THE LATEST NEWS
Kudu named SVP, Executive Creative Director of Carol H. Williams
30, 2017) Carol H. Williams Advertising agency has announced that Ola
Kudu has been named Senior Vice President, Executive Creative
Director reporting to the CEO & CCO, Carol Williams. An award-winning creative veteran, Kudu has over 20 years
experience in multicultural space, entertainment & lifestyle marketing,
and creative leadership.
Black Cable & TV Ratings for Week of May 1 - 7
TNT remains most watched cable network, thanks to NBA Playoffs; CBS
most-watched TV net title
(May 16, 2017) The NBA Playoffs moved into the second round during the first
week of May, and interest in the games among Black viewers boomed. TNT
benefited the most with 12.4 million following the basketball games. VH1
claimed 7.6 million viewers for its most popular show, while ESPN
attracted seven million to it seven NBA games. The OWN network notched
4.2 million for its Top 25 shows...
buys Moguldom Media properties, becoming largest Black-targeted digital
12, 2017) iONE
Digital, formerly known as Interactive One, announced the acquisition of
digital media properties Bossip.com, HipHopWired.com and MadameNoire.com
from Moguldom Media Group. Prior to acquisition, these brands made Moguldom the third largest Black digital content
provider, behind iONE Digital and BET, respectively...
Radio One changes name to Urban One to reflect reach
across multiple media platforms
12, 2017) Radio One has changed its corporate identity to Urban One. The
new moniker, which officially took place on the 18th anniversary of the
company's initial public stock offering, is meant to reflect the "rich
history as the most trusted source to inform, entertain and inspire the
African-American community," according to a statement...
Linda Johnson Rice takes back control of JPC, denies company has plans to
7, 2017) Following a month of announcements on corporate restructurings,
Linda Johnson Rice is back at the helm of three of the best known
brands in Black America. Over the weekend, a statement was released by
Johnson Publishing Co. citing the departure of Desiree Rogers, who will
end her seven-year tenure as CEO on June 2. Her duties will be assumed by
the company's chairman, Johnson Rice...
Desiree Rogers, Johnson Publishing Co. CEO, to leave
firm next month
5, 2017) In the latest of a series of announcements, the nation's oldest
black-owned magazine publisher, Johnson Publishing Co., announced that its
CEO, Desiree Rogers, is exiting the firm effective June 2.
Essence and Twitter
announce collaboration on livestream weekly talk show
(May 4, 2017)
Essence Communications, a division of Time Inc., announced today it is
partnering with Twitter to livestream "Essence Now," a weekly talk show
covering all things entertainment,
fashion, news and love and relationships. The latest collaboration
for Time Inc. and Twitter, "Essence Now" will be the first live show on
Twitter targeting Black women...
Black Cable & TV Ratings for Week of April 24-30
NBA Playoffs keep TNT No.1 among cable's Top 25
networks; ABC is most-watched TV net
(May 4, 2017) As the first round ends in the NBA's Playoffs, TNT benefited
from the games' growing popularity. The sportscasts drew 11.9 million
black viewers during the final week of April. VH1 with 7.9 million was the
second most popular, followed by the OWN network's 4.3 million.
However, the weekly race was tighter among broadcast networks...
Rolling Out forms
partnership with Digital Remedy to enhance targeting for marketers
28, 2017) Leading cross-platform media property, Rolling Out today
announced a partnership with Digital Remedy to create Rolling Out
Extend. The new alliance will give Rolling Out marketing partners
additional reach, enhanced targeting and campaign insights...
Toyota promotes Al Smith
to position of Group Vice President, Social Innovation
Albert (Al) Smith, Jr.
has been named group vice president, Social Innovation for Toyota Motor
North America (TMNA). He is responsible for Toyota's diversity and
inclusion, shared impact, and environmental sustainability functions
across North America. "I'm thrilled Al has joined Toyota's Social
Innovation team, bringing with him a deep understanding of the principles
and behaviors that underlie the Toyota Way, including respect for people,"
said Chris Reynolds, executive vice president, corporate resources and
chief diversity officer...
