Search the Archives of Target Market News

Click here for recent stories and our news archive


Want more news on African-American media, marketing and research as it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.

Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media.


The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.

Published daily by Target Market News
228 S. Wabash Ave, Suite 405
Chicago, IL 60604
Tel. 312-408-1881

Ken Smikle - Editor and Publisher



Report from Nielsen highlights growth and affluence of African-American households

(September 17, 2015) Today, Nielsen released "Increasingly Affluent, Educated and Diverse: African-American Consumers -- The Untold Story."  The report was released at a press conference during the Congressional Black Caucus Foundation's 45th Annual Legislative Conference in Washington, D.C. This new report, the fifth in Nielsen's Diverse Intelligence Series, contains insights about affluent Black consumers with annual household incomes of $75,000...
Read more

TV One appoints Donyell Kennedy McCullough Senior Director of Casting

NNPA's new chair lays out aggressive agenda for Black newspapers to 'flex our muscles'

Washington Informer publisher Denise Rolark Barnes elected NNPA chair

Kierma Mayo and Kyra Kyles head Johnson Publishing's new editorial team

Intel launches new fund with $125 million to invest in women, minority entrepreneurs

Real Times Media names Lorraine Cochran general manager of Atlanta market operations

Former GlobalHue exec heads OneX, new branded content studio at Radio One

Retailer Barnes & Noble to collaborate with 17th annual Harlem Book Fair July 14-16

Black Cable TV Ratings for Week of May 25 - 31 NBA Semifinals games, programming set a record at 42% of Top 25 cable viewers

Black TV Ratings for Week of May 25 - 31 Memorial weekend viewing drops, top TV shows post less than a million black viewers

Congressman Johnson wins push for Dept. of Defense report on minority ad spending

Chicago Crusader newspaper and publisher Dorothy Leavell mark 75th anniversary

HUD settlement in Associated Bank lawsuit includes $1.4 million in advertising

Interactive One re-launching flagship sites with new content, offerings for advertisers

Univision's purchase of The Root marks firm's second move into African-American media

Two Tyler Perry dramas returning to OWN for summer season beginning in June

Black Cable TV Ratings for Week of May 4 - 10 Second week of NBA semifinals drops more than 16 percent among black viewers

ASPiRE network announces exit of its first general manager Paul Butler

Black TV Ratings for Week of May 4 - 10 'Scandal,' NBA push ABC to fourth week as No.1 network in black homes

Chicago memorial service announced for veteran media personality Ty Wansley

Two black women auto execs open TALA, The Allen Lewis Agency, in Detroit

Tyler Perry dramas returning to OWN for summer season beginning in June

Black Cable TV Ratings for Week of May 4 - 10 Second week of NBA semifinals drops more than 16 percent among black viewers

ASPiRE network announces exit of its first general manager Paul Butler
Black TV Ratings for Week of May 4 - 10 'Scandal,' NBA push ABC to fourth week as No.1 network in black homes
Chicago memorial service announced for veteran media personality Ty Wansley

Click here for more recent news stories and our news archive


Comcast appoints Janet Uthman V.P. for Inclusion and Multicultural Marketing

(October 7, 2015) Comcast announced today that Janet Uthman has been named Vice President of Inclusion and Multicultural Marketing for the company's Northeast Division. In this new role, Uthman will be responsible for the planning and execution of diversity and inclusion efforts and multicultural marketing strategy across the Division's footprint, which consists of...
Read more

Fifth Third Bank to pay $21.5 mil in Federal auto lending and credit card discrimination case

(October 1, 2015) The Consumer Financial Protection Bureau has announced two separate actions against Fifth Third Bank, for discriminatory auto loan pricing and for illegal credit card practices. The joint CFPB and Department of Justice (DOJ) enforcement action requires Fifth Third to change its pricing and compensation system to minimize the risks of discrimination, and to pay $18 million to harmed African-American and Hispanic borrowers...
Read more

True Star Foundation founders launch True Access, a youth-oriented marketing firm

(October 4, 2015) The founders and leaders of the True Star Foundation, a non-profit specializing in content creation for youth-oriented media,  have launched True Access, a marketing strategy group providing career opportunities for youth in marketing while delivering youth targeted insights, campaigns and creative development to brands and other agencies...
Read more

UniWorld Group releases new insights on the mindsets on multicultural consumers

(September 30, 2015) A new white paper, titled "Both Head and Heart," will be unveiled during Advertising Week XII Sept. 28 - Oct. 2 in New York City. The paper will be presented by Monique L. Nelson, Chair and CEO, UWG, one of the country's leading multicultural agencies, and Jeff Yang, SVP, Multicultural Consulting Lead, The Futures Company, a strategic insight and innovation consultancy. "Both Head and Heart" looks at marketing strategies designed to broadly connect with diverse audiences and the subsequent emergence of "Total Market."

