
star-filled program held on to 1.6 million of its lead-in audience...
Black TV Ratings for Week of March 16 - 22
produces the largest ever Black audience for a prime time TV series
(March 24, 2015) What
may be most remarkable -- and unspoken -- about the historic first season
finale of Fox's "Empire" is that if not a single white viewer had ever
tuned in, the show's Black audience alone would have ranked it as last
week's No.6 show in the nation. Total white viewership for the hip-hop
drama never exceeded 39% for any episode, and dropped to...
ahead with USA Today on next phase of 'Race Together' initiative
(March 22, 2015) Following the controversial launch of its "Race Together"
initiative to encourage conversations among customers and workers about
ethnic diversity, Starbucks CEO, Howard Schultz announced the next step in
an open letter to the company's employees and partners. Starbucks and USA
TODAY will jointly publish more than two million national inserts and
stand alone specials entitled "Race Together." A digital hub...
launches new targeted social media platform, The Untold Stories Collection
20, 2015) Wells Fargo & Company has launched The Untold Stories
Collection, a social media movement dedicated to sharing personal stories
that define what it means to be African American. The program leverages
the reach, power and influence of social media to provide an intimate look
into the African American experience...
names Marie McKenzie Vice President of Global Destination Services
20, 2015) Carnival Corporation, the world's largest travel and leisure
company, has announced that Marie McKenzie has been named vice president
of global destinations services and sourcing, a new role and function for
the company. As part of this new function, McKenzie will...
Nielsen's multicultural 'Super Consumer' report
highlights market opportunities
(March 19, 201) With multicultural consumer spending in the United States
today at $3.4 trillion, this "super consumer" group has tremendous impact
on U.S. mainstream culture, according to a Nielsen report released today.
The report, The Multicultural Edge: Rising Super Consumers, identifies
multicultural consumers as the most dynamic and fasting growing segment of
the U.S. consumer economy...
Walton Isaacson names Kirsten Atkinson Vice
President of Media and Branded Integration
17, 2015) Kirsten Atkinson has joined Walton Isaacson as VP of Media and
Branded Integration, a new position, effective immediately. Atkinson, who
has over 15 years of advertising experience across package goods,
technology, beer and automotive, was previously with Team One where she
served as a Media Director. In her new position she reports to the
Black Cable TV Ratings for Week of March 2 - 8
'Haves and the Have Nots' again gives OWN the No.1 cable show in black
(March 17, 2015) Holding on to its weeks-long title of most watched
cable show in Black households, "The Haves and the Have Nots" on
the OWN network remained No.1 on the Top 25. The show has consistently
drawn 2.5 million viewers, beating out its nearest competitor, Bravo's
"Real Housewives of Atlanta...
CEO says March issue missed due to rate dispute with advertisers
15, 2015) For what is believed to be only the second time in its 69-year
history, Ebony magazine unexpectedly missed the release of a monthly
scheduled issue. The March 2015 edition has been re-dated "March-April"
as a result, said Johnson Publishing Co. executives, of a dispute with
some advertisers over their contracts. News of the missed issue first
appeared Friday, March 13th in
Journal-isms column by Richard Prince on MIJE.org...
Black TV Ratings for Week of March 2 - 8
Empire's growth to more than nine million black viewers surprises the show's
(March 12, 2015) Fox's "Empire" continues to make TV history. After
passing the nine million mark last week in the number of Black TV viewers,
the Wednesday night drama added nearly another half million viewers in the
first week of March. That makes seven consecutive weeks of continuous
audience growth, and the first time that such an increase can be credited
to Black households...
Oprah Winfrey Network orders new episodes for its
four Tyler Perry series
11, 2015) OWN: Oprah Winfrey Network announced that it is ordering
additional episodes of its four popular Tyler Perry scripted series
including 23 one-hour episodes of the drama "The Haves and the Have Nots;"
22 one-hour episodes of the companion drama "If Loving You is Wrong;" 22
half-hour episodes of the comedy "Love Thy Neighbor;" and 20 half-hour
episodes of the comedy "For Better or Worse." "Oprah Winfrey's partnership
with Tyler Perry has been a tremendous success, garnering millions of
Walton Isaacson ad agency names Vida Cornelius EVP
and Chief Creative Officer
12, 2015) Vida Cornelious, one of the advertising industry's most honored
and recognized executives, is joining the Walton Isaacson agency as
Executive Vice President and Chief Creative Officer. Her appointment
becomes effective in April. She will report to the agency's co-founders
Aaron Walton and Cory Isaacson who are based in Los Angeles and Chicago
respectively. "Vida Cornelious is a much lauded creative executive who...
media, business and civil rights groups take issue with Byron Allen's
(March 10, 2015) Three national African-American organizations issued a joint statement in response to the $20 billion lawsuit filed by
television producer Byron Allen charging Comcast Corp., Time Warner
Cable, the NAACP, the National Urban League, and Rev. Al Sharpton and
his National Action Network with racial discrimination. The National Association of Black
Owned Broadcasters, National Bankers Association and U.S. Black Chambers
today issued a joint statement on Allen's lawsuit, urging the producer to
"redirect" his criticism...
