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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.


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RECENT NEWS STORIES

Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumers issued by Nielsen, surveying more than 10,000...
Story continued...

Carnival Corp. names Marie McKenzie Vice President of Global Destination Services

Nielsen's multicultural 'Super Consumer' report highlights market opportunities

Black Cable TV Ratings for Week of April 6 - 12 VH1's 'Love & Hip Hop' gets first No.1 spot on Top 25 for its fifth season

Black TV Ratings for Week of April 6 - 12 Black households showed continued loyalty to NCAA Championship basketball

Walton Isaacson names Kirsten Atkinson Vice President of Media and Branded Integration

Black Cable TV Ratings for Week of March 2 - 8 'Haves and the Have Nots' again gives OWN the No.1 cable show in black homes

Ebony magazine CEO says March issue missed due to rate dispute with advertisers

Black TV Ratings for Week of March 2 - 8 Empire's growth to more than nine million black viewers surprises the show's producer

Oprah Winfrey Network orders new episodes for its four Tyler Perry series

Walton Isaacson ad agency names Vida Cornelius EVP and Chief Creative Officer

Black media, business and civil rights groups take issue with Byron Allen's lawsuit, attacks

GlobalHue said to have lost assignment as AOR for Jeep advertising account

Toyota promotes two African-American executives among leadership changes

Nielsen: New opportunities to tap Black consumers found in fitness, finance areas

Dori J. Maynard, longtime champion of diversity in journalism, dies at age 56

Interactive One launches HB Studios to create original programming for online channel

Award-winning creative director puts different spin on young black men as 'statistics'

Mitzi Miller announces her departure as Ebony magazine editor-in-chief

Nissan is exclusive automotive sponsor for BET Awards broadcast in June

Black TV Ratings for Week of February 16 - 22 Fox's 'Empire' passes the eight million mark; 'Oscars' lift ABC to week's top network

Dori J. Maynard, longtime champion of diversity in journalism, dies at age 56

Interactive One launches HB Studios to create original programming for online channel

Award-winning creative director puts different spin on young black men as 'statistics'

Mitzi Miller announces her departure as Ebony magazine editor-in-chief

Black TV Ratings for Week of February 9 - 15 Audience for Fox's 'Empire' now bigger than 'Scandal' and 'Murder' combined

Carol H. Williams agency unveils campaign for ComEd effort on STEM awareness

Cafe Mocha airs 'Celebrate Her' radio vignettes for Black History Month

Ad industry veteran, co-founder of Lockhart & Pettus agency, passes at age 81

Al Anderson, an African-American marketing pioneer and activist, dies at the age of 72

Black Cable TV Ratings for Week of February 2 - 8 For third week, OWN's 'Haves and the Have Nots' is No.1 cable show in black homes

Lexus rolls out new GS F model at Chicago Auto Show with an eye towards black car buyers

Burrell Communications launches a social initiative, 'Black Is Human,' with video series

Black TV Ratings for Week of February 2 - 8 Fox's 'Empire' audience continues to climb after four consecutive weeks

UWG agency announces executive appointments for Greg Edwards, Matilda Ivey

Oprah Winfrey and Ava DuVernay creating original drama series for OWN Network

Click here for more recent news stories and our news archive

 

THE LATEST NEWS
NBA to play first exhibition game on African continent August 1 in Johannesburg

(April 22, 2015) The National Basketball Association and the National Basketball Players Association announced that the NBA's first game in Africa will take place Aug. 1 at Ellis Park Arena in Johannesburg, South Africa. The announcement was made at a press conference in Johannesburg by NBA Africa Vice President and Managing Director Amadou Gallo Fall, Hon. Minister of Sport, Fikile Mbalula and U.S. Ambassador to South Africa Patrick S. Gaspard.

