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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.

Published daily by Target Market News
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Chicago, IL 60604
Tel. 312-408-1881

Ken Smikle - Editor and Publisher


Black Cable TV Ratings for Week March 10 - 16 'Haves and Have Nots' takes No.1 spot on cable's Top 25; OWN again top cable network

BET Networks buys 'Queen Latifah Show' for late-night talk block starting March 31

Black TV Ratings for Week of March 10 - 16 'Scandal' audience rises again and makes ABC week's most watched TV network

Lattimer Communications wins awards for Visit Orlando and DeKalb Medical campaigns

TV Land, BET and Centric to simulcast live premiere of TV Land's 'The Soul Man'

Tom Joyner's Fantastic Voyage sets sail again with Ford as presenting sponsor

National Pork Board to try better ads to increase demand from ethnic consumers

MassMutual hires new executives to increase expertise in diversity, marketing

Black Cable TV Ratings for Week March 3 - 9 OWN is the week's most watched cable network among Top 25

Adult Swim greenlights Aaron McGruder's scripted comedy, 'Black Jesus'

Black TV Ratings for Week of March 3 - 9 In its second week back, ABC's 'Scandal' takes the No.1 spot on Top 25 chart

Partnership combines e-commerce and data gathering on multicultural beauty products

Tribune Broadcasting names Devin C. Johnson SVP, Head of Digital Media

Essence magazine announces new editorial appointments and promotions

Radio One names Eddie Harrell, Jr. Vice President and GM of Cleveland stations

ADCOLOR selects GSD&M as its agency to champion diversity

BET Networks captures eight NAACP Image Awards with 'Real Husbands' and 'Mary Jane'

NABOB urges FCC to push ownership through Joint Sales, Service Agreements

Lagrant Communications launches public affairs division focused on women

Nielsen: Younger African-Americans more likely to view news on TV and online

WBLS-FM and WLIB-AM, once black-owned, to be sold to Emmis Communications

Viacom, A&E file with U.S. Court to be included in tobacco 'apology' ad campaign

Black TV Ratings for Week of Jan. 27 Feb. 2 CBS airing of Super Bowl XVLIII draws the largest black audiences in game's history

JPC appoints Amy S. Hilliard president of its Fashion Fair Cosmetics division

Miles Ahead Entertainment launches digital division targeting solutions for brands

Viacom, A&E file with U.S. Court to be included in tobacco 'apology' ad campaign

JPC appoints Amy S. Hilliard president of its Fashion Fair Cosmetics division

EPMG United reaches 1.4 million unique visitors monthly according to comScore

Vdopia marketing report says mobile video ad spending to blacks has tripled

Court asks tobacco firms, Dept. of Justice for details on who 'apology ads' will reach

MSNBC adds Joy Reid, moves Tamron Hall up on daytime schedule

FOX Network follows black media in tobacco settlement request to U.S. Court

Moguldom Media launches film division to produce African American documentaries

NNPA, NABOB ask U.S. Court to have black media included in tobacco settlement

Tobacco firms' proposal to Justice Dept. leaves black media out of required ad buys

Justice Dept., Ally Financial reach $98 million settlement on discriminatory loans

Toyota names Jim Colon Vice President, African American Business Strategy

Deon Levingston promoted to position of President of YMF Media

Toyota introduces new ethnic ad agency model to improve 'cohesive marketing'

Radio One names Shawneen Thompson Vice President, GM of Philadelphia market

WWRL, NY's last black-owned radio station, not being sold as rumored

Herb Wilkins, trailblazing investor in BET and Radio One, dies at 71

Click here for more recent news stories and our news archive


BET Networks to re-brand Centric cable channel as a destination for black women

(April 13, 2014) Centric, BET Networks' 24-hour music and entertainment network, last week unveiled a new branding strategy. The channel will now be positioned as the network for African American women, with programming selected to appeal directly to...
Story continued...

Black Cable TV Ratings for Week Mar. 31- Apr. 6
BET remains cable's top network in the Top 25 for fourth straight week

(April 11, 2014) BET enjoyed a big boost in viewership, including taking the No.1 spot on the Top 25 for the first week of April. Its "Celebration of Gospel" edged out Bravo's Real Housewives" and led the way for BET's overall...

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Carol H.Carol H. Williams agency officially names Marcus Taylor its Creative Director

(April 10, 2014) The Carol H. William Advertising agency has announced the promotion of Marcus Taylor to Creative Director. Taylor has been with CHWA since 2002 and, as his announcement said, "has performed as a creative leader for some time."
"He has touched so many successful campaigns," said Carol Williams, agency President..