Read more

Black Cable TV Ratings for Week of September 21 - 27
OWN has record-breaking week to cap off the best quarter in the network's history

(September 30, 2015) The OWN Network is on a roll and it's performance on the latest Top 25 cable chart is indicative of its recent soaring ratings. For the last week of September, it claimed two of the most watched cable shows, "Have And The Have Nots" and "If Loving You Is Wrong." Both easily beat out ESPN's Monday Night Football...
Read more

Chevrolet, Rainbow PUSH team up on national campaign providing financial literacy

(September 30, 2015) Rainbow PUSH Coalition and Chevrolet have teamed up to host a series of workshops designed to educate African American consumers on financial literacy. "Chevrolet has a long-standing relationship with the African American community," said Paul Edwards, U.S. vice president, Chevrolet Marketing..
Read more

Black TV Ratings for Week of September 21 - 27
'Empire,' 'Rosewood,' 'Scandal, and 'Murder' push Sunday Night Football to No.4

(September 29, 2015) The season debut of Fox's historic hit "Empire" again knocked the former perennial No.1 show, NBC's "Sunday Night Football" out of first place on the Top 25 chart. But the hip-hop drama wasn't along. This season a fourth show joins with ABCs "Scandal" and "How To Get Away with Murder" as tacklers of the NFL. Fox's new crime drama, "Rosewood...
Read more

Hyundai, radio's Cafe Mocha partner on 'Salute Her' campaign saluting women of color

(September 16, 2015) Celebrating its fifth anniversary, the nationally syndicated radio show Cafe Mocha has joined forces with Hyundai Motor America to launch the campaign, Salute Her presented by Hyundai: New Thinking, New Possibilities. With a mission to salute and reward women who are demonstrating new ways of thinking and creating new possibilities in their communities...
Read more

BMW to pay $1.6 Mil and offer jobs to settle Federal race discrimination lawsuit

(September 18, 2015) The U.S. District Court for the District of South Carolina entered a consent decree ordering BMW Manufacturing Co., LLC to pay $1.6 million and provide job opportunities to alleged victims of race discrimination as part of the resolution of a lawsuit filed by the U.S. Equal Employment Opportunity Commission (EEOC). The lawsuit, filed by EEOC alleged that BMW excluded African-American logistics workers from...
Read more

Report from Nielsen highlights growth and affluence of African-American households

(September 17, 2015) Today, Nielsen released "Increasingly Affluent, Educated and Diverse: African-American Consumers -- The Untold Story."  The report was released at a press conference during the Congressional Black Caucus Foundation's 45th Annual Legislative Conference in Washington, D.C. This new report, the fifth in Nielsen's Diverse Intelligence Series, contains insights about affluent Black consumers with annual household incomes of $75,000...
Read more

Kizart Media Partners wins bid for 50,000 Watt FM station license in Cleveland, Miss.

(September 16, 2015) Sherman K. Kizart, founder and managing director of Kizart Media Partners, Inc., has announced that his company has the winning bid for the C-2 license for a 50,000 Watt Radio Station in his hometown of Cleveland, Mississippi. Kizart is considered an advertising and broadcasting guru whose national media and sales consulting firm is located in Chicago, Illinois...
Read more

RLJ Entertainment acquires rights to Nina Simone film set for December release

(September 11, 2015) RLJ Entertainment has acquired all North American rights to the highly anticipated film NINA, based on the life of legendary American singer-songwriter Nina Simone. With first time writer-director Cynthia Mort, the film stars Zoe Saldana (Avatar, Guardians of the Galaxy) and David Oyelowo (Selma, The Butler). NINA will be released in theaters in December 2015 under RLJ Entertainment, which was founded by Robert L. Johnson...
Read more

Black Cable TV Ratings for Week of Aug. 31 - Sept. 6
OWN's 'Haves & Have Nots' beats VH1's 'Love & Hip Hop' to regain week's No.1