New study shows differences between attitudes of
Black and other Millennials
2017) A newly released study of Millennials reveals that Black consumers
between the age of 18-35 are more optimistic about their futures than
Hispanics, Asians and Whites of the same age. Young African-Americans were
also far more likely (59%) to say "anyone can achieve their dreams if they
try hard enough."
Pew study: Blacks more likely than whites to take
action on digital news stories
(March 2, 2017) According to a study from the Pew Research Center black
online news consumers are much more likely than white consumers to follow
up on news stories with an action. Black online news consumers took action
two-thirds (66%) of the time on average. That is 17 percentage points
higher than whites (49%)...
Traci Otey Blunt named President of RLJ Entertainment's Urban Movie
21, 2017) Robert L. Johnson, Chairman of RLJ Entertainment has announced
the appointment of Traci Otey Blunt as President of Urban Movie Channel (UMC).
UMC is the first premium subscription-based streaming service created for
African American and urban audiences featuring including feature films,
original series, stand-up comedy, documentaries, and other exclusive
Interactive One appoints Mariella Bobo Executive
Director of Style, Special Projects
21, 2017) Interactive One announced the hiring of Marielle Bobo as the new
Executive Director of Style and Special Projects. She joins iOne as a key
member of the launch team for their groundbreaking lifestyle platform
debuting in the Spring. With more than 17 years of experience in fashion
and beauty media, Bobo is widely known as a masterful creative director,
Prior to joining the organization, Bobo served as the Fashion & Beauty
show targeting African-American interests in cars debuts on SiriusXM
2, 2017) After hitting the airwaves in July 2015, with a monthly
automotive show, "Auto Trends with JeffCars.com" expands to SiriusXM
with a weekly 30-minute multicultural show, which premieres during Black
History Month. The weekly show kicks into gear on SiriusXM Channel 141
on Friday, February 3 at 12:00 p.m. ET. Encore broadcasts will occur every
Sunday and Monday at 8:00 p.m. ET and 1:30 p.m. ET, respectively...
Oprah Winfrey signs on with '60 Minutes' as a special contributor beginning in fall
1, 2017) Media mogul Oprah Winfrey will become a special
contributor to CBS' "60 Minutes" news magazine, executive producer Jeff Fager announced in a statement. Winfrey will make her first appearance
on CBS News' legendary Sunday night broadcast this fall.
"There is only one Oprah Winfrey," Fager said. "She has...
Chicago Defender's top executives resign over
operating differences with owner
22, 2016) The Chicago Defender, the city's largest African-American
newspaper, has lost its two top executives over differences in how the
111-year old publication is being managed and positioned. Publisher Cheryl Mainor and Executive Editor Kai EL' Zabar both tendered their resignations
last week to Hiram Jackson, head of Detroit-based Real Times Media, owner
of the Defender...
Radio One obtains approval to invest $40 million in
MGM National Harbor resort and casino
20, 2016) Radio One Entertainment Holdings, LLC, a wholly owned subsidiary
of Radio One, Inc., received approval from the Maryland State Lottery and
Gaming Control Commission to become a Principal Entity of MGM National
Harbor, LLC. Radio One has contributed $40 million to become a non-voting
economic partner in the complex...
Comcast accepting proposals for two new
African-American-owned independent networks
19, 2016) Comcast Cable has announced it is now accepting proposals for
two substantially African American owned, independent networks that it
will launch in select Comcast markets by January 2019...
NNPA News Service establishes partnership with Trice
Edney News Wire
19, 2016) The National Newspaper Publishers Association (NNPA), a national
trade association of more than 211 Black-owned newspapers, has become the
chief subscriber of the six-year-old Trice Edney News Wire in a
partnership that aims to strengthen the editorial capabilities of Black
newspapers across the country...
NNPA awarded $1.5
mil from Gates Foundation to promote Every Student Succeeds Act
15, 2016) The National Newspaper Publishers Association (NNPA) announced
it has received a $1.5 million grant from the Bill & Melinda Gates
Foundation. The funding will support a three-year, multi-media public
awareness campaign focused on the unique opportunities and challenges of
the recently enacted Every Student Succeeds Act (ESSA)...
AAF announces Carol H. Williams to be inducted into
Advertising Hall of Fame
12, 2016) The American Advertising Federation has announced that Carol H.
