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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.

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Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumers issued by Nielsen, surveying more than 10,000...
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Black TV Ratings for Week of April 6 - 12 Black households showed continued loyalty to NCAA Championship basketball

Walton Isaacson joins young entrepreneurs with mentors for Scion's Motivatour

Essence announces campaign addressing concerns of 'Black Woman At Work'

South African Trevor Noah named next host for Comedy Central's 'The Daily Show'

Black Cable TV Ratings for Week of March 16 - 22 'Too Darn Hot Party' makes OWN the week's most watched cable network

Black TV Ratings for Week of March 16 - 22 'Empire' produces the largest ever Black audience for a prime time TV series at 71%

Starbucks presses ahead with USA Today on next phase of 'Race Together' initiative

Wells Fargo launches new targeted social media platform, The Untold Stories Collection

Carnival Corp. names Marie McKenzie Vice President of Global Destination Services

Nielsen's multicultural 'Super Consumer' report highlights market opportunities

Black Cable TV Ratings for Week of April 6 - 12 VH1's 'Love & Hip Hop' gets first No.1 spot on Top 25 for its fifth season

Black TV Ratings for Week of April 6 - 12 Black households showed continued loyalty to NCAA Championship basketball

Walton Isaacson names Kirsten Atkinson Vice President of Media and Branded Integration

Black Cable TV Ratings for Week of March 2 - 8 'Haves and the Have Nots' again gives OWN the No.1 cable show in black homes

Ebony magazine CEO says March issue missed due to rate dispute with advertisers

Black TV Ratings for Week of March 2 - 8 Empire's growth to more than nine million black viewers surprises the show's producer

Oprah Winfrey Network orders new episodes for its four Tyler Perry series

Walton Isaacson ad agency names Vida Cornelius EVP and Chief Creative Officer

Black media, business and civil rights groups take issue with Byron Allen's lawsuit, attacks

GlobalHue said to have lost assignment as AOR for Jeep advertising account

Toyota promotes two African-American executives among leadership changes

Nielsen: New opportunities to tap Black consumers found in fitness, finance areas

Dori J. Maynard, longtime champion of diversity in journalism, dies at age 56

Interactive One launches HB Studios to create original programming for online channel

Award-winning creative director puts different spin on young black men as 'statistics'

Mitzi Miller announces her departure as Ebony magazine editor-in-chief

Nissan is exclusive automotive sponsor for BET Awards broadcast in June

Click here for more recent news stories and our news archive


ASPiRE network announces exit of its first general manager Paul Butler

(May 16, 2015) Two years after Paul Butler was hired by Earvin "Magic" Johnson as ASPiRE's first general manager, the network has announced that they have parted company. On Friday, May 15, Johnson announced that Butler was leaving Aspire to "spend more time with his family...
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Black TV Ratings for Week of May 4 - 10
'Scandal,' NBA push ABC to fourth week as No.1 network in black homes

(May 16, 2015) ABC was able to hold on to its popularity with black TV viewers, thanks to the march towards the season finale of "Scandal" and the suspense of the NBA Playoffs. Both programs headed the chart of Top 25 shows for the first week of May. ABC was the most watched network with 11.7 million viewers for...
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Chicago memorial service announced for veteran media personality Ty Wansley

(May 12, 2015) Ty Wansley, who for 35 years was a successful broadcaster in Chicago and St. Louis, died on Wednesday, May 6 at Chicago's Northwestern Memorial Hospital from congestive heart failure. He was 63 years old. Wansley was a native of St. Louis, MO where he attended...
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UPTOWN Magazine to host first annual Uncorked Food & Wine Festival

(May 11, 2015) UPTOWN Magazine will host its first annual UPTOWN Uncorked Food and Wine Festival, July 30 - August 2, at Silverado Resort in Napa Valley, CA. The premier destination event will host more than 300 wine connoisseurs for a weekend of grand tastings, private vineyard tours, live music, comedy and more. Sponsored by Diageo Chateau & Estate Wines, Lexus...
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Fox is dropping 'American Idol,' and goes all in on 'Empire' and the black audience