(September 10, 2015) After conceding the top spot for one week, Tyler Perry's "The Haves and the Have Nots" returned as the week's No.1 cable show in black households. It has held the position for four of the past five weeks, this time winning by the narrowest of margins...
Read more

Black TV Ratings for Week of Aug. 31 - Sept. 6
'The Carmichael Show,' NBC's summer winner, reaches No.1 with black viewers

(September 9, 2015) NBC has found a long-needed success with black audiences with the summer comedy, "The Carmichael Show." The show's Wednesday night premiere on Aug. 26 featured back-to-back episodes, both of which pulled one million-plus black viewers. The show repeated that performance in the first week of September, giving star, writer and executive producer Jerrod...
Read more

The Power of Urban Radio Forum and NABOB again partner for annual conference

(September 9, 2015) The NABOB 39th Annual Fall Broadcast Management Conference and 15th Power of Urban Radio Forum will take place October 7-8, 2015 at the Washington Marriott Georgetown, 1221 22nd St NW, Washington, DC. "This promises to be the most impactful Power of Urban Radio Forum yet. We bring together a powerful lineup of national leading advertisers, media agencies, broadcast owners and executives for...
Read more

Production begins on BET scripted series, 'Zo Ever After' for premiere January 2016

(September 2, 2015) BET Networks announced that production on its new scripted series, "Zoe Ever After", starring the Grammy Award winning artist Brandy Norwood, is underway in Atlanta, GA.  "Zoe Ever After" comes from executive producers Debra Martin Chase, Danny Rose, Scooter Braun, executive producer/writer Erica Montolfo-Bura and co-executive producers Brandy Norwood and Elaine Aronson. The BET Networks production is slated to premiere in January 2016...
Read more

Study: CEOs and CMOs differ on need to focus on multicultural marketing strategies

(September 1, 2015) Multicultural marketing strategies have become increasingly important to brands. But a new poll from the Chief Marketing Officer (CMO) Council and Geoscape reveals that while 67 percent admit that the CMO has a high level of buy-in and support for multicultural efforts, 55 percent admit that the CEO does not share that opinion, failing to fully support initiatives...
Read more

Toyota partners with Rainbow PUSH Excel to invest in Jesse Jackson Fellow Scholars

(August 31, 2015) Toyota is partnering with Rainbow PUSH Excel to provide $75,000 scholarships to ten deserving engineering and business college students through the Jesse L. Jackson, Sr. Fellows Scholarships. "The scholarship recipients were selected from hundreds of applicants," said Simon Nagata, chief administrative officer, Toyota North America...

Read more

LAGRANT Communications marks its 25th year as a leading marketing communications firm

(August 28, 2015) LAGRANT COMMUNICATIONS, a multicultural integrated marketing communications firm, celebrated 25 years in business on September 1, 2015. Since its opening in 1990, LC's expertise and services have supported clients in developing culturally relevant and sensitive advertising, marketing and public relations campaigns that target the African American, Hispanic and LGBT Consumer Markets...

Read more

Pew study finds attitudes differ with how Blacks and Whites use cell phones

(August 26, 2015) The Pew Research Center has released a new study that explores attitudes about the use of cell phones in public settings. It's clear from the findings that differences on the how and when to use cell phones are often a matter of age. But the Pew study also revealed that African-Americans as a user group don't always agree with the conventional wisdom...

Read more

Lorenzo Brown, president and managing editor of Sister 2 Sister magazine passes at 73

(August 25, 2015) After a long battle against cancer, Dr. Lorenzo Brown, president and managing editor of Sister 2 Sister magazine, died August 21 at 73. He was also the husband of the magazine's publisher, Jamie Foster Brown. The publication, founded in 1988 as a family-owned business that included their two sons, Randall and Russell. It was one of the nation's most widely read celebrity monthlies. The magazine discontinued its print version last year in favor of its Website,

A memorial service celebrating his life will be held on Monday, August 31 at First Baptist Church of Glenarden, 3600 Brightseat Road, Landover,MD 20785, 301-583-1790. Doors will open at 6:00 pm and services begin at 7:00 pm.
Read more

Target Corp. to pay $2.8 Million to resolve EEOC race and sex discrimination finding

