THE LATEST NEWS
CEO Don Thompson, marketing director Rob Jackson
29, 2015) In announcing his retirement as President and Chief Executive
Officer of McDonald's Corporation, Don Thompson (left) said in a statement
that "there is a time and season for everything." The Board of Directors
of the restaurant giant apparently agreed, as a wave of restructuring was
also instituted with layoffs taking place in its African American
Black TV Ratings for Week of January 12 - 18
Six million Black viewers for Fox's 'Empire' keeps drama at No.1 on the
(January 22, 2015) In its second week as the newest entry on the Fox
network, "Empire" attracted an even larger audience than in its debut
week. The Wednesday prime time drama had a 13 percent increase among all
Black viewers, for a total of 6.3 million. Black viewers were 61 percent
of the total...
'The Nightly Show with Larry Wilmore' has solid
debut on Comedy Central
21, 2015) In his debut on Monday, Jan. 19th as the only African-American
hosting a late-night TV show, Larry Wilmore attracted a very respectable
963,000 viewers, according to Nielsen. That means that the new entry on
the Comedy Central cable channel was able to hold to 79 percent of the 1.2
million viewers that watched hit lead-in show, "The Daily Show with Jon
Black business leaders expand campaign of free
tickets for students to see 'Selma'
19, 2015) An additional 12 locations have joined the growing movement led
by African-American business leaders to raise funds for students across
the country to see the Academy Award-nominated film "SELMA" for free,
expanding the first-of-its-kind campaign to 25 locations nationwide...
Black Cable TV Ratings for Week of January 5 - 11
OWN's 'Have, Have Nots' wins tight race for week's
most watched cable show
(January 15, 2015) Tyler Perry's "Have and the Have Not's" took the OWN
network to a solid win with Black cable viewers. For the first week of the
New Year, the show took No.1 on the Top 25 with 2.8 total black viewers.
OWN notched four entries on the week's Top 25 and earned the distinction
of most watched cable network in...
Black TV Ratings for Week of January 5 - 11
Record-breaking debut for 'Empire' pushes Fox to No.
2 network in black homes
15, 2015) The much-anticipated premiere of the Fox network's newest
series, "Empire," delivered record-setting audience numbers. The Wednesday
night hip-hop drama attracted a total viewership of 9.9 million, 57
percent (or 5.6 million) of which were Black. That makes "Empire" the
highest-rated series debut for a network since...
Sister 2 Sister magazine ceases printing, will focus
on development of Website
15, 2015) Sister 2 Sister, the national entertainment magazine focused on
the interests of black women, has announced that it is ceasing publication
of its magazine following 26 years of regular issues. Publisher and
founder, Jamie Foster Brown told Target Market News that the company has
filed for protection from its creditors...
Intel initiative to encourage diversity in
technology is backed with $300 million fund
6, 2015) Today at the Consumer Electronics Show in Las Vegas, Intel
Corporation today announced a broad, new Diversity in Technology
initiative, which includes a $300 million investment to encourage more
diversity at Intel and within the technology industry at large. Brian Krzanich, Intel CEO, who made the announcement, acknowledged a recent
confluence of events related to under-represented minorities and...
McDonald's USA announces new brand vision focused on
'a little more lovin'
5, 2015) McDonald's has unveiled a new brand vision supported by the
belief that a little more lovin' can change a lot. The restaurant giant is
reigniting its famous tagline -- "I'm lovin' it" -- by introducing a new
platform that puts more focus on lovin'. "This new focus will inspire
everything we do moving forward, from advertising and marketing to how...
Interactive One acquires Russell Simmons'
GlobalGrind to reach more Millennials
18, 2014) Interactive One, the number one online platform for the African
American and New Urban community, announced today that it has acquired
GlobalGrind, founded by Russell Simmons. Details of the transaction were
not disclosed. This acquisition comes on the heels of iOne's existing
sales, content, technology, product and marketing partnership with...
BET Networks promotes Stephen Hill to new post of
President of Programming
18, 2014) BET Networks today announced that it has appointed Stephen Hill
as President of Programming. In this newly created position, Hill will
lead the Original Programming, Music Programming & Specials, and the BET
News teams responsible for creating, developing, and producing programming
across BET. He will report to Debra L. Lee, the Chairman and CEO of BET
Networks, and will continue to...
elevated to President and CEO of Sanders\Wingo advertising agency
14, 2014) Sanders\Wingo Advertising, one of the nation's leading
African-American owned advertising agencies, announced that effective
January 1, 2015, Bob Wingo will become Chairman of the Board of the
agency and Leslie Wingo will assume the position of President/CEO.
commitment to Marcus Graham Project as sponsor of boot camp
13, 2014) PepsiCo Americas Beverages has announced that it will be the
2015 sponsor of the Marcus Graham Project's iCR8 boot camp, a summer-long
experiential learning program that providing exposure to advertising and
marketing leaders. Applications to the iCR8 Summer Boot Camp are due
January 11, 2015 and can be found on...
Walton Isaacson named by Macy's as ad agency for its
10, 2014) Macy's has named Walton Isaacson as its marketing agency focused
on multicultural consumers. Effective immediately, Walton Isaacson will
have responsibility for thought leadership and strategic direction
relating to Macy's multicultural initiatives including quarterly
activation ideas to engage multicultural consumers.
Rev. Jesse Jackson releases remarks made before
Microsoft shareholders meeting
10, 2014) The Rev. Jesse L. Jackson, Sr., head of the Rainbow PUSH
Coalition, continued his recent efforts to bring more diversity to the
nation's top technology companies by delivering remarks at last week's
annual shareholders meeting of Microsoft in Bellevue, Washington. Prior to
the shareholders' Jackson met with new Microsoft CEO, Satya Nadella, who
is Indian-born, and Chairman John Thompson, who is African-American. Also