(May 11, 2015) Prior to Monday's upfront presentation of its plans for the coming TV season, the
Fox Television Group announced that it is dropping "American Idol" in 2016 and is moving its newest midseason success, "Empire," to a return in the fall. It will also increase its schedule for the hip-hop drama to...
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Black Cable TV Ratings for Week of April 27 - May 3
Despite more NBA games on chart, Top 25 cable audience falls from previous week

(May 10, 2015) The NBA boosted its dominance over cable TV viewing in black households when compared to the previous week. Basketball-related programming captured 15 slots on the Top 25 chart, with a 20.1 million black viewers. That's up from the 12.4 million and 12 chart positions. Despite that popularity, non-NBA programs claimed the first...
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National Black MBA Association to hold 45th anniversary gala in Chicago June 12

(May 11, 2015) The National Black MBA Association will host its 45th Anniversary Gala Celebration on Friday, June 12, 2015 at the Hyatt Regency Chicago. Retired McDonald's CEO Don Thompson and Amy Hilliard (pictured), president of Fashion Fair Cosmetics will be honored at the Gala. During the 45th Anniversary Gala Celebration, the NBMBAA will...

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Black TV Ratings for Week of April 27 - May 3
ABC marks its third consecutive week as No.1 network in black households

(May 6, 2015) Since March Madness ended, taking with it CBS' lead on the Top 25 TV shows in black households, ABC has reigned at the top of the chart. Even though "Scandal" wasn't on the lineup for the last week of May, As ABC's "Grey's Anatomy" moves towards its season finale, its percent of households grows. With no episode of "Scandal" airing...
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Nielsen named to Diversity Inc.'s Top 50 firms for diversity for second consecutive year

(May 6, 2015) Nielsen has been named to DiversityInc.'s 2015 Top 50 Companies for Diversity ranking for the second consecutive year. Advancing eight spots from 2014, Nielsen was ranked number 42 this year. "Inclusion is a cornerstone of Nielsen's success around the world," said Mitch Barns, Chief Executive Officer, Nielsen...
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'Black Girl Magic,' a digital program from Essence, among Time Inc.'s new video offerings

(May 1, 2015) Time Inc. unveiled a number of new digital video programs during its NewFronts showcase last week. One of the new offerings, "Black Girl Magic," is a docu-series from Essence that highlights the lives of six teenage girls from diverse backgrounds. Directed by emerging African-American...
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Veteran film executive, Zola Mashariki expected to join BET Networks as EVP

(May 1, 2015) Zola Mashariki, an executive at Fox Searchlight, has reportedly been chosen by BET Networks to be its Executive Vice President of original programming. She will be based in Los Angeles and fills the opening created when Loretha Jones departed the network last September...
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A new focus for Chicago Defender includes changes in leadership and mission

(May 3, 2015) The Chicago Defender, the nation's oldest African-American owned newspaper, is marking its 110th anniversary by pumping new blood into fulfilling its mission. With a new executive team, the iconic paper is considering a number new avenues, according to a New York Times story, including the possibility of making the weekly free.
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Black Cable TV Ratings for Week of April 20 - 26
Blacks were 43% or more of the audience for week's first round of NBA Playoffs games 

(April 29, 2015) It's during the NBA Playoffs that the value of Black viewers to the success becomes clear. Black fans of the games were 48.5 percent of all of the viewers for all the first round games that aired on cable last week. Their presence ranged from 57 percent of the lowest rated match-up (Memphis vs. Portland on April 25th) to 43 percent of the most watched game (Golden State vs. New Orleans on April 20th). Black viewers were 48.5 percent of all the NBA games that made the..
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Washington Informer newspaper opens branded newsstand at Dulles Airport

