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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.


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Chicago, IL 60604
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RECENT NEWS STORIES

Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumers issued by Nielsen, surveying more than 10,000...
Story continued...

Black business leaders expand campaign of free tickets for students to see 'Selma'

Black Cable TV Ratings for Week of January 5 - 11 OWN's 'Have, Have Nots' wins tight race for week's most watched cable show

Black TV Ratings for Week of January 5 - 11 Record-breaking debut for 'Empire' pushes Fox to No. 2 network in black homes

Sister 2 Sister magazine ceases printing, will focus on development of Website

Intel initiative to encourage diversity in technology is backed with $300 million fund

McDonald's USA announces new brand vision focused on 'a little more lovin'

Interactive One acquires Russell Simmons' GlobalGrind to reach more Millennials

BET Networks promotes Stephen Hill to new post of President of Programming

Leslie Wingo elevated to President and CEO of Sanders\Wingo advertising agency

PepsiCo furthers commitment to Marcus Graham Project as sponsor of boot camp

Walton Isaacson named by Macy's as ad agency for its multicultural marketing

Rev. Jesse Jackson releases remarks made before Microsoft shareholders meeting

Black TV Ratings for Week of November 3 - 9 Gap between blacks watching 'Scandal' and Sunday Night Football got bigger

Bounce TV debuts third season of its stand-up comedy series 'Off The Chain' tonight

Black Enterprise assigns new roles to senior executives Dingle and Edmond

The 15th annual MAAX Summit to unveil five new African-American research studies

PBS names former BET exec Marie Nelson Vice President, News & Public Affairs

Washington Informer marks its 50th anniversary with video series, '50 Influencers'

BET founder Bob Johnson returns to media business with Urban Movie Channel


Click here for more recent news stories and our news archive

 

THE LATEST NEWS
CEO Don Thompson, marketing director Rob Jackson exit McDonald's

(January 29, 2015) In announcing his retirement as President and Chief Executive Officer of McDonald's Corporation, Don Thompson (left) said in a statement that "there is a time and season for everything." The Board of Directors of the restaurant giant apparently agreed, as a wave of restructuring was also instituted with layoffs taking place in its African American Marketing unit...

Story continued...

Black TV Ratings for Week of January 12 - 18
Six million Black viewers for Fox's 'Empire' keeps drama at No.1 on the Top 25

(January 22, 2015) In its second week as the newest entry on the Fox network, "Empire" attracted an even larger audience than in its debut week. The Wednesday prime time drama had a 13 percent increase among all Black viewers, for a total of 6.3 million. Black viewers were 61 percent of the total...
Story continued...

'The Nightly Show with Larry Wilmore' has solid debut on Comedy Central

(January 21, 2015) In his debut on Monday, Jan. 19th as the only African-American hosting a late-night TV show, Larry Wilmore attracted a very respectable 963,000 viewers, according to Nielsen. That means that the new entry on the Comedy Central cable channel was able to hold to 79 percent of the 1.2 million viewers that watched hit lead-in show, "The Daily Show with Jon Stewart...
Story continued...

Black business leaders expand campaign of free tickets for students to see 'Selma'

(January 19, 2015) An additional 12 locations have joined the growing movement led by African-American business leaders to raise funds for students across the country to see the Academy Award-nominated film "SELMA" for free, expanding the first-of-its-kind campaign to 25 locations nationwide...
Story continued...


Black Cable TV Ratings for Week of January 5 - 11
OWN's 'Have, Have Nots' wins tight race for week's most watched cable show

(January 15, 2015) Tyler Perry's "Have and the Have Not's" took the OWN network to a solid win with Black cable viewers. For the first week of the New Year, the show took No.1 on the Top 25 with 2.8 total black viewers. OWN notched four entries on the week's Top 25 and earned the distinction of most watched cable network in...
Story continued...