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Black TV Ratings for Week of Mar. 31 - Apr. 6
'Scandal' still captures twice as many black viewers as any other TV show

(April 10, 2014) When lots of men left TV behind at the end of the NCAA Men's Basketball Championship game, black women held fast to ABC's political drama, "Scandal." The show stayed in the No.1 spot on the Top 25 chart for a fifth consecutive week...
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Bounce TV promotes Elverage Allen to EVP, adds executives, opens West Coast office

(April 4, 2014) Bounce TV has announced a series of executive hirings and the opening of a west coast sales office as the network's national advertising sales division continues to grow. Elverage Allen has been elevated to the post of Executive Vice President of Advertising Sales, overseeing all general market ad sales efforts...
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Bounce TV to premiere original family-oriented sitcom, 'One Love' tonight

(April 4, 2014) Bounce TV, the nation's first-ever broadcast television network designed for African American audiences, will premiere its newest original series, One Love, Tuesday, April 8 at 9:00 p.m. (ET). One Love follows the adventures of Pastor William
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CHWA agency announces promotion of Brian Welburn to Account Supervisor

(April 4, 2013) The Carol H. Williams Advertising agency has announced the promotion of Brian Welburn to the position of Account Supervisor. "Brian has demonstrated a level of dedication and leadership along with a willingness to assume increased responsibility to implement the changes we needed...
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Black Cable TV Ratings for Week March 24 - 30
'Real Housewives' posts second week at No.1; BET is week's top network

(April 4, 2014) "The Real Housewives of Atlanta" claimed its second consecutive week as the cable show with the highest rating in black households. The Bravo reality drama was hotly followed -- again -- by BET's "The Game" and "Basketball Wives LA" on VH1. BET repeated its win for the...

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Jesse Jackson leads delegation of minority suppliers to Japan to meet automakers

(April 2, 2014) The Rev. Jesse L. Jackson, Sr. and the Rainbow PUSH Coalition is leading a 13-person delegation to visit leading automotive companies in Japan, April 2-9, 2014. The delegation will meet with corporate leaders of Toyota, Nissan and Honda at their Japan headquarters, with the goal of building primary trade and business relationships with U.S.-based, African- American suppliers...

Story continued...

Black TV Ratings for Week of March 24 - 30
'Scandal' takes on March Madness and wins battle for viewers on Thursday night

(April 3, 2014) ABC "Scandal" viewers didn't get run over by CBS and March Madness. The political drama held on to its dominance over Thursday nights and remained the No.1 show on the Top 25 of black viewers' favorites for the fourth consecutive week. The NCAA's mens basketball Road to the Final Four did give...
Story continued...

Carol H. Williams agency promotes Matthew Taylor to VP/Director of New Business

(April 2, 2013) Carol H. Williams Advertising has announced the promotion of Matthew Taylor to the position of VP/Director of New Business of CHWA. In his new position, he will oversee all new business including business engagement opportunities, increase client relationship opportunities, business building opportunities, collaborations and...
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ESSENCE unveils refreshed design and features for its magazine and website

(April 3, 2014) ESSENCE has unveiled a new look, with a refreshed design for the magazine, as well as the homepage. The design refresh is the first for the magazine in 5 years -- incorporating bolder fonts and images, and a new layout of the monthly sections. The revamped home page will feature larger images and more content up top -- as well as...
Story continued...

Movie industry report may under-rate impact of African-American ticket buyers

(March 28, 2014) At the recent CinemaCon gathering in Las Vegas, movie theater owners and industry professionals were presented with new data that highlighted the growing importance of African-American audiences. It was good news, but not entirely unexpected. The Motion Pictures Association of America has been tracking data on black movie ticket buyers for a few years, and 2013 was exceptional in the number of..
Story continued...

FCC ruling closing Joint Sales Agreement loophole includes public interest waiver

(March 31, 2014) The Federal Communications Commission today adopted a provision that closes a loophole in its TV ownership rules that it says "ensures competition, localism, and diversity" in a single broadcast market. The practice of allowing Joint Sales Agreement, where the owner of one TV station was allowed to selling advertising for another station, led to...

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EBONY Magazine, W.K. Kellogg Foundation release survey on the Black family

(April 1, 2014) EBONY magazine has partnered with the W.K. Kellogg Foundation to conduct the State of the Black Family Survey which appears in the May issue. The study, drawn from a national sample of 1,005 African-American respondents, identified job loss and financial insecurity as the leading issues confronting Black families...
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BET Networks issues first branded app including on-demand access to shows
(March 29, 2014) BET Networks has announced the launch of its first ever brand app: BET NOW. Users can download the new app for free on iPhone, iPad and Android devices. BET NOW is currently available in the App store or Google Play Store. "With BET NOW, users are one download away from consuming some of their favorite...
 Story continued...
 Terri Winston named associate publisher for fifth 'Who's Who in Black Chicago'
(March 29, 2014) The Who's Who Publishing Company has announced the appointment of Terri Winston as Associate Publisher of the fifth anniversary edition of Who's Who In Black Chicago. The publication will be released in June 2014. Winston brings to her new position years of experience in publishing and entrepreneurship. She was founder and CEO of...
 Story continued...
Former NBA All-Star Jamal Mashburn teaming up to launch an ad agency in Chicago