Williams will be inducted into the Advertising Hall of Fame in a ceremony
to take place April 25, 2017 in New York City. Williams will be the very
first African-American female advertising executive to be inducted among
the nearly 200 honorees in the 67-year history of the HOF...
MOBE to return with reunion to mark upcoming 2017
conference in Atlanta
Marketing Opportunities in Business and Entertainment (MOBE) symposium
will return as the leading advanced marketing conference and strategic
entertainment alliance with a reunion. The event takes place December
8-10, 2016 at the Chicago South Loop Hotel, 11 W. 26th Street. The
occasion will include networking, learning and planning for the 2017
Marketing Opportunities symposium in Atlanta, GA. Launched in 1992,
Marketing Opportunities in Business and Entertainment earned the
Ad Council issue new PSAs from Spike DDB targeting African-American
(November 30, 2016) AARP and the Ad Council announced they are
continuing their successful Caregiver Assistance campaign with new PSAs
directing African-American caregivers to assistance and resources. The
ads were created pro bono by agency Spike DDB.
The new series of PSAs are rooted in insights gleaned from qualitative
research Spike DDB and the Ad Council conducted with African-American
U.S. Senators join effort for GAO study on Federal
ad dollars going to minority-owned media
29, 2016) U.S. Senator Bob Menendez (D-N.J.) was joined by fellow
Democratic Senators Chuck Schumer (D-N.Y), Kirsten Gillibrand (D-N.Y.),
Mazie Hirono (D-Hawaii), and Cory Booker (D-N.J., pictured) in writing to
the Comptroller General of the U.S. Government Accountability (GAO) office
requesting the agency to update its 2007 report on federal advertising
contracts and subcontracts with minority-owned publications, public
relations firms, advertising agencies, and media companies...
Will African-Americans remain optimistic about 2017
despite Trump election victory?
8, 2016) In an ironic bit of timing, a study by a research firm was
released on Election Day -- in which Donald Trump would ultimately become
President-elect of the United States -- that showed African-Americans are
the most optimistic of consumers looking forward to 2017. The findings
were offered in the following release issued by Packaged Facts. Despite
the economic and social challenges, African-Americans remain among the
most optimistic consumer groups in the American
economy. "African-Americans: Demographic and...
Multicultural millennial study reveals young
consumers' attitudes on advertising
7, 2016) In order to reach millennials, consumer brands have to target
more multicultural audiences in their advertising and social campaigns,
according to a recent study by Buzz Marketing Group. BMG in October
conducted an online survey of 400 diverse men and women for its first-ever
Multicultural Millennial Study. The in-depth online survey...
Study: African-Americans redeem coupons at a higher
rate than other consumers
3, 2016) A recent study by Valassis, a leader in intelligent media
delivery, found that multicultural consumers are more likely to spend over
two hours each week looking for coupons and deals than your average
consumer. Additionally, over 50 percent of the multicultural consumers
surveyed said they use print coupons, with the new report showing how they
embrace technology to help them save...
Federal Reserve of Chicago holds third summit on
diversity initiative in financial services firms
1, 2016) A coalition of financial services firms and the Federal Reserve
Bank of Chicago held its third annual Summit last week. The initiative
called the Financial Services Pipeline (FSP) seeks to increase racial
diversity within Chicago's financial sector. "The FSP is working hard to
increase and retain the representation of African Americans and Latinos in
our industry," said Valerie Van Meter...
NFL Super Bowl
Gospel Celebration marks 70th anniversary season of blacks in pro
(October 31, 2016) The NFL Super Bowl Gospel Celebration, the only
multicultural event sanctioned by the National Football League, will
kick-off Super Bowl 51 on Friday, February 3, 2017 with its 18th annual
star-studded concert at Lakewood Church in Houston, Texas. The annual
event joins together key NFL Players, top Gospel/Contemporary Christian
and mainstream GRAMMY Award-winning artists and
Seven honorees to be recognized at Target Market
New's 2016 MAAX Summit, Nov.14th
21, 2016) Target Market News has announced that the 17th Annual Marketing
to African Americans with Excellence (MAAX) Summit will take place on
Monday, Nov. 14th, 2016 at the Hyatt Magnificent Mile Hotel in downtown
Chicago. The theme for this year's gathering is "Change the Conversation,"
with presentations from Nielsen, IHS Automotive, the U.S. Census Bureau
and others. The all-day MAAX Summit is one the industry's largest annual
gatherings of African American marketing
Nielsen's sixth annual African-American consumer
report focuses on Millennials
17, 2016) Black Millennials are 11.5 million strong and leading a viral
vanguard that is driving African-Americans' innovative use of mobile
technology and closing the digital divide. Nielsen highlights this group
in a new report called "Young, Connected and Black: African-American
Millennials Are Driving Social Change and Leading Digital Advancement."