(August 25, 2015) Retail giant, Target Corporation, headquartered in Minneapolis, has agreed to pay $2.8 million to resolve a Commissioner's charge of discrimination which was investigated in the Minneapolis Area Office of the U.S. Equal Employment Opportunity Commission. Based on the investigation, EEOC found reasonable cause to believe that three employment assessments formerly used by Target disproportionately...
Read more

Rainbow PUSH 16th  annual Automotive Summit set to convene hundreds in Detroit

(August 25, 2015) The Rainbow PUSH Automotive Project, an initiative of the Citizenship Education Fund, will hold its 16th Annual Global Automotive Summit on Friday, October 9th at the MGM Grand in Detroit, Michigan. The theme of this year's gathering is "Shifting Into High Gear: Commitment, Access and Accountability." The Summit focuses on inclusion for ethnic minorities in the areas of supplier diversity, human resources, advertising and marketing, technology, professional services and dealers. It is the only...

Read more

Federal judge re-instates Byron Allen's $20 billion lawsuit against Comcast, Time Warner

(August 20, 2015) Federal Judge Terry Hatter, who two weeks ago dismissed a lawsuit filed by Byron Allen's Entertainment Studios Networks, Inc. and the National Association of African-American Owned Media against Time Warner and Comcast, today issued a ruling re-admitting the complaint. Judge Hatter's earlier dismissal ruled that the Plaintiffs had failed to allege a claim for...

Read more

'Straight Outta Compton' finishes opening weekend with a record-setting $60.2 million

(August 17, 2015) The opening weekend for the rap bio drama, "Straight Outta Compton," surpassed Universal Picture' expectations and those of the co-producers, the original members of the group N.W.A., Dr. Dre and Ice Cube. At an estimated $60.2 million the film ranks this summer's biggest box office winner, the fifth biggest August opening of all-time, and the biggest take by an R-rated film in...
Read more

Black Cable TV Ratings for Week of August 3 - 9
'Haves & Have Nots' draws twice as many black viewers as Republican Presidential debate 

(August 12, 2015) Not that many people would be surprised, but Oprah's network beat out Donald Trump and Republican Presidential Debate by 2-to-1. The Tyler Perry drama "The Haves and the Have Nots" remained No.1 for the fourth consecutive week, with 2.8 million black viewers, while the Fox News Channel only attracted 1.4 million curiosity seekers...
Read more

Black TV Ratings for Week of August 3 - 9
NFL pre-season game runs over summer fare with black audiences ready for football

(August 11, 2015) A sure sign that summer is close to an end is the return on NBC's Sunday Night Football in pre-season form. While no other TV shows were able to garner at least one million black viewers, the NFL proved that the gridiron appetite is alive and well nearly 1.9 million tuning in. The Vikings beat the Steelers 14-3 in the Hall of Fame Game...
Read more

Walton Isaacson advertising agency named Supplier of the Year for fifth time

(August 10, 2015) For an unprecedented fifth time in six years, Walton Isaacson (WI), an independently held, minority owned, full-service advertising and marketing agency, has been named Supplier of the Year by the Southern California Minority Supplier Development Council. The Supplier of The Year program was introduced by the National Minority Supplier Development Council in 1981 as a...
Read more

Radio One report revenues for the second quarter increased 10.5% over 2014

(August 11, 2015) Radio One, Inc. reported its results for the quarter ended June 30, 2015.  Net revenue was approximately $119.8 million, an increase of 10.5% from the same period in 2014, reflecting greater advertising demand and an increase in affiliate revenue at our cable television segment.  Also contributing to the increase was a timing difference of Reach Media's annual cruise event and a major...

Read more

BET Networks to air original biopic miniseries on famed group New Edition in early 2016

(August 10, 2015) BET Networks and Jesse Collins Entertainment announced today the production of an original miniseries based on the iconic music group New Edition. New Edition members Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill and Ralph Tresvant have all signed on as co-producers for the film...

Read more

LimeGreen agency announces merger with Dallas-based Moroch Holdings

(August 10, 2015) Moroch Holdings Inc. has announced that it will be taking a minority interest in Chicago-based LimeGreen LLC, a cross-cultural marketing communications agency focused on helping its clients reach culturally diverse groups through compelling consumer insights. While the agency will remain minority-owned, it will transition its namesake to LimeGreen Moroch. "We started LimeGreen ten years ago with the singular mission to...