(April 26, 2015) The Washington Informer, the District of Columbia-area newspaper, has added another benchmark as it celebrates its fiftieth anniversary. Travelers are already familiar with airport newsstands bearing the names of such media companies as CNN, MSNBC and the New York Times. The Washington Informer became only the...
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Black TV Ratings for Week of April 20 - 26
ABC beats back strong challenge from CBS to remain No.1 for the week  

(April 28, 2015) ABC served up a strong defense against the popularity of CBS's prime time programming to stave off relinquishing its No.1 status among Black TV viewers. "Scandal" again pulled in more than three million Black viewers overall, leading the way for an ABC sweep of the top five slots on the Top 25. Thanks to the "20/20" exclusive interview with Bruce Jenner, and...
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NBA to play first exhibition game on African continent August 1 in Johannesburg

(April 22, 2015) The National Basketball Association and the National Basketball Players Association announced that the NBA's first game in Africa will take place Aug. 1 at Ellis Park Arena in Johannesburg, South Africa. The announcement was made at a press conference in Johannesburg by NBA Africa Vice President and Managing Director Amadou Gallo Fall, Hon. Minister of Sport, Fikile Mbalula and U.S. Ambassador to South Africa Patrick S. Gaspard.

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Bounce's 'Mann & Wife' becomes most-watched original program in network's history

(April 22, 2015) The second episode of the new Bounce TV original series "Mann & Wife" earned the distinction of increased viewership over its series premiere episode to become Bounce's most-watched original to date. The second episode which aired on Tuesday, April 14 at 9:00 p.m. (ET) delivered 268K households (+3% vs. series premiere), 168K adults 25-54 (+35%) and 127K women 25-54 (+35%). The show  reached 1.3 million total viewers...
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Black Cable TV Ratings for Week of April 13 - 19
OWN network reclaims No.1 spot on Top 25 cable chart with 'If Lovin' You Is Wrong'

(April 22, 2015) After just one week's absence at the No.1 spot on the Top 25 Black Cable TV Ratings, Tyler Perry's OWN network drama, "If Loving You Is Wrong" returned to the top of the chart. The show drew two million black viewers overall, even while competing head-to-head Tuesday night with BET's "Being Mary Jane." Like the Top 25 TV shows...
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Black TV Ratings for Week of April 13 - 19
'Scandal' audience builds to three million as drama heads into season finale

(April 22, 2015) With just two episodes left to the season, "Scandal" drew three million Black viewers catching up on the latest details of Olive Pope and company. It was the strongest overall showing by any show on the Top 25 during the third week of April, and one of only 12 shows to claim at least million Black viewers...
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A black academic explains Black Twitter, what it is and what it isn't

(April 20, 2015) A feature story in The Atlantic magazine tackles the growing influence of how Blacks use Twitter for communications, engagement and enacting change. Entitled "The Truth About Black Twitter," writer Donovan Ramsey talks with journalism professor Meredith Clark (pictured), at the Mayborn School of Journalism at the University of North Texas, about her study of the social media phenomenon...
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NAMIC to honor emerging executives at Next Generation Leaders Awards in Chicago

(April 20, 2015) The National Association for Multi-ethnicity in Communications (NAMIC), has announced thewinners of the 2015 Next Generation Leaders Awards.  Honoring emerging executives for their professional achievements, and their efforts in fostering multi-ethnic diversity, the Next Generation Leaders Awards will be presented during the NAMIC Annual Awards Breakfast in Chicago on May 7 as part of INTX: The Internet & Television Expo....
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Lexus' Verses and Flow Scholarship is accepting applications from HBCU students

(April 20, 2015) Lexus is proud to announce the 2015 Lexus Verses and Flow Scholarship is now accepting applications through Sept. 4, 2015. Presented in partnership with ten of the nation's Historically Black Colleges and Universities, two students per institution will each be awarded a $5,000 scholarship...
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