Black TV Ratings for Week of January 5 - 11
Record-breaking debut for 'Empire' pushes Fox to No. 2 network in black homes

(January 15, 2015) The much-anticipated premiere of the Fox network's newest series, "Empire," delivered record-setting audience numbers. The Wednesday night hip-hop drama attracted a total viewership of 9.9 million, 57 percent (or 5.6 million) of which were Black. That makes "Empire" the highest-rated series debut for a network since...
Story continued...

Sister 2 Sister magazine ceases printing, will focus on development of Website

(January 15, 2015) Sister 2 Sister, the national entertainment magazine focused on the interests of black women, has announced that it is ceasing publication of its magazine following 26 years of regular issues. Publisher and founder, Jamie Foster Brown told Target Market News that the company has filed for protection from its creditors...
Story continued...

Intel initiative to encourage diversity in technology is backed with $300 million fund

(January 6, 2015) Today at the Consumer Electronics Show in Las Vegas, Intel Corporation today announced a broad, new Diversity in Technology initiative, which includes a $300 million investment to encourage more diversity at Intel and within the technology industry at large. Brian Krzanich, Intel CEO, who made the announcement, acknowledged a recent confluence of events related to under-represented minorities and...
Story continued...

McDonald's USA announces new brand vision focused on 'a little more lovin'

(January 5, 2015) McDonald's has unveiled a new brand vision supported by the belief that a little more lovin' can change a lot. The restaurant giant is reigniting its famous tagline -- "I'm lovin' it" -- by introducing a new platform that puts more focus on lovin'. "This new focus will inspire everything we do moving forward, from advertising and marketing to how...

Story continued...

Interactive One acquires Russell Simmons' GlobalGrind to reach more Millennials

(December 18, 2014) Interactive One, the number one online platform for the African American and New Urban community, announced today that it has acquired GlobalGrind, founded by Russell Simmons. Details of the transaction were not disclosed. This acquisition comes on the heels of iOne's existing sales, content, technology, product and marketing partnership with...
Story continued...

BET Networks promotes Stephen Hill to new post of President of Programming


(December 18, 2014) BET Networks today announced that it has appointed Stephen Hill as President of Programming. In this newly created position, Hill will lead the Original Programming, Music Programming & Specials, and the BET News teams responsible for creating, developing, and producing programming across BET. He will report to Debra L. Lee, the Chairman and CEO of BET Networks, and will continue to...
Story continued...

Leslie Wingo elevated to President and CEO of Sanders\Wingo advertising agency
 
(December 14, 2014) Sanders\Wingo Advertising, one of the nation's leading African-American owned advertising agencies, announced that effective January 1, 2015, Bob Wingo will become Chairman of the Board of the agency and Leslie Wingo will assume the position of President/CEO.
Story continued...


PepsiCo furthers commitment to Marcus Graham Project as sponsor of boot camp

(December 13, 2014) PepsiCo Americas Beverages has announced that it will be the 2015 sponsor of the Marcus Graham Project's iCR8 boot camp, a summer-long experiential learning program that providing exposure to advertising and marketing leaders. Applications to the iCR8 Summer Boot Camp are due January 11, 2015 and can be found on...
Story continued...


Walton Isaacson named by Macy's as ad agency for its multicultural marketing
 
(December 10, 2014) Macy's has named Walton Isaacson as its marketing agency focused on multicultural consumers. Effective immediately, Walton Isaacson will have responsibility for thought leadership and strategic direction relating to Macy's multicultural initiatives including quarterly activation ideas to engage multicultural consumers.
Story continued...

Rev. Jesse Jackson releases remarks made before Microsoft shareholders meeting

(December 10, 2014) The Rev. Jesse L. Jackson, Sr., head of the Rainbow PUSH Coalition, continued his recent efforts to bring more diversity to the nation's top technology companies by delivering remarks at last week's annual shareholders meeting of Microsoft in Bellevue, Washington. Prior to the shareholders' Jackson met with new Microsoft CEO, Satya Nadella, who is Indian-born, and Chairman John Thompson, who is African-American. Also in attendance...

Story continued...


 

 














 

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