(March 27, 2014) New York native Jamal Mashburn may be better known to most for his 12-year basketball career as a forward with the Dallas Mavericks and the Miami Heat. But even before he retired from the NBA in 2004, he had already established his off-the-court business career. But as successful as Masburn has been, his doesn't sound like the resume leading to his next endeavor -- opening an advertising agency.
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Black Women's Expo celebrates its 20th year with record consumer attendance

(March 27, 2014) The Black Women's Expo presented by State Farm will celebrate its 20th Anniversary with a stellar line-up of speakers, entertainers and seminars March 28-March 30 at McCormick Place in Chicago. More than 30,000 visitors are expected to attend the three-day exposition that has a mission of enlightening, educating and empowering women and girls of all ages. For the 19th year, State Farm is the Title Sponsor for the Expo, which is the No. 1 national destination event for African-American women in...
Story continued...

Jesse Jackson launches Digital Inclusion initiative to take on Silicon Valley

(March 26, 2014) The Rev. Jesse Jackson has announced that his organization, The Rainbow PUSH Coalition, has organized a Digital Inclusion initiative to address the lack of minority participation in all aspects of the technology industry. On March 19, Rev. Jackson led a delegation to the Hewlett Packard annual shareholder meeting to...
Story continued...

Black Cable TV Ratings for Week March 17 - 23
Bravo's 'Real Housewives' takes No.1 on cable chart; BET is week's network winner

(March 26, 2014) After three weeks of declining black audiences, the Top 25 cable shows attracted an increase in watchers. Bravo's "Real Housewives" moved up from last week to No.1. The number of shows pulling at least a million viewers in prime time nearly doubled to 14. The OWN channel, (winner of the past two weeks) failed to place a program on the list. The most watched cable network...

Story continued...

Black TV Ratings for Week of March 17 - 23
For the third consecutive week 'Scandal' takes ABC to No.1 on the Top 25

(March 25, 2014) It looks like all-out warfare between ABC and CBS for supremacy among the black TV audience. For the third week in-a-row, "Scandal" has captured the No.1 spot and helped push ABC to most watched network status on the Top 25 chart of most popular shows in black households. Black viewers made up 41 percent of the political drama's total audience of...
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NNPA Foundation honors Charles Tisdale and Paul Redd during Black Press Week

(March 21, 2014) The National Newspaper Publishers Association Foundation has inducted publishers Charles Tisdale of the Jackson Advocate and M. Paul Redd of the Westchester County Press into its Gallery of Distinguished Black Publishers. The ceremony took place at the NNPAF's annual Black Press Week activities last week in Washington, D.C...

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FAMU signs partnership agreement on creation of Black Television News Channel

(March 25, 2014) Florida A&M University, one of the nation's Historically Black Colleges and Universities, has signed on to a partnership with the Black Television News Channel (BTNC) making the university home to the nation's only Black-owned cable news network. The network will be operated and managed at the School of Journalism and Graphic Communications building by co-founding partners...

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Bounce TV announces expansion of sales staff, addition of west coast office

(March 20, 2014) Bounce TV the nation's first-ever broadcast television network designed for African American audiences today announced a series of executive appointments and the opening of a west coast sales office as the network's national advertising sales...

Story continued...

Nielsen promotes Cheryl Pearson-McNeil and Don Lowery to new SVP responsibilities

(March 24, 2014) Nielsen, a leading global provider of consumer information and, announced the promotions of Cheryl Pearson-McNeil to Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement, and Don Lowery to Senior Vice President, Government Affairs, effective immediately. Both teams are part of Nielsen's External Affairs group and both Pearson-McNeil and Lowery joined Nielsen in 2004...
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Radio One names Gary Gunther Vice President, GM of St. Louis market

(March 2, 2014) Gary Gunther has re-joined the Radio One family as Vice President and General Manager of St. Louis. A 25-year veteran of radio sales/marketing, Gary has held several positions in the company and has received numerous awards. From 2011 to 2013, Gary was General Sales Manager in the Baltimore Market. In this position, he was responsible for maintaining and growing the company's revenue and revenue share within the marketplace...
Story continued... forms programming partnership with Kitara Media

(March 3, 2014), a leading online video destination on African American health issues, today announced that it has signed an exclusive agreement with, Kitara Media's leading health site in video engagement. has a comprehensive library of health videos, with over 4,000 titles covering 125 different conditions. As part of the...

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