Read more

Johnson Publishing promotes Kevin McFall to SVP of Strategy and Business Development
(August 10, 2015) Johnson Publishing Company has announced the promotion of Kevin McFall to Senior Vice President of Strategy and  Business Development, with the responsibility of overseeing print, digital, broadcast, and technology partnership initiatives for the Ebony and Jet brands. McFall will also be responsible for licensing, partnerships, digital strategy, audience development, and managing internal and external stakeholder relationships...
Read more

Latest Prudential study shows greater financial confidence among African Americans

(August 7, 2015) Prudential Financial, Inc. released the results of its 2015-16 African American Financial Experience study, which found that African Americans demonstrate continued optimism and growing affluence. The study also examined two vital subsets of the African American community -- caregivers and veterans. "This study paints a picture of an increasingly financially savvy and affluent African American community...
Read more

Black Cable TV Ratings for Week of May 27 - Aug. 2
OWN's 'Haves & Have Nots' remains No.1 cable show for third consecutive week

(August 7, 2015) The OWN network again edged out VH1 for the top spot on the Top 25 cable shows during the last week of May. Tyler Perry's "The Haves and the Have Nots" stayed No.1 for the third week in a row, while VH1 claimed the most spots among the Top 25. Fourteen shows on the chart...
Read more

Black TV Ratings for Week of May 27 - Aug. 2
CBS' "Zoo" is the week's only network TV show to claim at least one million black viewers

(August 4, 2015) With the killing of protected species topping the summer headlines, it's ironic that CBS' "Zoo" should be in the No.1 spot for the last week of May. The James Patterson adaptation was the only network TV show to pull in at least one million black viewers...
Read more

Toyota again partners with National Urban League as title sponsor of annual conference

(August 1, 2015) Toyota reclaimed its role as title sponsor of the National Urban League recent 105th Annual Conference, the nation's largest historic civil rights and urban advocacy organization. The conference took place from July 29 - August 1, 2015 at the Broward Convention Center in Ft. Lauderdale. Toyota's long-standing relationship with National Urban League began more than 20 years ago and 2015 marks the company's...
Read more

Kre8 Media promotes Eureka Vanterpool to senior vice president, operations

(July 24, 2015) Kre8 Media, a leading DRTV, Digital Media, and Brand Advertising agency, has promoted longtime employee Eureka Vanterpool to the new position of Senior Vice President, Operations. The announcement was made by T. Lee Cutler, Founder/CEO, Kre8 Media. In her new position, Vanterpool, who had been Director of Client Services, will spearhead a variety of executive duties covering the...
Read more

Honda will pay $24 mil for discriminatory auto loans under federal resolution

(July 22, 2015) The Consumer Financial Protection Bureau (CFPB) and Department of Justice (DOJ) resolved an action with American Honda Finance Corporation that will put new measures in place to address discretionary auto loan pricing and compensation practices. Honda's past practices resulted in thousands of African-American, Hispanic, and Asian and Pacific Islander borrowers paying higher interest rates...
Read more brings new automotive advice show to public radio WCLK

(July 22, 2015) The website is bringing its consumer-targeted information on the auto industry to public radio. The site's founder Jeff Fortson (left) has struck an agreement with Atlanta-based WCLK-FM to carry his a new 30-minute program, Auto Trends beginning this month. The station, known as Jazz 91.9, is based at Clark-Atlanta University, a historically black college...
Read more

TV One appoints Donyell Kennedy McCullough Senior Director of Casting

(July 21, 2015) TV One announced today that Donyell Kennedy McCullough joins the Original Programming and Production Department as Senior Director of Casting & Talent Relations effective immediately. In this role, she will be responsible for the identification and recruitment of talent for the network's scripted fare, original movies, reality series, daily news program and will oversee all talent logistics. McCullough will be based in Los Angeles reporting to...
Read more

NNPA's new chair lays out aggressive agenda for Black newspapers to 'flex our muscles'

By Hazel Trice Edney
(July 13, 2015)  Denise Rolark Barnes, the newly elected chair of the National Newspaper Publishers Association, says the federation of more than 200 Black-owned newspapers will continue to not only thrive but grow as it begins its 75th year. With most newspapers industry-wide in an economic struggle, and Black newspapers enthralled in a historic battle against advertising discrimination, Barnes (above) says NNPA's new leadership...

Read more




The 18th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

Published by
Target Market News

Click here to learn more and order a
print or digital copy today!



228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2014 All rights reserved                                                                                                                                                                                                                             Supplier Services