GlobalHue said to
have lost assignment as AOR for Jeep advertising account
10, 2015) According to reports from industry news source, Adweek,
GlobalHue is no longer the agency of record for Chryler's Jeep brand.
The agency was selected to handle the account in January 2010. The
nearly five years of creative work for the New York- and Detroit-based
Toyota promotes two African-American executives
among leadership changes
6, 2015) Automaker Toyota announced a number of executive changes across
its North American operations that will diversify it global leadership
team, including the promotion of African-American executives to new
duties. Christopher P. Reynolds (left), has been named managing officer
and appointed to the newly created position of general counsel and chief
legal officer, TMC...
Services announced for marketing pioneer Al Anderson
for March 14
6, 2015) The family of
Anderson, who died on Wednesday, February 18 in Atlanta, Ga. following an
accident in his home, has announced services for the marketing pioneer
will be held on
Saturday, March 14, 2015, at 11:00 a.m. at St. Paul's Episcopal Church
located at 294 Peyton Rd. SW, Atlanta, GA 30311.
Anderson, the founder and chairman of Anderson Communications, Inc., was
72 years old...
Nielsen: New opportunities to tap Black consumers found in fitness,
(February 27, 2015) Companies seeking opportunities to extend your
brand's reach to African-American consumers will find the pantry and
consumers' pocketbooks a good place to start. Results from a recent
Nielsen survey of 10,000 African-American adults uncovered attitudinal
views on health and wellness priorities and financial management
Nissan is exclusive automotive sponsor for BET
Awards broadcast in June
27, 2015) BET Networks today announced Nissan as the official automotive
sponsor for the "BET Awards" 2015 red carpet and the BET Experience.
Celebrating this year's 15th anniversary, the "BET Awards," is the hottest
ticket in town during the BET Experience at L.A. LIVE weekend featuring an
all-star lineup of celebrities, entertainers and athletes. The "BET
Awards" 2015 will be televised live Sunday, June 28, 2015 at 8 p.m...
Black TV Ratings for Week of February 16 - 22
Fox's 'Empire' passes the eight million mark; 'Oscars' lift ABC to week's
(February 25, 2015) Fox's "Empire" continued its unprecedented ascent,
reaching 8.7 million black viewers and more than 13 million overall. That
makes six consecutive weeks of growth for the Wednesday night hip-hop
drama. The week's other big broadcasts events, ABC's "Oscars" and CBS' "Stevie
Dori J. Maynard, longtime champion of diversity in
journalism, dies at age 56
25, 2015) Dori J. Maynard, president of the Robert C. Maynard Institute
for Journalism Education and longtime champion of diversity in journalism
and civic life, died Tuesday, Feb. 24, at her West Oakland home. She was
56. Bob Butler, president of the National Association of Black
Journalists, said "You can hardly put into words how important the work
Dori and the Maynard Institute did...
Interactive One launches HB Studios to create
original programming for online channel
(February 25, 2015) Interactive One, the leading online platform for the
African American community, announced today the launch of HelloBeautful
Studios. This move marks a major expansion of iOne's Women channel, which
includes HelloBeautiful.com. The new digital video studio will be based in
Los Angeles, with a new production space dedicated to creating compelling
original series for Black females. This new space will...
Award-winning creative director puts different spin
on young black men as 'statistics'
24, 2015) Twenty Medford, MA High School students and the NAACP Mystic
Valley Branch are the collective face of a powerful message in a 30-second
PSA going viral on the Internet, entitled "Statistic." The black & white
commercial is designed to increase self-confidence in young
African-American men while dispelling some preconceived opinions that
exist in the general public. The statistics presented in the PSA track
positive numbers related to...
Miller announces her departure as Ebony magazine editor-in-chief
(February 20, 2015) Mitzi Miller, editor-in-chief of Ebony Magazine, has
announced that she will step down from her current role to pursue new
ventures that include creating stories for television and film. This
announcement comes on the heels of the success of With This Ring, the
Lifetime movie starring Regina Hall, Jill Scott and Eve, based on the
2006 bestselling book The Vow which Miller co-authored.
Black TV Ratings for Week of February 9 - 15
Audience for Fox's 'Empire' now bigger than
'Scandal' and 'Murder' combined
(February 10, 2015) Popularity for Fox's "Empire" seems unstoppable, as
the music industry drama passed the eight million mark for total number of
black viewers. That more than ABC's hit "Scandal" and How To Get Away With
Murder" combined. However, with little other programming that can match
the appeal of its mega-hit, the Fox network has yet to find other shows to
benefit from Empire's lead...
Carol H. Williams agency unveils campaign for ComEd
effort on STEM awareness
20, 2015) ComEd is partnering with The Remix Project Chicago to launch its
"Power of Possibilities" campaign. This campaign will help Chicago-area
youth discover how science, technology, engineering and math (STEM) can
unlock the possibilities...
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