Read more

Bounce's 'Mann & Wife' becomes most-watched original program in network's history

(April 22, 2015) The second episode of the new Bounce TV original series "Mann & Wife" earned the distinction of increased viewership over its series premiere episode to become Bounce's most-watched original to date. The second episode which aired on Tuesday, April 14 at 9:00 p.m. (ET) delivered 268K households (+3% vs. series premiere), 168K adults 25-54 (+35%) and 127K women 25-54 (+35%). The show  reached 1.3 million total viewers...
Read more

Black Cable TV Ratings for Week of April 13 - 19
OWN network reclaims No.1 spot on Top 25 cable chart with 'If Lovin' You Is Wrong'

(April 22, 2015) After just one week's absence at the No.1 spot on the Top 25 Black Cable TV Ratings, Tyler Perry's OWN network drama, "If Loving You Is Wrong" returned to the top of the chart. The show drew two million black viewers overall, even while competing head-to-head Tuesday night with BET's "Being Mary Jane." Like the Top 25 TV shows...
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Black TV Ratings for Week of April 13 - 19
'Scandal' audience builds to three million as drama heads into season finale

(April 22, 2015) With just two episodes left to the season, "Scandal" drew three million Black viewers catching up on the latest details of Olive Pope and company. It was the strongest overall showing by any show on the Top 25 during the third week of April, and one of only 12 shows to claim at least million Black viewers...
Read more

A black academic explains Black Twitter, what it is and what it isn't

(April 20, 2015) A feature story in The Atlantic magazine tackles the growing influence of how Blacks use Twitter for communications, engagement and enacting change. Entitled "The Truth About Black Twitter," writer Donovan Ramsey talks with journalism professor Meredith Clark (pictured), at the Mayborn School of Journalism at the University of North Texas, about her study of the social media phenomenon...
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NAMIC to honor emerging executives at Next Generation Leaders Awards in Chicago

(April 20, 2015) The National Association for Multi-ethnicity in Communications (NAMIC), has announced thewinners of the 2015 Next Generation Leaders Awards.  Honoring emerging executives for their professional achievements, and their efforts in fostering multi-ethnic diversity, the Next Generation Leaders Awards will be presented during the NAMIC Annual Awards Breakfast in Chicago on May 7 as part of INTX: The Internet & Television Expo....
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Lexus' Verses and Flow Scholarship is accepting applications from HBCU students

(April 20, 2015) Lexus is proud to announce the 2015 Lexus Verses and Flow Scholarship is now accepting applications through Sept. 4, 2015. Presented in partnership with ten of the nation's Historically Black Colleges and Universities, two students per institution will each be awarded a $5,000 scholarship...
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Black Cable TV Ratings for Week of April 6 - 12
VH1's 'Love & Hip Hop' gets first No.1 spot on Top 25 for its fifth season

(April 15, 2015) Celebrating it's fifth year as VH1's highest rated docu-drama series, "Love & Hip Hop" took its first No.1 spot for the season on the Top 25 cable chart. While drawing significantly fewer viewers than did OWN's "Have and the Have Nots," L&HH is helped by being shown twice on Monday nights, before and after "Black Ink Crew..."
Read more

Black TV Ratings for Week of April 6 - 12
Black households showed continued loyalty to NCAA Championship basketball

(April 14, 2015) The NCAA enjoyed another record-setting televised journey on the Road to the Final Four. The title championship game between Duke and Wisconsin attracted 3.882 million total black viewers, making them 13.7 percent of the total TV audience and 18 percent greater than the total black viewership for last year's final game...
Read more

Walton Isaacson joins young entrepreneurs with mentors for Scion's Motivatour

(April 13, 2015) The ad agency Walton Isaacson put a new twist on "the elevator pitch" by selecting 14 millennial entrepreneurs to convince a group of celebrity mentors to lend their expertise to their dream businesses. The pitch takes place in a Scion as part of the agency's Motivatour. Over the last month 14 millennial entrepreneurs...
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Essence announces campaign addressing concerns of 'Black Woman At Work'

(April 10, 2015) Essence, the leading media company targeting interests of African-American women, has announced an initiative to focus on "Black Women At Work." The campaign will use findings revealed in a study commissioned from the Added Value Cheskin research firm...
Read more

South African Trevor Noah named next host for Comedy Central's 'The Daily Show'

(March 30, 2015) Comedy Central announced today that Trevor Noah, the 31-year-old comedian from South Africa, will be Jon Stewart's successor on "The Daily Show." A date was not announced for his debut. An occasional contributor to Stewart's program since last year, Noah has hosted a late-night show in South Africa. He perhaps best-known to most American TV viewers for his...
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Black Cable TV Ratings for Week of March 16 - 22
'Too Darn Hot Party' makes OWN the week's most watched cable network