With $162 billion in buying power and undisputed cultural influence, Black
Millennials are using their power to successfully raise awareness of
RLJ Entertainment, AMC Networks form strategic
partnership for streaming services
17, 2016) RLJ Entertainment, the entertainment content distribution
company which owns and operates UMC (Urban Movie Channel), the first
urban-focused subscription streaming service, and Acorn TV, the premier
streaming service for British mystery and drama, has formed a strategic
partnership with AMC Networks. As part of the agreement, AMC Networks has
invested $65 million in the form of loans to RLJ Entertainment to
refinance the company's...
Interactive One names John Shelby Vice President of
Sales, Midwest-West Region
12, 2016) Interactive One, one of the leading digital destinations for
African American audiences, has announced the hiring of John Shelby as
the VP of Sales for the Midwest-West region. He comes to iOne from CBS
Interactive, where he worked on CBSNews.com and CBSN, the company's 24
hour live streaming product. "We are excited to welcome John to the
Interactive One team during...
Howard University announces School of Communications
to be named for Cathy Hughes
12, 2016) Howard University president, Dr. Wayne A. I. Frederick, recently
announced a multi-million dollar gift to its School of Communications from
Alfred C. Liggins III, President and CEO of Radio One, Inc. The
contribution was made through the Catherine L. Hughes and Alfred C.
Liggins III Foundation and establishes that the School will be named in
honor of Cathy Hughes, Radio One founder and Chairperson, and former
Howard University staff member. An official ceremony to announce the
naming of the "Cathy Hughes School of Communications" will be held on
Sunday, October 23...
William Garth, CEO of Chicago-based Citizen
Newspaper Group, dies at the age of 78
26, 2016) Longtime publisher, philanthropist and activist, William "Bill"
Garth, Sr., CEO of the Citizen newspaper chain in Chicago, died on Friday,
Sept. 23 from complications of diabetes at RML Specialty Hospital.
William Darrell Garth, Jr. said that funeral services and public memorial
will be announced soon. "Chicago lost a beacon for our community," said
his son, Darrell Garth in a statement. "He was a very savvy newspaperman
Keisha Brown named EVP of Lagrant and Chair of
agency's Health and Wellness Practice
15, 2016) Lagrant Communications (LC), a Los Angeles-based multicultural
integrated marketing communications agency, has named Keisha N. Brown
executive vice president and chair of its new Health and Wellness
Practice. In this position, Brown will drive creative solutions for all of
the agency's healthcare clients. LC has more than two decades of
healthcare experience working with clients...
Interactive One names Jamilah Lemieux Vice President
of News and Men's Programming
15, 2016) Interactive One announced the hiring of Jamilah Lemieux, as the
new Vice President of News and Men's Programming. The former Ebony Senior
Editor, both print and digital, is an award-winning writer and popular
public speaker on race and culture. Well known for her commanding social
media presence, Lemieux is considered a leading millennial intellectual
and pop culture critic. Lemieux joins iOne during a time of accelerating
growth, as the company expands...
Comcast and The Africa Channel to expand their
partnership with Video On Demand service
13, 2016) The Africa Channel (TAC) announced today it has expanded its
partnership with Comcast Cable in Video On Demand (VOD) content targeting
multicultural audiences. Comcast is the first provider to launch TAC on
VOD. Comcast's current Black Film & TV destination on Xfinity on...
The 19th Annual
Buying Power of
A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy
Target Market News
Click here to learn more and order a
print or digital copy today!