(March 26, 2015) OWN and Tyler Perry decided to celebrate their winning collaboration on "Love Thy Neighbor," "For Better or Worse," "The Haves and the Have Nots" and "If Loving You is Wrong" with the successful "Too Darn Hot Party" special. The show gave the network another winner in its line-up during the third week of March and the star-filled program held on to 1.6 million of its lead-in audience...
Read more

Black TV Ratings for Week of March 16 - 22
'Empire' produces the largest ever Black audience for a prime time TV series at 71%

(March 24, 2015) What may be most remarkable -- and unspoken -- about the historic first season finale of Fox's "Empire" is that if not a single white viewer had ever tuned in, the show's Black audience alone would have ranked it as last week's No.6 show in the nation. Total white viewership for the hip-hop drama never exceeded 39% for any episode, and dropped to...
Read more

Starbucks presses ahead with USA Today on next phase of 'Race Together' initiative

(March 22, 2015) Following the controversial launch of its "Race Together" initiative to encourage conversations among customers and workers about ethnic diversity, Starbucks CEO, Howard Schultz announced the next step in an open letter to the company's employees and partners. Starbucks and USA TODAY will jointly publish more than two million national inserts and stand alone specials entitled "Race Together." A digital hub...
Read more

Wells Fargo launches new targeted social media platform, The Untold Stories Collection


(March 20, 2015) Wells Fargo & Company has launched The Untold Stories Collection, a social media movement dedicated to sharing personal stories that define what it means to be African American. The program leverages the reach, power and influence of social media to provide an intimate look into the African American experience...
Read more

Carnival Corp. names Marie McKenzie Vice President of Global Destination Services

(March 20, 2015) Carnival Corporation, the world's largest travel and leisure company, has announced that Marie McKenzie has been named vice president of global destinations services and sourcing, a new role and function for the company. As part of this new function, McKenzie will...
Read more

Nielsen's multicultural 'Super Consumer' report highlights market opportunities

(March 19, 201) With multicultural consumer spending in the United States today at $3.4 trillion, this "super consumer" group has tremendous impact on U.S. mainstream culture, according to a Nielsen report released today. The report, The Multicultural Edge: Rising Super Consumers, identifies multicultural consumers as the most dynamic and fasting growing segment of the U.S. consumer economy...
Read more

Walton Isaacson names Kirsten Atkinson Vice President of Media and Branded Integration

(March 17, 2015) Kirsten Atkinson has joined Walton Isaacson as VP of Media and Branded Integration, a new position, effective immediately. Atkinson, who has over 15 years of advertising experience across package goods, technology, beer and automotive, was previously with Team One where she served as a Media Director. In her new position she reports to the agency's co-founders..
Read more

Black Cable TV Ratings for Week of March 2 - 8
'Haves and the Have Nots' again gives OWN the No.1 cable show in black homes 

(March 17, 2015) Holding on to its weeks-long title of most watched cable show in Black households, "The Haves and the Have Nots" on the OWN network remained No.1 on the Top 25. The show has consistently drawn 2.5 million viewers, beating out its nearest competitor, Bravo's "Real Housewives of Atlanta...
Read more

Ebony magazine CEO says March issue missed due to rate dispute with advertisers

(March 15, 2015) For what is believed to be only the second time in its 69-year history, Ebony magazine unexpectedly missed the release of a monthly scheduled issue. The March 2015 edition has been re-dated "March-April" as a result, said Johnson Publishing Co. executives, of a dispute with some advertisers over their contracts. News of the missed issue first appeared Friday, March 13th in Journal-isms column by Richard Prince on MIJE.org...
Read more

Black TV Ratings for Week of March 2 - 8
Empire's growth to more than nine million black viewers surprises the show's producer

(March 12, 2015) Fox's "Empire" continues to make TV history. After passing the nine million mark last week in the number of Black TV viewers, the Wednesday night drama added nearly another half million viewers in the first week of March. That makes seven consecutive weeks of continuous audience growth, and the first time that such an increase can be credited to Black households...
Read more...
 

 

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